In their own words

Sometimes all you need is a fresh breath. AN ORI is a New York-based brand reimagining the traditional herbal inhaler through design, fine fragrance, and an everyday ritual rooted in Southeast Asia. It offers a deeply personal experience of scent as a private ritual. Founded in 2025 by creative director Thuy T. Nguyen, AN ORI is built on a simple conviction: in an age of automation, the human touch is behind every detail. Crafted by hand in Vietnam, each pod is made entirely out of wood and filled with a carefully selected blend of botanical herbs and essential oils. Open the pod and breathe in. The cooling sensation arrives on the first breath, while the scent opens up with fresh and green elements before settling into something herbaceous and cooling. Designed to be held close and carried with you throughout the day, AN ORI naturally fits into everyday life, creating moments to pause and reconnect—whether between meetings, on the subway, after a workout, or whenever you need a moment for yourself.