4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 431 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.
AI summary based on Thingtesting reviews
In the past year, I feel as if I have tried nearly all the tinted moisturizers available. After the very first try on, I feel for this product. It is my go to, everyday. I've already purchased the product twice. I like that fact that there is some SPF incorporated in the product and the ease it is to use the it. The best part is that the product is so hydrating for my very dry skin. In addition to the tinted moisturizer, I have really enjoyed the tinted balm. I've used it mainly as blush, but will use it on the lips when time is limited. Highly recommend!
Obsessed with my tower 28 products! The brow gel, cream blush, and cream highlighters are in my daily line up and look so natural.
Feedback
Make clean and natural products! Some comedogenic ingredients are used with some of the makeup.
Tower 28 is absolutely perfect for simple everyday “clean girl” makeup looks! Their glosses are super gorgeous, lightweight and they are not sticky! I would even dare say they are hydrating. A must-have if you're into glosses, for sure!
I love the SOS spray. I use it almost everyday and have it in full size and travel sizes. It's great for rashes and wounds and seems to really work.
Feedback
Nothing I can think of to improve upon
4y ago
Love everything they make
4y ago
The SOS skin spray is really wonderful. I read about it in A Thing or Two newsletter and would love to check out the rest of the line!
Feedback
Larger refill pouch or bottle, please!
Huge fan of Tower 28- I have their magic hour blush and it is perfect for that sun kissed look. I can barely feel the makeup on me, but it looks great on. I love too that there are a variety of models and skin tones, and the brand seems to live up to it's inclusive vibe. Would love to see more sustainable packaging in the future as it scales up.
LOVE LOVE LOVE! I have two products from Tower 28 (blush and bronzer) and I grab them everyday. Not only are they clean products, the pigment of the blush is gorgeous. The blush was the first ever cream formula I've purchased and I don't think I could ever go back.
Feedback
Zero feedback. Perfection.
I have two of their lipglosses, and a blush. I love all the products in their consistencies and wear, but I especially love the colors. The lip gloss is orangey-brown, without being too much of either, and the blush is a really nice warm pink. Their colors are very natural, and not candy-tone or overly feminine. I also have the classic clear gloss which is high shine.
Feedback
The blush packaging broke pretty quickly from regular use, and now the clear flip lid can't stay on :( bummer I can't throw it in my makeup bag anymore.
Absolutely love their gloss! It is light, stays on, and doesn't break me out, which is hard to find with glosses!
Feedback
More shades
Super cute brand with great products for sensitive skin! I have tried everything from their makeup to their skincare. For skincare, their best product is their face wash - it leaves my skin feeling super clean and does a great job at breaking down my makeup. My holy grail is their concealer, i have super red acne prone skin, and it covers them naturally without clinging to dry patches. It wears all day and I recommend it to everyone I can. I also love their powder blush, cream blush, and lip glosses, all are super pigmented!
Feedback
Some of their products are on the more expensive side so I'd like to see more product bundles
The blush from Tower28 is my holy grail product. I love trying new blushes, but I keep coming back to this one! I have Beach Please in Magic Hour and LOVE it!
I've only used their lip jelly and highlighter but have loved both! The lip jelly in Pistachio gives the prettiest juicy lip look without being too sticky. The highlight balm in shade rush hour is the best for a glowy but dewy look that makes my face look fresh! I struggle with combo skin so finding good liquid products on my face is difficult without looking overly oily but the highlighter balm is perfect.
Great, natural beauty products
4y ago
I’ve used their facial spray to keep skin irritations under control and I love it. Their packaging is super cute and retro and I like that even though they only have a few products they’ve done them really well.
Feedback
A wider range of skin tones for their SPF
I love their facial mist! It just feels like I'm just misting water on my face and dries without leaving any residue but I can see an improvement in my skin over time. It's definitely not a product that has instant gratification but if you use it consistently you'll see results. I like to use it after I get too much sun and it seems to calm down the redness.
Feedback
The facial mist smells like a swimming pool. Not the best smell for something that is supposed to help calm your skin down. I would prefer it to smell like nothing.
Easy products that are straight forward. Love that they sell refills and that they make eco-friendly everything their priority.
I first purchased Tower28's ShineOn Lip Jelly in 'Spicy' from a clean beauty site, and I was instantly hooked. It's the first lip gloss I've ever run out of! I've since purchased more as gifts, and I've tried more of their products. While their sheer lip glosses are still my favorite, I also love the SOS Facial Spray for a post-workout spritz. And I look forward to trying their Tinted Sunscreen Foundation when my shade is back in stock.
Feedback
Nothing :) I think Tower28 offers a great variety, even with a compact product line. I love the branding and shades — and their non-toxic, vegan ingredients.
in love with the packaging and overall aesthetic of packaging! I FELL IN LOVE with the SOS and blush! excited to try more!
Feedback
products for oily skin could be awesome! as many are cream based!
1y ago
I love Tower28, Ive struggled so much with uneven skin texture and red spots left from acne. This product has helped brighten my skin and create such an even skin texture. I love using this product after a work out to help prevent fungal acne!