Alternative reviews and discussion

I have a short sleeved t-shirt, a long sleeved one, and had two hoodies. The hoodies finally succumbed to wear and tear but the t-shirts are still going strong. Soft, cozy, and durable are the three best descriptors for this brand. BTW, the t-shirts are almost 10 years old each but don't look it at all. The hoodies only weakness was that the holes started to appear in the front pockets were they are sewed on to the hoodie itself. I will always consider this brand for future wardrobe needs.

I went to a warehouse sale 7 years ago and bought a dozen t-shirts, sweatshirts, sweats, etc. and I still wear them regularly to this day. They've worn in well and are too comfy to throw away.

I've been a customer of Alternative for almost 20 years. I started with them in wholesale and continued with them when they entered retail. Super soft, beautiful fabrics and modern basics. They have unique basics you won't find in other places

I’ve seen this brand being used for merchandise often - from coffee shops, to bars, to workout studios. Everytime I see this label I think of the soft cotton and quality. Merch can be pricey sometimes, but if it’s on Alternative products, I think the price can be justified

Really soft and comfy clothes especially for wearing at home. I have a couple of T-shirts and leggings and the cotton is high quality.

Buttery soft clothing. Fair prices and beautiful colors. Great brand if you like the comfy + quality look.

These shirts and sweatshirts are unbelievably soft and comfortable. The color options are usually unique in addition to have the usual staples.

Super soft, good price point, and easy to personalize.