4.5
89% of reviewers would recommend to a friend
Ilia
4.5 • 109 Reviews
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4.5
89% of reviewers would recommend to a friend
Ilia earns strong reviews as a clean, skin-first makeup brand that delivers a believable no-makeup finish—standouts include the Super Serum Skin Tint SPF 40, Limitless Lash and Fullest mascaras, multi-sticks, and lip oils—while recurring complaints cite oily or overly dewy wear, scent issues, flaking/smudging mascaras, and gaps in deeper shade range. Reviews of Ilia also highlight hydrating textures, SPF and skincare actives, and easy application, contrasted with packaging quirks (leaky droppers), occasional poor longevity, and certain products (liquid eyeshadows, some foundations) that don’t suit oily or combo skin.
AI summary based on Thingtesting reviews
Such a cute little blue light setting mist that allowed one of my skincare looks to really pop and hold for 24 hours so I will say their products do work and I will recommend to any beauty guru to use for a good setting

EASILY ONE OF THE BEST MAKEUP BRANDS. Beautiful packaging, very clean, good for the skin, long-lasting, worth the price.


I have been very happy with the Ilia Limitless Lash mascara. It won't give you dramatic lashes but that's not what I look for in a mascara.I have very light eyelashes and this mascara darkened and lengthened my lashes. It added volume to my lashes as well.

Best combo in the hot Texas summer is the tinted serum with SPF 40 then spot treating with the Ilia concealer. Minimal coverage that gives you an even skin tone and it gives me the no make up makeup look.


I tried two products from Elia the skinner wind complexion stick, and their mascara. The stick really did not work for me. I’m not sure if I’m just not a stick type person, but it wouldn’t blend and I had a really hard time getting it on. The mascara though is pretty good it doesn’t migrate off my lids and I don’t look like a raccoon at the end of the day plus it comes in a nice brown color instead of black though honestly I’m not sure I can tell the difference.

I'd heard of Ilia for a long time and finally got around to trying it. I got the multi-stick in the shade "In the mood" and the shadow stick in "Venetian." I've only used the multi-stick as a blush, although you can use it on the lips as well. The multi-stick has a bit of a fragrance to it (not my favorite) and almost a tacky texture to it where it doesn't glide as nicely as some other blush sticks I own. Overall I do still like it for the shade and the way it looks applied, although I wouldn't say it's my favorite blush stick due to the smell and texture on application. The shadow stick pretty, my only issue with it so far is it only has a 6 month shelf life, according to the box.

Verified purchase
I love all of the products that I have purchased from this brand. I’ve really been trying to find clean beauty products and this is a brand that I’ve come across in my search. My favorites are the liquid eyeshadow and the mascara.

I've been familiar with Ilia for a while and was super excited when I was gifted a box of The Cleanse. The premise of a clean beauty brand really appeals to me, but I found that the results from this particular product fell slightly short of my expectations. It is a foaming pump that dispenses the product, but unfortunately I don't feel that my face felt truly clean after use. It would be a great component of a multi-step cleanse if that's something you're interested in. Overall, fine but not something I'd buy again.

The formula has extreme lengthening capabilities, holds up all day (no raccoon eyes or end-of-day smudging here), and the brown shade is bold enough to define I like how it last the day without flaking.This mascara is that it layers very beautiful.

1y ago
Love the skin tint - even converted my mom who never wears makeup. The benefits of just wearing it (fighting redness, combating dark spots, etc) make this product a standout. My friends have noticed that it smells earthy, but this doesn't bother me once i'm wearing it

1y ago
Ilia’s lip oil is my favorite! it has the perfect balance of color and moisture. I have tried a few other ilia products before, but this one has been a stand out. great for a little gift or surprise for anyone!

I really loved everything I’ve tried from Ilia. The lip sketch hydrating crayon is a really great product. I have the color genre and it’s the perfect color for my lips. I can overline or correct them and it blends right in or if you wanna fill your lips in completely, it’s a great your lips but better product.

My favourite make up brand! I will say I am a minimalist when it comes to make up but I love their mascara, concealer, blush stick, and of course the super serum skin tint. I find all their products easy to use and they have never broken me out.

I love their skin tint. It's super light and glowy. I like their concealer, milky toner and powder too. I have their mascara, but haven't tried it yet. I'm planning on buying their blush and possibly their foundation so I will report back. I did order the wrong shade of concealer and when I went to return it, they refunded me and told me to gift it to a friend, which I thought was super nice.

Wow, this brand is it. The story, product, quality, company. All so beautiful with their mission of making whole, natural beauty products. I started out using their lipsticks but as they have added new product including skin care I’m basically replacing my daily routine with just their stuff. My absolute favourite product is the multistick. I can use it on my cheeks and brow to highlight and then my lips for a pop of colour. Literally one product, 30 seconds and I look fresh and dewy.

3y ago
I can never remember exactly what each product is called but I love them all and will be reordering. Especially love the mascara, brow gel, blush stick and vitamin c tinted spf serum. Also love the tinted lip oil.
Feedback
My only con on the brand so far is that the super serum doesn’t always seal perfectly and has leaked. (Thankfully very easy to clean up). The product is great but the packaging was imperfect.

I’ve been using the Skin Tint for a few years now and love it. It’s the perfect light coverage if you don’t want to wear full on foundation, and the SPF 40 in the formula is a great bonus. It does have a mineral smell to it at first, but it goes away as it dries. This product does dry beautifully and adds a dewy effect to your skin. I’ve also tried the Limitless Lash Mascara for the first time recently and like it, but not sure if I love it. It goes on nicely, but I have noticed black transfer around my eyes as the day goes on. It wipes off easily, though and the double sided brush is great.

I purchased ILIA's clean makeup kit and super serum skin tint from Credo Beauty's website. I was trying to get into “clean” beauty products. I don't wear makeup daily but love a "no makeup, makeup look" I need something simple. Unfortunately, I didn't like the products as much as I wanted. I felt like the skin tint, which also had SPF, just sat on my face and made me look grayish, the lip gloss leaked inside of my bag, and I had to stop carrying it. The highlighter was blah, and the multi-stick did not work for my skin tone. Also, the mascara did smudge and eventually flaked off. I would not repurchase! I feel like there are so many other "clean beauty brands" out there to try, so I haven’t given up hope. The website and the branding are seamless; you can quickly sign up for their affiliate program. I would still recommend this to a friend because everyone is different and it might work for them.

2y ago
Love this brand! So far I've tried the skin tint, brow gel, eye cream, Serum concealer and the brow pencil. The skin tint and concealer blend really well. The skin tint also contains SPF 40. Gives a more natural complexion. Highly recommend!

3y ago
Their lip products are amazing. The lip wrap mask and lip wrap balm are both very emollient. Lasts a long time my lips. the tinted balm goes on smooth and the color is just right! The color is actually complimentary to my skin tone.
