Your go-to guide to shop better.

We are your go-to brand discovery and review platform. Our goal is to make shopping more thoughtful and insightful, together. Come here to research before you buy, discover, and try new things, and share your honest reviews to help others shop better.

Thingtesting brands

Our goal as consumers isn’t to buy everything, but to buy thoughtfully. And to do that, we need trustworthy reviews of products from other people who’ve tried them. That’s why Thingtesting is here: to create a community and platform where we help each other shop better.

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Our mission

Learn about the problem with online reviews today and how we're working to make online shopping more transparent at Thingtesting.

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Our Story

Thingtesting was born as an Instagram account where our founder Jenny Gyllander personally reviewed brands in her spare time. Her honest feedback captivated a community of other brand curious testers, signaling a larger need for more transparency and better brand discovery in the world of online shopping — a task too big for one person alone. Today, Thingtesting has grown into a community and platform where over 1 million shoppers research and review purchases every month. Our aim is to provide a place to share candid experiences that help other shoppers buy better, giving brands the feedback they need to grow and do right by their customers.

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For Brands

We offer brands of all sizes help with finding new customers and gaining best-in-class reviews and insights, all while supporting omnichannel expansion, improving retailer relations and boosting sales through easy-to-setup product testing campaigns.

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Our team

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