E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • When you open my makeup bag, you will find mostly elf products which I love!!!

  • Affordable and have some awesome products real hidden gems and a good doupe for high end makeups!

  • I'm OBSESSED with the power grip primer!! The power grip primer helps me be THAT GIRL every day by helping my makeup all day long. I have a oily T-zone and this primer helps my makeup stay without breaking me out. RUN don't walk!!!

  • ! Lips! Face! I remember when this branch first started making product products and they were super inexpensive and therefore people waited them to be cheap, this is totally not the case. I’m so glad that elf has boomed and they’re doing so well because I’ve always loved their products and will continue to use them.

  • I like their wide range of colors for all skintones, but the brand started becoming really expensive for the average consumer.

  • I love how affordable and quality the products are.

  • i have. primer from here super old it doesn’t work the best but i love some of the other stuff i like there brushes

  • E.L.F. is a great Brand! Love their product's are made with Clean Ingredient's plus they're affordable for everyone! They also have product's for all skin types.,

    Influencer for E.l.f
  • For the price range, this brand makes solid products. Some of my favorites are the slim eye pencil and the double ended complexion brush. Not all of their products have been a great fit for me but with such reasonable prices, it feels way less risky to try new things.

  • I use the brow lift pencil DAILY! It's such a good and affordable alternative, and I love the twistable component to the pencil. The pencil stays on throughout the whole day, and I love that I can buy it on Amazon and Target - not just Sephora or Ulta :)

  • One of the better cruelty free, vegan cosmetics brand for a decent budget. With inflation, they've gotten more expensive but I love the putty products-- especially the blush! High pigment but can be drying. I would still use them for makeup needs, especially the brushes and basics.

  • Great brand which is super affordable. As someone who is lower knowledge in the makeup world, they make it easy to use their products and find the right stuff for you. They also have lots of variety and I love that they’re vegan

  • Used to love e.l.f. for budget makeup dupes. Quality has gone down and prices have gone up. Some products are ok but it's hit or miss.

  • Best drug store makeup brand. They dupe high end brands for great prices. will keep buying as I have been forever.

  • I recently tried the e.l.f. Cosmetics Concealer, and it's become a staple in my makeup routine. As someone who values affordability without compromising on quality, this product has pleasantly surprised me. While the coverage is generally impressive, some may find it necessary to build up the product for more stubborn blemishes or intense dark circles. However, the lightweight formula makes layering easy without the risk of looking overly made up. Considering its affordability, the e.l.f. Concealer offers excellent value for money. The quality you receive at such an accessible price point is impressive, making it a fantastic option for those on a budget or anyone looking to expand their makeup collection without breaking the bank.

    Received a free product from E.l.f
  • Affordable and good quality. My BFF tells me to buy this and I do haha

  • Elf is not to high of a makeup brand , and has good products

    Influencer for E.l.f