4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
The detox shampoo is the perfect clarifying shampoo my curls needed. The dry shampoo foam is amazing to use when I straighten my hair, but it doesn’t work as well on curls.
I have not tried all of Ouai's products BUT 5 stars because the products look aesthetically pleasing. I have only tried the hair oil and it is amazing. It smells so good and it makes the frizziness of my hair go away. I would love to try their other products. I assume they are just as good.
Ouai Detangling and Frizz Leave In Conditioner - After showering my hair is dry and gets super tangled and this not only saves me every time but it makes my hair so easy to comb through + so smooth! + it smells amazing! I use this after every hair wash and it significantly changed my hair.
4y ago
I tried one of their conditioners and it smelled really great, however, it left my hair with a strange texture. I also gave their detoxing shampoo a try and loved it - it made my hair feel so soft and clean. Overall, I think it depends on the product and your hair type.
Recently used the Detox Shampoo and it was the perfect reset my hair needed.
Dandruff shampoo is great. A little conditioner goes a long way—my hair is so rich! A little pricy, but worth it in my opinion.
the detox shampoo made my hair feel squeaky clean without drying out my hair!
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i can’t recommend this company enough
Great overall product does exactly what it states a little product goes a long way
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The price!!
Some products from Ouai are amazing - their perfumes and body lotions actually smell pretty solid too. I love their Detox shampoo and their Byredo collabs were to die for. But some of the other products are just kinda meh - maybe it just doesn't work for my hair type. But overall I think the brand is very chic and the products are effective depending on your hair type. Pls do another Byredo collab <3
I loved the Wave Spray!
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I wish the product was a teensy bit less expensive because you need more product.
4y ago
I loved the look, feel, and function of the Wave Spray!
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I wish the product was a teensy bit less expensive as even short hair requires a good amount of product.
I only use Ouai hair products for styling. All of the products smell amazing and do what they are supposed to! The oil is a greasier than some dry oils I've used in the past so I just use less. A little goes a long way!
Love the ouai line! Incredible fragrances and innovative hair products. The pomade should be in everyone’s vanity, such a pick me up to use. I always look forward to their new launches
4y ago
Absolutely love the styling products from this brand. Packaging is stylish and looks luxurious on my dressing table.
Love love love! Their oils are phenomenal! It is a higher price range but their stuff feels luxurious. Their brand messaging and tone of voice on socials too is just so pleasing, I love them.
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I wish it was a bit cheaper but that's just because I'm poor and I love their stuff.
4y ago
Ouai has top notch products that don't fail to deliver. From the hair oil to your everyday shampoo and conditioner you can count on Ouai to keep your hair healthy and as luscious as ever!
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Different ingredients would be nice. These days beauty companies are really going outside the box with formulas.
Tried the spray conditioner. Good product
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Smell reminded me more of urine than product. Spray on bottle could have been better quality considering the price on the product.
Ouai hair products are good, but I have not personally seen anything special to justify the price. However, I've only tried the shampoo, conditioner, and hair oil so maybe I just haven't found the right product!
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Lacks the wow factor that I would like from luxury hair care
It depends on what you get. The light hair oil worked well to help with frizz and add shine until I found something better. The thick hair mask didn't do much for my hair. I liked the conditioner though.
4y ago
I love Ouai hair products, they're expensive but they definitely work. As someone with bleached blond hair I'm super picky with my hair products - Ouai isn't a hit or miss, almost every product I've used from them has left my hair feeling silky like I just left the salon.