Function of Beauty

3.1 365 Reviews

Function of Beauty formulates products based on your hair type.

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Function of Beauty Reviews

3.1

Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.

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  • O produto tem uma proposta interessante, a embalagem é bonita e parece ser prático para o dia a dia. Eu usaria para testar se realmente cumpre o que promete. A marca transmite qualidade e me despertou curiosidade.”

    Friends with Function of Beauty
  • I tried function of beauty earlier this year and was actually impressed by its value for price! I’m not too sure whether the add ons actually make a difference but the shampoo itself was good! The value for price is great and I did like the packaging as well!

  • While i love the product and think it can do wonderful things for your hair I do find it inconvenient that you cannot just walk to the store and pick some up.

  • I do nottttt like this shampoo. I bought the Bond Repair Custom Shampoo for Wavy, Damaged Hair from Sephora during a sale, so I got it for $12 (11oz size) instead of $24. I also added Frizz Genius, Color Savior, and Moisture Shot concentrates, which I got for $2 each (instead of $4). I am very glad I didn't pay full price for it. Firstly, you need a lot for it to lather properly, so the bottle won't last very long especially if you wash your hair more than twice a week (which I usually do - but by day 3, usually I have to dry shampoo my hair). Also, there's something nice about a bit of lather when shampooing your hair, so I certainly miss that. Second, it has no scent, which I think would be nice (even faint is fine, but no scent?? I want to smell GLORIOUS after my shower!). Thirdly, my hair is still very dry, and I do not see any signs of damage repair. I also feel like this shampoo makes my hair even more wavy and frizzy (my hair is normally very thick, medium/long length, formerly bleached, and usually has a gentle wave). It just doesn't feel nourished after using this. Lastly - at first I thought the bottle/dispenser was cool, but now, I am over the novelty of it. The top gets a bit icky if you don't rinse it off completely afterwards. Pics below.

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What is Function of Beauty?

Function of Beauty formulates products based on your hair type.

In their own words

🧪 We formulate products based on your hair type 🌿 Clean + Vegan 🛍️ functionofbeauty.com, Amazon, Target & Walmart