4.6
94% of reviewers would recommend to a friend
Crown Affair
4.6 • 176 Reviews
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4.6
94% of reviewers would recommend to a friend
Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.
AI summary based on Thingtesting reviews
The Scrub is truly magnificient, I've already purchased it twice. I exercise and sweat a lot, and feel like it does a great job of really cleaning and removing build up. I haven't found anything on the market that compares. Their leave in conditioner is great as well, I don't think it'll be a repeat purchase from me due to the price, but it's a solid product. Overall, the brand has a beautiful aesthetic, a cohesive mission and excellent products.
4y ago
Their bristle brush is fantastic, it has made a big difference in my hair health and is super sturdy. I really recommend getting their brush cleaning brush because it makes it way easier to clean the brush. I also use their silk scrunchies daily and they're the perfect size (not too big and not too small).
Have swapped out all my other hair products for exclusively Crown Affair items. The shampoo and conditioner changed my air dry more than anything else in their product portfolio. I buy in bulk (take all my money) to make sure I don't go a wash day without them. I got the air dry towel as a gift with purchase and love that, too. My hair has never felt healthier. Or smelled better.
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Definitely pricey. So far, the results prove to be wroth it. I didn't feel as much of a difference with the Leave-In or Hair Oil as I did with the shampoo, conditioner, and towel.
4y ago
I am obsessed!!!! CA products are exactly what I was searching for with my hair care. I use the Ritual Shampoo & Conditioner, the Oil, and The Comp No. 002 every day. I have short, straight hair that easily gets oily so I've never found an oil I've actually enjoyed until CA. The products all smell so refreshing - The Oil is the cherry on top to a great shower. The branding and founder's story is genuine and relatable, and I really enjoy following along CA's journey on its Instagram.
As someone who has been blessed with naturally straight no-fuss hair and didn't own a brush for years, I may not be the best person to review these products...but they made me brush and comb my hair again! I fell for the advertising and bought the comb no. 001 and brush no. 001 and have miraculously been combing my hair more often again. I love the weight of brush and the fineness of the bristles. As for the comb, perhaps I'll go for the no. 002 which has the handle next time, but I like the wide tooth comb for just after the shower.
Is it expensive? Hell yeah. But do I love every bit of the hair towel, enough that the first one (after three years) has gone bad because I use it so often, and that I had to buy a new one? Yeah. Exactly. I think this is NOT the brand you go to if you're on a budget. It's totally out of the price range for a normal day to day routine. However, the cost per use on the hair towel? I know I could probably find a dupe, and I've used others, but nothing dries my hair QUITE like Crown Affair's towel, so it gets 4 stars. Minus one for the price.
I have the hair mask and love it! Love the smell, and it doesn't aggravate my eczema like many products do. It makes my hair so soft (and it is really dry and damaged from lightening).
I love Crown Affair. The brand makes me want to treat my hair better. The towel is wonderful. I always thought I couldn't use hair oil/others had made my hair greasy but theirs is great. I used their original shampoo and conditioner and that is also great, although leaves my hair quite tangled after using. I am excited to use their new hydration/volume system. Everything feels so luxe.
I have a good range of Crown Affair’s products and I don’t think a single one has fallen flat for me. I especially love the shampoo and conditioner and am looking forward to trying the Hydrating version of the set. I switched over from Ouai specifically because the packaging was so frustrating – I could never get all of the product out of the bottle. Crown Affair’s shampoo and conditioner have way better packaging, plus they smell more unique and make my hair look better, too! If you’re in the market for higher end hair products, Crown Affair is the best I’ve used by a long shot.
1y ago
I’ve tested quite a few products from this line. Love some hate others. The shampoo is great and efficient. The conditioner locks in moisture well but I prefer to use the hair mask as I see it repairs my damaged hair and leaves it extra silky. I love the scalp scrub it lathers quickly and clears ALL build up leaving you squeaky clean. The hair towel is so convenient it has an impeccable design and it works like magic when used to dry my thick hair . Their silk scrunchies are great . Nevertheless I am very dissatisfied in the hairbrush 02 and hair clips. Both products are fragile and cheaply made . They both didn’t last me a week after purchase . Hairbrush chipped by the handle and the wooden bristles broke in half . As I used one of the hair clips to hold my hair up it also split in half exposing where it had been terribly glued .
