E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • I recently tried the e.l.f. Cosmetics Concealer, and it's become a staple in my makeup routine. As someone who values affordability without compromising on quality, this product has pleasantly surprised me. While the coverage is generally impressive, some may find it necessary to build up the product for more stubborn blemishes or intense dark circles. However, the lightweight formula makes layering easy without the risk of looking overly made up. Considering its affordability, the e.l.f. Concealer offers excellent value for money. The quality you receive at such an accessible price point is impressive, making it a fantastic option for those on a budget or anyone looking to expand their makeup collection without breaking the bank.

    Received a free product from E.l.f
  • I use their holy hydration moisturizer, their primers, eyeshadow and bronzer. I love that this is a cruelty free line and it's also extremely affordable. The moisturizer goes on light and doesn't feel greasy or tacky. The have fragrance free options (what I use), which is nice because I don't want to smell perfume on my face. I have been using E.l.f. for probably almost a decade now and every once in a while I will stray and try other moisturizers, but I always come back. If you become a member online you can earn points on every purchase and then get full size stuff free with your points so you try more stuff or get more of the things you already use and love.

  • Love elf! I've been using their products for years and love how they keep up with the trends at a very affordable price.

  • I'm a pretty simple girl that does pretty simple makeup. Elf makes that easy for me. And they're affordable!

  • Only primer I use now. Makes any makeup look flawless.

  • Really great formulas for an affordable price! One of the only drugstore brands doing it right. The hydrating core lip shine is a fave.

  • My holy grail primer. Keeps my makeup looking like skin and on all day.

  • I loved elf specially the brush they last all day long and the price you cannot beat it!!! You can also find it everywhere super convincing. The best primer won’t make your foundation Casey it help it last longer specially on those long make up days!!!

    Brought myself
  • It's affordable with decently clean ingredients for the price. What's not to love! I use the sun stick often, as well sa the concealer. They also make great mascara. I didn't notice much of a difference with the bronzer drops, but maybe I wasn't using them correctly? They have given out a few instagram freebies over the years, which is how I got to try a handful of their items!

    Received a free product from E.l.f
  • I use the brow pencil and love the brush on the end. I also use the felt tip eyeliner and have a ton of their brushes. Their brushes are a great value for the quality!

  • the liquid eyeliner is easy to apply and I often receive compliments - stays on all day

  • I recently tried the E.l.f. Putty Blush in the shade Bora Bora, and it has quickly become one of my go-to blushes! The shade is a vibrant, medium pink that gives a healthy, sun-kissed glow—perfect for adding a pop of color to any look. It blends effortlessly, thanks to its creamy, smooth texture that turns into a semi-matte finish upon application. I love how buildable the pigmentation is, so you can keep it subtle for a natural flush or layer it for a bolder statement. Another thing I appreciate about the Putty Blush is its staying power. It lasts well throughout the day without fading or patching, which is impressive for such an affordable product. Plus, it doesn’t feel heavy on the skin, making it great for all-day wear. Overall, the Bora Bora shade is a lovely choice for a youthful and fresh look, especially for warmer weather or when you want that effortless rosy cheek vibe. If you're looking for an affordable, high-quality blush that rivals more expensive brands, this one is definitely worth checking out!

    Bought it
  • This brand always outdoes itself in providing excellent dupes and high quality versions of higher cost luxury items. I can’t live without the mascara and tinted sunscreen!

  • When you open my makeup bag, you will find mostly elf products which I love!!!

  • Affordable and have some awesome products real hidden gems and a good doupe for high end makeups!

  • I'm OBSESSED with the power grip primer!! The power grip primer helps me be THAT GIRL every day by helping my makeup all day long. I have a oily T-zone and this primer helps my makeup stay without breaking me out. RUN don't walk!!!

  • ! Lips! Face! I remember when this branch first started making product products and they were super inexpensive and therefore people waited them to be cheap, this is totally not the case. I’m so glad that elf has boomed and they’re doing so well because I’ve always loved their products and will continue to use them.