Alternative

4.33 • 6 Ratings

Soft, simple, sustainable clothing? Alternative creates wardrobe staples with modern silhouettes.

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Category
Founded
1995
Headquarters
Norcross, Georgia
Founder
Greg Alterman
Social links
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Alternative Reviews
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Here’s what 6 people are saying...
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4.3
Average rating from 6 users
100%
Would recommend it to a friend
Sustainable productsHigh qualityEveryday wearAthleisureFit just right
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Reviews

2 months ago
Experience

I went to a warehouse sale 7 years ago and bought a dozen t-shirts, sweatshirts, sweats, etc. and I still wear them regularly to this day. They've worn in well and are too comfy to throw away.

Everyday wearSustainable productsLove the brand's mission 💕
2 months ago
Experience

I've been a customer of Alternative for almost 20 years. I started with them in wholesale and continued with them when they entered retail. Super soft, beautiful fabrics and modern basics. They have unique basics you won't find in other places

Feedback

The price point was always a little high for the fact that it was blank and not mad in America.

Cool look & feelFit just rightAthleisureSize & shade inclusive
2 months ago
Experience

Super soft, good price point, and easy to personalize.

Feedback

I think they could enhance their offering with additional styles that are more trend-driven.

AthleisureGood for gifts 🎁Everyday wearHigh quality
2 months ago
Experience

Really soft and comfy clothes especially for wearing at home. I have a couple of T-shirts and leggings and the cotton is high quality.

Feedback

Some of their eco line clothes do not last longunfortunately.

AthleisureHigh qualityEveryday wearWorth the money 💸
2 months ago
Experience

I’ve seen this brand being used for merchandise often - from coffee shops, to bars, to workout studios. Everytime I see this label I think of the soft cotton and quality. Merch can be pricey sometimes, but if it’s on Alternative products, I think the price can be justified

Feedback

I honestly thought this brand was more a B2B model with the wholesale approach.

AthleisureEveryday wearHigh quality
3 months ago
Experience

Buttery soft clothing. Fair prices and beautiful colors. Great brand if you like the comfy + quality look.

Feedback

Most of the clothing pills horribly after years of wearing. But it stays so soft that I can't be too mad.

AthleisureEveryday wearCool look & feelSustainable productsHigh qualityWorth the money 💸Fit just right