Magic Spoon reviews and discussion

3.5

58% of reviewers would recommend to a friend

Reviews mention

  • High-protein 13g cereal
  • Nostalgic, playful packaging
  • Gluten-free, grain-free formulas
  • Fun, diverse flavors lineup
  • Artificial-tasting sweetener aftertaste
  • Gummy, teeth-sticking texture
  • Inconsistent chocolate flavor execution
  • Small, pricey box portions

Magic Spoon largely satisfies those seeking a healthier, high‑protein, low‑sugar riff on nostalgic cereals, according to reviews, but it is not universally loved. Reviewers praise its 13g protein per serving, gluten‑free/grain‑free formulas, fun flavors like Fruity, Cocoa, Cinnamon Roll, and Maple Waffle, and cheerful packaging; common complaints cite an artificial or stevia/monk‑fruit aftertaste, gummy texture that sticks to teeth, flavor inconsistency (especially some chocolate/peanut butter variants), limited satiety for some, and very small, pricey boxes.

AI summary based on Thingtesting reviews

1,202 reviews and posts

  • This cereal makes a great high protein low calorie snack. Some of the flavors are a little off but when they get it right it’s so delicious.

  • Holistic household and this is a go to brand for cereal! Clean eating does not have to be boring with this cereal! My three Kids love it too!

  • It's good cereal, and I appreciate the ingredients list. They're just really, really, really expensive for cereal, which doesn't get eaten that often in our house anyway.

  • I am now on my second month of my Magic Spoon subscription and I am still loving it. When I wake up and don't see milk in my fridge, the first thing I think of is how am I going to eat my Magic Spoon?! I try to be grain-free but it can be very difficult, especially when you are looking for a quick breakfast option. I know it's all over their advertising, but the flavors really are nostalgic and taste almost exactly like traditional cereals. The biggest difference to me is the texture. It is a little softer, but not by much. Being a vegetarian, I also find it hard to get protein, so Magic Spoon every morning helps me feel energized and full longer. I will admit, as a designer, I really initially purchased it for the packaging, but I quickly discovered the brand goes beyond their looks.

  • Gross. I wanted to love this cereal so much. I held off on buying it for a while given the price tag but eventually caved after their incessant marketing following me everywhere. I ordered a few different kinds and all of them tasted so artificial. I couldn't even finish the boxes that I had, just too gross for me. For context, I'm not usually a cereal person, but when I am, it's a half plain Cheerios and half honey-nut Cheerios mix.

  • Yummy product selection that me and my kids have enjoyed! I know this isn’t the most important thing, but I also love the fun, cute packaging!

  • As someone who’s always trying to make healthier swaps when possible, I was very excited to try magic spoons, but unfortunately what you gain in nutrients gets sacrificed in flavor.

  • I liked these and was excited to buy them. We got a bunch. Unfortunately, they were not at all a hit with my kids. That defeated the whole purpose of us buying them. So my wife and I had to eat all that cereal ourselves. Hopefully, this goes better with others and their kids! The idea is great!

  • Was eating the peanut butter flavor regularly for breakfast but it became too expensive and didn’t even seem to have 5 full servings per box. I switched to another protein cereal.

  • I recently was introduced to magic spoon and I am hooked. I love the fruity flavor and it is such a great post workout snack!

  • These are great if you're super conscious of protein levels. Love the fruit flavour. Boxes are pretty small for the price.

  • I decided to give Magic Spoon a try after hearing their ads on the Hey Babe podcast. I was excited there was a healthier option of some of my favorite cereals. I tried the fruit loops dupe flavor and I liked it BUT the texture is so much different than the original cereal. It is a lot tougher and you have to chew longer. Sounds weird but if you try it, you'll see what I'm talking about. I think this is a good alternative especially if you are trying to eat healthier but I don't think it's for me.

  • Tasty and somehow super high in protein . Not the most delicious but way healthier than regular brands

  • Great flavors, high protein! I loved the peanut butter flavor. I bought it without realizing it contains dairy. I am lactose intolerant, and while it's my responsibility to check the ingredients, for a product where dairy is not expected, it might be helpful to consumers to put this on the front of the box! Overall, good product, albeit quite expensive ($10+ for a box of cereal at Target).

  • Such fun brand identity and design, but taste just isn't what is promised. The sweetness here feels like drinking a diet soda -- a little aspartame flavor.

  • Tasty cereal with low carbs! My kiddos fell in love. Now mommy can indulge in a bowl of cereal without counting calories or carbs! They offered a variety of flavors and the packaging was very pleasing and inviting to children!

    Customer
  • I love the high-protein content of Magic Spoon and that the cereal is zero sugar. My favorite flavors are the cocoa and fruity + I like combining cocoa and pb. So good - my friends and I all love this cereal!

    Friends with Magic Spoon
  • Blech. I know it seems like everyone on social media is head over heels for Magic Spoon, but my tastebuds respectfully disagree. It has a weird taste but only because you know what the OG cereal tastes like, and for some reason with (plant based) milk it is still kind of dry and a dense kind of crunchy to the point where I thought I cracked a crown. It's like a health company tried to recreate staple breakfast cereals but failed somehow making it taste and feel worse than traditional health cereals. This might just be me because everyone seems to like it......but I think it's far too expensive and gross

  • The cereal is surprisingly awesome.... Personally not a fan of the subscription model and getting it on a monthly basis as cereal is more of a "treat" breakfast for me and just wind up eating the full box when I leave around so wish it was more readily available but that said I do really like it.