As someone with low porosity, fine, wavy hair, I’ve tried many leave in conditioners and this is one I have repurchased a few times. The conditioner is very hydrating but light and I love the smell of the product. Even the packaging is better than others I’ve used. The bottle is glass, has a good weight to it, and the pump can be sealed.
I tried the mini box of products they have at Sephora, and while the smell of the products was amazing, I only found one product that actually worked on my thick, frizzy, wavy hair (the hair masque).
Believe me, I know that Crown Affair is pricey. However, their products are absolutely worth it. The scalp scrub needs such a small amount and makes your scalp feel so incredibly clean, and the shampoo and conditioner hydrate your hair but never weigh it down. The hair towel is incredibly absorbent, and I've found helps to cut down on frizz. I really can't say enough good about the brand.
Obsessed with everything about this brand, but my absolute ultimate number 1 is their leave in conditioner. The texture, the absorption, the quality, the impact to my hair…and the SCENT 😍 10/10 have bought many times over
Transformed my hair - every product is amazing, especially the Leave-in!
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Make sure to use the Build your Ritual feature to get 15% off 3 products!
I've come across this brand many times and every time I'd decide not to buy something from them, forgetting them until the next time. This time I needed some tools, and decided that I liked Crown Affair's 'The Comb No. 002' in 'Carrara' and 'The Scrunchie No.001' in sage. When I got my first order I instead had two sets of the scrunches, but in black, with no comb. I contacted them and they were extremely quick to respond, apologizing. The new package with what I ordered was shipped on the same day. The box was cute, though. I believe this was the first package I'd received with the items wrapped nicely in some sort of white tissue paper. Made it feel like I was unboxing some extra fancy items, which, they are extremely nice to use. The scrunchies are soft, stretching surprisingly far, and there's no exposed stitching along the seams. The brand label piece doesn't catch on my hair. Though, if it does cause a problem it isn't stitched on, so it can be cut off. All in all, compared to other companies selling silk and satin scrunchies, I'm more than happy to stick to Crown Affair. When it comes to silk, $15 for three thin scrunchies of good quality is pretty reasonable to me. I love the look of the 'Carrara' colored comb, reminding me of a stone without the fragility of one. It's pretty without looking cheap. White it is smooth, it's not slippery and the handle isn't uncomfortable, never slipping out of my hand in the shower. Honestly, it detangled my hair, dry, better than any of the fancy brushes I've used in the past. I also find it interesting that it's 100% made from a plant-based cellulose acetate --- a biodegradable and renewable product that they claim, on their website, is made to last. It's always fun to try something new with the hope of contributing to a better world. It's also not prone to bending or breaking, even in scorching hot showers or no matter how many times it goes tumbling off counters or across the floor. The ends of the teeth aren't sharp or irritating to my scalp, either, and for $45 I'm pleased, though that is still a little pricy. I'm a little sad that I bought a hair towel from another company rather than Crown Affair... I hope to come back and try it soon. c:
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I'd, personally, love more color availabilities for the thin scrunchies, like a cream or white, or a soft baby blue or pink. I also wish that they had longer versions of their clips, and in the same Carrara pattern as the comb.
Have the dry shampoo and love the smell!
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It can be a little messy to use and it takes longer to apply then most spray dry shampoos
I'm obsessed with Crown Affair's aesthetic and product design. I love their comb and the smell of The Oil. The Oil made my already-greasy type hair a bit greasier but might work really well for people with dry hair types. Love the scent too! Am dying to try their dry shampoo too.
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Would love something for the scalp like a clarifying shampoo.
The dry shampoo is good. It's very fine, and you can pinpoint oily areas easily with the brush. The brush gets covered in the powder and my hands if stored inside the container. Overall, it works. I don't care for the scent, though. Smells very old.. like a grandma's perfume.
1y ago
The packaging and vibes of this brand are lovely and very chic. I have tried the leave in conditioner as well as the dry shampoo. The leave in conditioner is fabulous and does a wonderful job with leaving my hair (thin and straight) shiny and frizz free. The dry shampoo did not make my scalp or hair feel particularly clean, and felt like a fuss trying to get my hair coated with adequate dry shampoo onto my head in a clean manner, instead of on my bathroom counter/on the ground.