E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • I like their wide range of colors for all skintones, but the brand started becoming really expensive for the average consumer.

  • I love how affordable and quality the products are.

  • i have. primer from here super old it doesn’t work the best but i love some of the other stuff i like there brushes

  • E.L.F. is a great Brand! Love their product's are made with Clean Ingredient's plus they're affordable for everyone! They also have product's for all skin types.,

    Influencer for E.l.f
  • For the price range, this brand makes solid products. Some of my favorites are the slim eye pencil and the double ended complexion brush. Not all of their products have been a great fit for me but with such reasonable prices, it feels way less risky to try new things.

  • I use the brow lift pencil DAILY! It's such a good and affordable alternative, and I love the twistable component to the pencil. The pencil stays on throughout the whole day, and I love that I can buy it on Amazon and Target - not just Sephora or Ulta :)

  • One of the better cruelty free, vegan cosmetics brand for a decent budget. With inflation, they've gotten more expensive but I love the putty products-- especially the blush! High pigment but can be drying. I would still use them for makeup needs, especially the brushes and basics.

  • Great brand which is super affordable. As someone who is lower knowledge in the makeup world, they make it easy to use their products and find the right stuff for you. They also have lots of variety and I love that they’re vegan

  • Used to love e.l.f. for budget makeup dupes. Quality has gone down and prices have gone up. Some products are ok but it's hit or miss.

  • Best drug store makeup brand. They dupe high end brands for great prices. will keep buying as I have been forever.

  • I recently tried the e.l.f. Cosmetics Concealer, and it's become a staple in my makeup routine. As someone who values affordability without compromising on quality, this product has pleasantly surprised me. While the coverage is generally impressive, some may find it necessary to build up the product for more stubborn blemishes or intense dark circles. However, the lightweight formula makes layering easy without the risk of looking overly made up. Considering its affordability, the e.l.f. Concealer offers excellent value for money. The quality you receive at such an accessible price point is impressive, making it a fantastic option for those on a budget or anyone looking to expand their makeup collection without breaking the bank.

    Received a free product from E.l.f
  • Affordable and good quality. My BFF tells me to buy this and I do haha

  • Elf is not to high of a makeup brand , and has good products

    Influencer for E.l.f
  • It blows my mind how great this quality is for so low of a price. My favorite product is their small stipple blush, applies blush like no other. The glossy stains also are lovely, I use the cinnamon shade to line and mauve to fill in.

  • There’s no beating their quality for the price! Their base products are stellar and my biggest recommendation.

  • ELF is such a great and affordable brand, although they have risen in price over the years they are still a staple in the drugstore and keep coming out with hit after hit!

  • I have loved elf for many years, and decided to try out the putty blush after seeing the beautiful shade bora bora. I wear pink blush everyday and this has become my new favorite. The texture is so soft and the color is dreamy. I feel like a doll when I put it on. It blends incredibly and I like how buildable the color is.