Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • The overall aesthetic of Ouai is luxurious. They have the beautiful and clean look to their products. I've only used a handful of products but it's still has left me unsure of repurchasing. I have really enjoyed their deep conditioner and it feels/smells great, have I noticed a difference in my hair? Not really. I had also purchased the shampoo and conditioner for daily use but had to return. The fragrance was just too strong for my liking and also reminded me of expired perfume. Just wasn't for me. I still would like to try their Detox shampoo.

    Feedback

    Cut down on the fragrance or release a fragrance-free line.

  • I’ve tried the Ouai texturizing spray, and it has to be one of my favorite hairspray’s out there. My hair tends to absorb products and fall flat, but I find that a couple sprays of their texturizing spray and my hair is instantly thickened and stays voluminous all day. Not to mention that it smells fantastic.

  • I love hair and beauty products and had read such good things about this brand. I really wanted the wave spray to live up to the hype. But it didn’t do much for me and I actually ended up binning it for making my hair so dry and horrible-feeling. I experimented with different amounts of product and wetness of hair but nothing seemed to make it work as intended. I have long, thick hair with a wave in it so was hoping to have really lovely beachy waves with it but a couple of times I ended up re-washing my hair just to get the product out after it had dried and looked awful.

    Feedback

    The formulation of the wave spray really dried and tangled my hair.

  • Love every Ouai product I’ve tried…I use the oil after showering for frizz control, the scent is dreamy.

  • I have their clarifying shampoo which I really like. My hair is highlighted and this shampoo is gentle enough that it doesn't strip the color. Sulfate-free. Light, floral scent. I use this shampoo 1-2 times a month to get rid of build up.

    Feedback

    Get rid of the coloring. Kinda pricey.

  • Ive repurchased the Ouai detox clarifying shampoo a few times and love it. Scent is nice and my hair feels good and clean without feeling stripped. I got a sample from Sephora a while ago of their leave in conditioner and was not into it. It made my hair so soft but the fragrance is SO strong and overpowering it gave me a headache so I will be avoiding any products with the north bondi scent that it comes with.

  • Love Ouai!! I have used the detox shampoo, hair oil, leave in conditioner, and melrose place moisturizer. Love the smells!

  • Ouai hair oil is my absolute favorite. the scent is so feminine and beautiful

  • Absolutely love ouai. When I first tried out this brand, I tried the leave in conditioner and I hated the scent! But after just a few days I started to fall in love with it. I have tried the leave in, detox shampoo, wave spray, texture hair spray, and dry shampoo. Every product smells absolutely amazing and very luxurious and I love the simple and clean packaging. They also work sooo well too. The leave in conditioner and the texture hairspray have got to be my favorites. The leave in helps detangle and makes your hair smell so good and feel soft. The texture hairspray adds body and hold but isn’t sticky or gritty. I can’t wait to try more from this brand.

    Feedback

    No improvements 10/10

  • Their leave-in conditioner, hair oil, and detox shampoo are game changers. Great smell, effective, and clean.

  • I love the OUAI apple cider vinegar shampoo. Its brought out my natural curls and helped with hair loss.

    Feedback

    Offer a bigger size

  • Everything I’ve ever tried from this brand is perfection. Love the travel sizes for when I want to try a product!

    Feedback

    The price - but it’s worth the money. The smell is not for everyone

  • I like most of their products. Hairspray smalls good. Same with the dry shampoo moose. The dry shampoo spray didn’t work that gray for me. I’m a super light blonde so these matter to me.

  • A little pricey for sure but their products are also worth the money. I love the leave in conditioner (works as a heat protectant too). Looking forward to trying their perfumes soon!

    Feedback

    Lower the price!

  • Personally I am a huge fan of their hair oil. I have medium length, thick hair that I semi-regularly bleach and dye and it always leaves my hair feeling smoother.

    Feedback

    It's got a strong scent which I feel like could be toned down some. It's also fairly pricey so if you're on a budget I'd recommend looking elsewhere.

  • I tried the Fine Shampoo and Conditioner and didn't have an outstanding experience. By no means was it terrible, but it also wasn't impressive. It made my hair feel dirty/greasy relatively quickly (I definitely could not have gone multiple days without washing). Maybe I didn't have the right one for me, but for the price tag - this was not worth it.

    Feedback

    The Thin Hair shampoo and conditioner could definitely be optimzed

  • The products feel luxurious. I have tried a few of their products (such as the Wave Spray and Air Dry Foam) and really enjoyed using them. I have other favorite products that I tend to reach for more, but these are definitely in the mix. I have a few products that are on my wish list for future buys.

    Feedback

    I really enjoyed the products that I have used from this brand, however there may be an option to make mini/tester sizes given the price tags are more in the luxurious spend items than everyday.

  • LOVE their Fine to Medium hair mask and their body creme. Everything smells so good and actually works. My hair has never felt softer!

  • I absolutely love their leave-in conditioner! This product smells amazing and leaves my fair smooth and ready for styling.

    Feedback

    Cost

  • In love with their shampoo for fine hair! Deep cleansing and rich lather. Also love their hair oil, leaves my hair shiny and smelling pretty!