4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
Some products from Ouai are amazing - their perfumes and body lotions actually smell pretty solid too. I love their Detox shampoo and their Byredo collabs were to die for. But some of the other products are just kinda meh - maybe it just doesn't work for my hair type. But overall I think the brand is very chic and the products are effective depending on your hair type. Pls do another Byredo collab <3
I loved the Wave Spray!
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I wish the product was a teensy bit less expensive because you need more product.
4y ago
I loved the look, feel, and function of the Wave Spray!
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I wish the product was a teensy bit less expensive as even short hair requires a good amount of product.
I only use Ouai hair products for styling. All of the products smell amazing and do what they are supposed to! The oil is a greasier than some dry oils I've used in the past so I just use less. A little goes a long way!
Love the ouai line! Incredible fragrances and innovative hair products. The pomade should be in everyone’s vanity, such a pick me up to use. I always look forward to their new launches
4y ago
Absolutely love the styling products from this brand. Packaging is stylish and looks luxurious on my dressing table.
Love love love! Their oils are phenomenal! It is a higher price range but their stuff feels luxurious. Their brand messaging and tone of voice on socials too is just so pleasing, I love them.
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I wish it was a bit cheaper but that's just because I'm poor and I love their stuff.
4y ago
Ouai has top notch products that don't fail to deliver. From the hair oil to your everyday shampoo and conditioner you can count on Ouai to keep your hair healthy and as luscious as ever!
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Different ingredients would be nice. These days beauty companies are really going outside the box with formulas.
Tried the spray conditioner. Good product
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Smell reminded me more of urine than product. Spray on bottle could have been better quality considering the price on the product.
Ouai hair products are good, but I have not personally seen anything special to justify the price. However, I've only tried the shampoo, conditioner, and hair oil so maybe I just haven't found the right product!
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Lacks the wow factor that I would like from luxury hair care
It depends on what you get. The light hair oil worked well to help with frizz and add shine until I found something better. The thick hair mask didn't do much for my hair. I liked the conditioner though.
4y ago
I love Ouai hair products, they're expensive but they definitely work. As someone with bleached blond hair I'm super picky with my hair products - Ouai isn't a hit or miss, almost every product I've used from them has left my hair feeling silky like I just left the salon.
The overall aesthetic of Ouai is luxurious. They have the beautiful and clean look to their products. I've only used a handful of products but it's still has left me unsure of repurchasing. I have really enjoyed their deep conditioner and it feels/smells great, have I noticed a difference in my hair? Not really. I had also purchased the shampoo and conditioner for daily use but had to return. The fragrance was just too strong for my liking and also reminded me of expired perfume. Just wasn't for me. I still would like to try their Detox shampoo.
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Cut down on the fragrance or release a fragrance-free line.
I’ve tried the Ouai texturizing spray, and it has to be one of my favorite hairspray’s out there. My hair tends to absorb products and fall flat, but I find that a couple sprays of their texturizing spray and my hair is instantly thickened and stays voluminous all day. Not to mention that it smells fantastic.
4y ago
I love hair and beauty products and had read such good things about this brand. I really wanted the wave spray to live up to the hype. But it didn’t do much for me and I actually ended up binning it for making my hair so dry and horrible-feeling. I experimented with different amounts of product and wetness of hair but nothing seemed to make it work as intended. I have long, thick hair with a wave in it so was hoping to have really lovely beachy waves with it but a couple of times I ended up re-washing my hair just to get the product out after it had dried and looked awful.
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The formulation of the wave spray really dried and tangled my hair.
Love every Ouai product I’ve tried…I use the oil after showering for frizz control, the scent is dreamy.
I have their clarifying shampoo which I really like. My hair is highlighted and this shampoo is gentle enough that it doesn't strip the color. Sulfate-free. Light, floral scent. I use this shampoo 1-2 times a month to get rid of build up.
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Get rid of the coloring. Kinda pricey.
Ive repurchased the Ouai detox clarifying shampoo a few times and love it. Scent is nice and my hair feels good and clean without feeling stripped. I got a sample from Sephora a while ago of their leave in conditioner and was not into it. It made my hair so soft but the fragrance is SO strong and overpowering it gave me a headache so I will be avoiding any products with the north bondi scent that it comes with.
4y ago
Love Ouai!! I have used the detox shampoo, hair oil, leave in conditioner, and melrose place moisturizer. Love the smells!
Ouai hair oil is my absolute favorite. the scent is so feminine and beautiful