Item: Ouai
Rating: 4
Author: Sophie Z

Ouai sells luxury hair and body care products that are affordable and nourishing.

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.

Jen Atkin

Hair Care

Ouai earns largely positive reviews for decadent, lingering fragrances and effective standouts like Detox Shampoo, Leave‑In Conditioner, Curl Crème, and Hair Oil, which leave hair clean, soft, shiny, and more manageable. Reviews also flag weaknesses: some shampoos/conditioners feel drying or heavy with buildup, performance can be hit‑or‑miss across hair types, and several users find the scents overpowering or headache‑inducing.

Ouai

Beauty

Personal Care

Fragrances

Bath & Body

Thickening Spray

OUAI fine hair set breathes life into lackluster locks. This shampoo and conditioner pairing gently cleanses and softens fine hair while adding noticeable volume. Fortified with beneficial ingredients, the formulas work synergistically to strengthen strands and create a fuller, more resilient appearance. Enjoy hair that feels clean, refreshed, and visibly thicker with enhanced body from root to tip.

Fine Hair Shampoo + Conditioner Set

Travel Anti Frizz Creme

Detox Shampoo

I've used Ouai's shampoo and conditioner for a few years now, and my hair has definitely looked healthier and shinier. I like most of the styling products I've used, but the price point isn't always the greatest. 

Fine Hair Shampoo + Conditioner Set

4.0 • 1 Review

1 review or post

Fine Hair Shampoo + Conditioner Set 4.0 • 1 Review

Fine Hair Shampoo + Conditioner Set

4.0 • 1 Review