Trust & Transparency

Thingtesting started as an Instagram account sharing transparent product reviews, but it was never a task for just one person. There are thousands of brands out there and even more curious consumers eager to share their honest experiences with these new products.

Our next chapter is focused on building the go-to resource for making more informed purchasing decisions with you. In July 2021, we invited our community to start writing their own reviews. We will continue developing this product over the coming years to fulfill our mission to build an un-sponsored, trustworthy corner of the internet where people can discover and learn about new online brands.

Our Transparency Pledge


All reviews written by our community are published. Reviews on Thingtesting are not cherry-picked and curated. Not by brands, and not by us.

Real people

Instead of verifying purchases, we verify individual reviewers. Our thesis is that people trust other people. We ask reviewers to add a photo and complete their profiles to offer other users more context alongside their reviews.


We request that reviewers share any affiliation (i.e. investor, friend, employee, etc.) with a brand they've reviewed to offer a more complete view of any biases they may hold.

Instantly published

Reviews on Thingtesting are published instantly, without delay.

Community standards

All reviewers are expected to follow our community guidelines.

Our Reviewers

We opened up our review writing tool in June 2021 for a small group of beta users. We are now accepting applications for anyone to become a reviewer on Thingtesting. To ensure we're building a foundation of trust, we are currently adding new reviewers to our community by application only.

Get started

Log in to your Thingtesting account or create yours here.

Complete your user profile

Users want to know reviews are coming from real people. Fill out your profile to tell people a bit more about yourself. You can fill out your user profile here.

Connect your social media accounts

Applicants are asked to connect at least one social media account to their Thingtesting account (Instagram, Twitter and/or Linkedin). You can do that in here.

Add brands to your "Tested"-list

Applicants are asked to share their “Tested” brands list so we can get a sense of what they’d like to review. Sort through our directory and clicked “Tested” to add to the list. You can find yours here.

Submit your application

Once you have completed the steps above, complete your application to become one of our first reviewers here.

We will be adding reviewers on a rolling basis as we receive and approve applications. This approach allows us to carefully onboard new reviewers while preserving trust on our platform.

Become a reviewer

To ensure we're building a foundation of trust, we are currently adding new reviewers to our community by application only.

Apply now

For Brands

Our mission is to build a trustworthy and honest third-party destination for modern consumers and brands alike. Consumers deserve transparent access to information before making a purchase decision. Brands deserve a vetted space where they can learn from consumers.

We encourage all brands on Thingtesting to get involved by claiming their brand page here. It’s free and gives you the ability to update key facts on your page as well as communications on how to best to engage further with users as we keep building out Thingtesting.


Meanwhile, please report any suspicious behavior here or email us with any feedback at [email protected].