Function of Beauty

2.888 Ratings

Personalized hair care? Function of Beauty creates a hair care routine and delivers custom products based on hair type and hair goals.

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New York, NY, US
Hien Kaplan
Joshua Maciejewski
Zahir Dossa
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Function of Beauty Reviews

Here’s what 8 people are saying...
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Average rating from 8 users
Would recommend it to a friend
Amazing websiteCool look & feelCustom personalizationHas no effect 🤷Smells amazing
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a month ago

I was so excited to try this brand and it was a total flop for me. My hair felt terrible after using this for a week or two. I decided not to go through customer service and worked these products out of my routine.

Cool look & feel
2 months ago

The products were fun to personalize and smell amazing. Overall, though, I don't feel any difference in my hair so I'd say the product is similar to any off-the-shelf shampoo.


I love the idea of personalizing what the bottle says but it has to say "Function of" before whatever word you choose. I wish they'd just let you write whatever you want and leave their wording off (because their brand is elsewhere on the package).

Has no effect 🤷Custom personalization
2 months ago

Very long waiting time and the product was ok.. definitely not worth the price tag.


Make it more reasonably priced

Super slow shipping 🐌Has no effect 🤷
2 months ago

I tried the brand's products to help my hair get used to New York City, and it had great results. It smells incredible and lasts a while. The website is quick and easy to use with personalization options for everything from fitness level to pollution where you live, and everything ships in custom bottles and packaging.


It is a little too expensive to continue purchasing and the packaging had a lot of plastic.

Smells amazingAmazing website
2 months ago

So the experience is really cool, the website is slick, aesthetic amazing and the packaging is really instagrammable, I just think the shampoo per se did not do much to my hair and the price is too high for me.

Amazing websiteHas no effect 🤷
a month ago

Unexceptional product that didn't meet expectations and definitely didn't achieve any "customized hair goals".


Formula felt and smelled cheap, and didn't leave hair feeling clean and healthy.

Has no effect 🤷
a month ago

One of my favorite hair care brands out there. I have used Function of Beauty shampoo for over two years now (even before my former employer, L Catterton, invested in the brand) and have no plans of churning as of yet :-)! Love, love the packaging and the branding. The product quality is also great - my hair is very long and tends to be very dry; my custom shampoo+conditioner+mask hydrates my hair without weighing it down. I also love the smell (have used the milkshake / lavender).

LuxuryHigh qualityInnovative productCool look & feelCustom personalizationSmells amazingWorth the money 💸
2 months ago

I've used FOB for a few years now and while I love the packaging, customization, and price point for the size, I feel that I need to move on and try something new. When I first started, I could tell a difference, but now it is not anything game changing or making a clear difference in the state of my hair.


I don't like how many sponsorships they have and it seems like this product doesn't work for everyone.

Easy subscription management 🔁Smells amazingCool look & feel