4.5
89% of reviewers would recommend to a friend
Ilia
4.5 • 106 Reviews
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4.5
89% of reviewers would recommend to a friend
Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.
AI summary based on Thingtesting reviews
9mo ago
My favourite make up brand! I will say I am a minimalist when it comes to make up but I love their mascara, concealer, blush stick, and of course the super serum skin tint. I find all their products easy to use and they have never broken me out.

10mo ago
I love their skin tint. It's super light and glowy. I like their concealer, milky toner and powder too. I have their mascara, but haven't tried it yet. I'm planning on buying their blush and possibly their foundation so I will report back. I did order the wrong shade of concealer and when I went to return it, they refunded me and told me to gift it to a friend, which I thought was super nice.

I’ve been using the Skin Tint for a few years now and love it. It’s the perfect light coverage if you don’t want to wear full on foundation, and the SPF 40 in the formula is a great bonus. It does have a mineral smell to it at first, but it goes away as it dries. This product does dry beautifully and adds a dewy effect to your skin. I’ve also tried the Limitless Lash Mascara for the first time recently and like it, but not sure if I love it. It goes on nicely, but I have noticed black transfer around my eyes as the day goes on. It wipes off easily, though and the double sided brush is great.

I tried the Mini Fullest Volumizing Mascara and loved the way my lashes looked at the start but overtime I found that they would smudge and run.

EASILY ONE OF THE BEST MAKEUP BRANDS. Beautiful packaging, very clean, good for the skin, long-lasting, worth the price.


Such a cute little blue light setting mist that allowed one of my skincare looks to really pop and hold for 24 hours so I will say their products do work and I will recommend to any beauty guru to use for a good setting

I have been very happy with the Ilia Limitless Lash mascara. It won't give you dramatic lashes but that's not what I look for in a mascara.I have very light eyelashes and this mascara darkened and lengthened my lashes. It added volume to my lashes as well.

Best combo in the hot Texas summer is the tinted serum with SPF 40 then spot treating with the Ilia concealer. Minimal coverage that gives you an even skin tone and it gives me the no make up makeup look.


1y ago
Love the skin tint - even converted my mom who never wears makeup. The benefits of just wearing it (fighting redness, combating dark spots, etc) make this product a standout. My friends have noticed that it smells earthy, but this doesn't bother me once i'm wearing it

1y ago
Ilia’s lip oil is my favorite! it has the perfect balance of color and moisture. I have tried a few other ilia products before, but this one has been a stand out. great for a little gift or surprise for anyone!

I tried two products from Elia the skinner wind complexion stick, and their mascara. The stick really did not work for me. I’m not sure if I’m just not a stick type person, but it wouldn’t blend and I had a really hard time getting it on. The mascara though is pretty good it doesn’t migrate off my lids and I don’t look like a raccoon at the end of the day plus it comes in a nice brown color instead of black though honestly I’m not sure I can tell the difference.

I really loved everything I’ve tried from Ilia. The lip sketch hydrating crayon is a really great product. I have the color genre and it’s the perfect color for my lips. I can overline or correct them and it blends right in or if you wanna fill your lips in completely, it’s a great your lips but better product.

Wow, this brand is it. The story, product, quality, company. All so beautiful with their mission of making whole, natural beauty products. I started out using their lipsticks but as they have added new product including skin care I’m basically replacing my daily routine with just their stuff. My absolute favourite product is the multistick. I can use it on my cheeks and brow to highlight and then my lips for a pop of colour. Literally one product, 30 seconds and I look fresh and dewy.

3y ago
I can never remember exactly what each product is called but I love them all and will be reordering. Especially love the mascara, brow gel, blush stick and vitamin c tinted spf serum. Also love the tinted lip oil.
Feedback
My only con on the brand so far is that the super serum doesn’t always seal perfectly and has leaked. (Thankfully very easy to clean up). The product is great but the packaging was imperfect.

I purchased ILIA's clean makeup kit and super serum skin tint from Credo Beauty's website. I was trying to get into “clean” beauty products. I don't wear makeup daily but love a "no makeup, makeup look" I need something simple. Unfortunately, I didn't like the products as much as I wanted. I felt like the skin tint, which also had SPF, just sat on my face and made me look grayish, the lip gloss leaked inside of my bag, and I had to stop carrying it. The highlighter was blah, and the multi-stick did not work for my skin tone. Also, the mascara did smudge and eventually flaked off. I would not repurchase! I feel like there are so many other "clean beauty brands" out there to try, so I haven’t given up hope. The website and the branding are seamless; you can quickly sign up for their affiliate program. I would still recommend this to a friend because everyone is different and it might work for them.

2y ago
Love this brand! So far I've tried the skin tint, brow gel, eye cream, Serum concealer and the brow pencil. The skin tint and concealer blend really well. The skin tint also contains SPF 40. Gives a more natural complexion. Highly recommend!

3y ago
Their lip products are amazing. The lip wrap mask and lip wrap balm are both very emollient. Lasts a long time my lips. the tinted balm goes on smooth and the color is just right! The color is actually complimentary to my skin tone.

LOVE the skin tint with spf, it is an incredible product. I wear it in summer and winter and love the glory finish. It has light/medium coverage depending how much you use.

1y ago
I love all my ILIA products. The milky toner brightens,tightens and makes my pores look smaller. The moisturizer is hydrating and goes well under makeup. ILIA's Complexion stick has been my go to since I got it 6 months ago. Perfect for mature or oily skin, which is what I have, but using ILIA's skincare makes it perfect for all skin types. Full coverage that feels like nothing on the skin, doesn't settle into fine lines or wrinkles and ILIA skin tint is light but makes your skin look perfect. Makeup with skincare ingredients, yes please. Plus, their lip crayon can be used as a full lip color or just a lip liner. Stays put all day. Every ILIA product I try just makes me love this brand even more. Their Limitless mascara has pigment and gives you lift and volume. Highly recommend! Chefs kiss 💋


2y ago
I really like the super serum, it feels great on skin, and nourishing. I find over time you really need to shake it, and I wish it was a pump bottle, but not a deal breaker at all Very good coverage!
