Item: Ouai
Rating: 3
Author: Alyssa C

Ouai sells luxury hair and body care products that are affordable and nourishing.

OUAI is a hair, body and lifestyle brand that creates products made with good-for-you ingredients & signature scents for all hair and skin types. Founded by celebrity stylist Jen Atkin in 2016, OUAI is cruelty-, paraben-, and sulfate-free. Join the community @theouai to be part of the conversation.

Jen Atkin

Hair Care

Ouai earns largely positive reviews for decadent, lingering fragrances and effective standouts like Detox Shampoo, Leave‑In Conditioner, Curl Crème, and Hair Oil, which leave hair clean, soft, shiny, and more manageable. Reviews also flag weaknesses: some shampoos/conditioners feel drying or heavy with buildup, performance can be hit‑or‑miss across hair types, and several users find the scents overpowering or headache‑inducing.

Ouai

Beauty

Personal Care

Fragrances

Bath & Body

OUAI wave spray creates soft, touchable beachy texture without the grit. This salt-free formula enhances natural waves while providing hydration and controlling frizz. It gives hair effortless texture and volume, perfect for achieving that coveted beachy look. The spray is lightweight and won't weigh hair down, leaving it soft, manageable, and full of natural-looking waves.

Mini Texturizing Wave Spray

I love Ouai's packaging, minimalist branding, and wonderful scents, but the actual benefits don't stand out to me. The wave spray does add texture to my wavy hair, but it also makes it frizzy, and overall does not improve my hair's appearance. I want to love the products, because the brand itself does a great job of marketing, but I just can't bring myself to repurchase. 

Mini Texturizing Wave Spray

3.0 • 1 Review

1 review or post

Mini Texturizing Wave Spray 3.0 • 1 Review

Mini Texturizing Wave Spray

3.0 • 1 Review