4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 437 Reviews
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4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty impresses in reviews for delivering effective, sensitive‑skin makeup and skincare—standouts include the SOS Daily Rescue Spray for calming redness and breakouts, the SunnyDays SPF 30 Tinted Sunscreen Foundation’s natural, buildable coverage, and the Swipe Serum Concealer’s smooth, crease‑resistant wear. Weaknesses surface around the MakeWaves Mascara clumping or smudging for some, occasional oxidation or shade‑matching challenges with SunnyDays, mixed longevity for cream blushes, and complaints of lip gloss scent, stickiness, or leaking packaging.
AI summary based on Thingtesting reviews
Big fan of the SunnyDays Tinted Sunscreen Foundation. I've been looking for more SPF friendly products and this one fits the bill for me. The color matches my complexion really well, and just a little bit goes a long way to provide even coverage. Goes on smooth with no oily feel. I recently used this last week while I was at a work conference and felt like my coverage and shine stayed in check for the entire day all the way through dinner. I'll be buying this again.

Love the packaging of this brand.
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I’ve tried the daily rescue facial spray, as well as the mascara, and I love both the mascara leaves my lashes feeling long and it doesn’t clump. The facial spray adds moisture to my face after cleansing, and it lasts throughout the day.

I love this stuff!! The small bottle fits anywhere, back pack, purses, etc and I keep the large on in my bathroom for my daily skincare routine! I have used it for 2 week and so far so good, fresh feeling skin

Verified purchase
I've been wanting to test out Tower 28 for a while, and it did not disappoint. The tinted SPF has a serum-like consistency and a lot more coverage than I expected. I love it as an everyday skin tint, but it wouldn't be my first sunscreen choice for a day outdoors, as you would really have to layer it on to get the SPF 30 benefits. That said, I love it as a skin tint. It gives the natural finish and coverage of a high-end foundation, while being easy to blend and work with. I don't have much to say about the SOS Daily Rescue Spray because I haven't been testing it long enough to notice a true difference in my skin. However, I love that it comes in a travel size and that the spray has practically no scent, which I've heard is not the case with some hypochlorous acid sprays. The sprayer is pretty basic, meaning it's not a very fine mist, but that's the only thing I could find to complain about.


Verified purchase
1y ago
I love the Tower 28 tinted moisturizer! It feels clean and lightweight itsnot sticky or heavy at all. It gives me that “good skin” look without making it obvious I’m wearing anything, like foundation. It’s the perfect balance: natural and breathable, but still put-together, letting my skin show through while smoothing things out.

This brand is my fave for skincare/makeup hybrid and for lip jellies. They are not only cute but they work really well. The skin tint with SPF looks so good on, it's very natural and effortless. It's my go-to everyday!

this year i decided to try and streamline my skincare routine to be centered around one go-to brand. after some testing and searching i landed on tower28. it's everything my skin needs: calming, hydrating, not loaded with extra ingredients, not trying to do a million things at once. their line is very focused and simple, which i like. i have a tendency to pick at my skin, so i've found the SOS spray most helpful for that. i also use it after i get out of the shower when my face can feel a little dry and red. it definitely calms things down, but i don't notice a huge whoa effect. want to keep using it more regularly before deciding whether i would rebuy. i'm hooked on the moisturizer. first aid ultra repair in the tub was my daily moisturizer and i still love it but this feels almost just as nourishing without being quite as heavy. it's a little more suited for day to day wear and i think works best with another hydrating serum underneath as it feels like more of a "lock in"/occlusive layer. looking forward to trying their serum next. have also used and loved the concealer, although i prefer saie's (slightly more hydrating).

I bought Tower 28's Kung Fu Panda 4 Set which includes a ShineOn Lip Jelly Non-Sticky Gloss in the color Magic and a BeachPlease Cream Blush in Dumpling Hour (unique to this pack). I've never bought from this company and wanted to try their products in a cost-effective and fun way. The Lip Gloss had an yummy coconut flavor and was soooooo iridescent in the sun. True to its name, it's not sticky at all and is becoming a favorite lippie. Dumpling hour is a radiant, bright red that easily adds color to my face and I am quickly converted to being a blush girlie. The only thing is, Dumpling Hour is an unapologetic red and when I put too much I look bruised. Interesting cream texture as I've only used powder blush, but it was a nice try.

3y ago
I got the T28 ShineOn lip gloss in shade Coconut and i love it. It has a very subtle pink shade on my lips (olive-neutral skin) and is not very sticky. Something i have noticed though, the smell is not very pleasant but this has to be cause of the natural preservatives in T28 products.

3y ago
SuperDew is a translucent complexion-boosting highlight balm. No shimmer, no glitter so basically just glass skin!! I’m trying to find subtle makeup products and this literally exactly what I envisioned when I thought of just glass skin without shimmer.


I love the ethos and branding of Tower28, unfortunately I haven't loved every product. I love the SOS spray and was already a user of Hypochlorous Acid and I'm excited to see it entering the mainstream however, there are other Hypochlorous Acid sprays on the market a much lower price point. With the SOS spray, you're paying for the 28 aesthetic. The Sunny Days is unfortunately not a holy grail for me. I purchased shade Fairfax and unfortunately the color shown on the site is soooo much fairer than the actual shade. The models shown wearing Fairfax are far lighter in complexion than me and yet the shade is way too dark on my face. Fairfax in person looks how Melrose looks on the site. I also find it really clings to any dry skin you might have so definitely exfoliate realllyyy well before putting it on. For the pros, I found throughout the day it has a great glow and has a great finish (provided your prep was flawless). I LOVE the lipglosses. They're super hydrating and not sticky. I also would love to try the blushes and bronzers at some point! I appreciate how upfront the brand has been about price increases. A lot of companies have been raising prices in a way that feels a lot more like price gouging and corporate greed than inflation. Tower28 has had minimal price increases and has been super upfront about them which is refreshing.

Tower 28 SOS spray is my holy grail. This spray calms my skins redness and helps heal my breakouts. I find myself reaching for this more than any other spray or toner. I use it night and day before my snail mucin. I really can’t be without it. I have repurchased over 4 times already.

This mascara delivered on length and ease of application. The design of the bristles made it go on so smooth and clean, not leaving any clumps or residue around my eyes. I also found it very lengthening. The curl didn’t last long for me though, but i do have very straight lashes .

Verified purchase
I started off loving on Tower 28 mascara years ago so decided to give the concealer, blush and SOS sample a try. When I tell you I've found my new holy grail products, I absolutely mean it. I've never used a concealer that matched and wore on my skin so perfectly. The brown mascara is incredible and doesn't clump. I'll be using these forever. Tower 28, you have me for life.

Verified purchase
1y ago
Been using the SOS daily spray for a while and decided to give the tinted sunscreen a shot. WOW… I have never once done an online color match quiz that turned out so accurate. No strong smell and great coverage. I’m absolutely in love

Verified purchase
1y ago
I’ve been wearing this orange blush for a couple years now. It’s perfect for my medium olive skin. I top it with a pink ELF blush and I always have people asking me what combination I’m wearing.

1y ago
I've been using the tower28 tinted sunscreen for awhile now, 5ish repurchases. Love how light it feels and has a non comedogenic formula that has never given me acne! I'm not a skincare expert but did google the ingredients to check one time. Anyway, super nice light color, use it everyday. I also have used the tinted balm, lip jelly, mascara, and rescue spray. Everything I get from them always hits.

i’ve been on a recent gym kick and was trying to figure out why i was breaking out so much on my face and back. turns out since i sweat so much during workouts (and am guilty of not washing my face til i get home and shower) that that was the source so i’ve been using this spray like immediately after ending the workout and try to spray my back as well and it’s been helping immensely. def think it’s a bit overpriced so might try a generic hypochlorous acid and see if it’s the same

I love this moisturizer! It’s rich and nourishing but still works perfectly as a daily moisturizer without feeling heavy. My skin always feels calm, hydrated, and protected after using it. I also love that it’s National Eczema Association–approved — it really does feel gentle and barrier-supporting. A standout product from Tower 28 and one I’ll keep coming back to.

1y ago
I love the Sephora holiday sets to try fun and popular products for a slight discount. I buy way too many lipglosses but really like these. Go on really smoothly. Pink is pigmented. Shimmer is subtle. Great alone or layered
