Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • really cute packaging and fun colors. I have their clear lipgloss and its so nice and the tube is cute too

  • The SOS Daily Rescue Facial Spray is easily one of my top 3 favorite products I've ever used. I didn't think a spray could have this dramatic of an affect to my skin. I've struggled with acne prone, sensitive, dry skin for years so I avoid using any full coverage makeup, and I needed a product that could remove the redness/irritation. This spray not only takes out the redness, but has improved my skin overall.

  • In the past year, I feel as if I have tried nearly all the tinted moisturizers available. After the very first try on, I feel for this product. It is my go to, everyday. I've already purchased the product twice. I like that fact that there is some SPF incorporated in the product and the ease it is to use the it. The best part is that the product is so hydrating for my very dry skin. In addition to the tinted moisturizer, I have really enjoyed the tinted balm. I've used it mainly as blush, but will use it on the lips when time is limited. Highly recommend!

  • Obsessed with my tower 28 products! The brow gel, cream blush, and cream highlighters are in my daily line up and look so natural.

    Feedback

    Make clean and natural products! Some comedogenic ingredients are used with some of the makeup.

  • Tower 28 is absolutely perfect for simple everyday “clean girl” makeup looks! Their glosses are super gorgeous, lightweight and they are not sticky! I would even dare say they are hydrating. A must-have if you're into glosses, for sure!

  • I love the SOS spray. I use it almost everyday and have it in full size and travel sizes. It's great for rashes and wounds and seems to really work.

    Feedback

    Nothing I can think of to improve upon

  • The SOS skin spray is really wonderful. I read about it in A Thing or Two newsletter and would love to check out the rest of the line!

    Feedback

    Larger refill pouch or bottle, please!

  • Huge fan of Tower 28- I have their magic hour blush and it is perfect for that sun kissed look. I can barely feel the makeup on me, but it looks great on. I love too that there are a variety of models and skin tones, and the brand seems to live up to it's inclusive vibe. Would love to see more sustainable packaging in the future as it scales up.

  • LOVE LOVE LOVE! I have two products from Tower 28 (blush and bronzer) and I grab them everyday. Not only are they clean products, the pigment of the blush is gorgeous. The blush was the first ever cream formula I've purchased and I don't think I could ever go back.

    Feedback

    Zero feedback. Perfection.

  • I have two of their lipglosses, and a blush. I love all the products in their consistencies and wear, but I especially love the colors. The lip gloss is orangey-brown, without being too much of either, and the blush is a really nice warm pink. Their colors are very natural, and not candy-tone or overly feminine. I also have the classic clear gloss which is high shine.

    Feedback

    The blush packaging broke pretty quickly from regular use, and now the clear flip lid can't stay on :( bummer I can't throw it in my makeup bag anymore.

  • Absolutely love their gloss! It is light, stays on, and doesn't break me out, which is hard to find with glosses!

    Feedback

    More shades

  • Super cute brand with great products for sensitive skin! I have tried everything from their makeup to their skincare. For skincare, their best product is their face wash - it leaves my skin feeling super clean and does a great job at breaking down my makeup. My holy grail is their concealer, i have super red acne prone skin, and it covers them naturally without clinging to dry patches. It wears all day and I recommend it to everyone I can. I also love their powder blush, cream blush, and lip glosses, all are super pigmented!

    Feedback

    Some of their products are on the more expensive side so I'd like to see more product bundles

  • The blush from Tower28 is my holy grail product. I love trying new blushes, but I keep coming back to this one! I have Beach Please in Magic Hour and LOVE it!

  • I've only used their lip jelly and highlighter but have loved both! The lip jelly in Pistachio gives the prettiest juicy lip look without being too sticky. The highlight balm in shade rush hour is the best for a glowy but dewy look that makes my face look fresh! I struggle with combo skin so finding good liquid products on my face is difficult without looking overly oily but the highlighter balm is perfect.

  • I’ve used their facial spray to keep skin irritations under control and I love it. Their packaging is super cute and retro and I like that even though they only have a few products they’ve done them really well.

    Feedback

    A wider range of skin tones for their SPF

  • I love their facial mist! It just feels like I'm just misting water on my face and dries without leaving any residue but I can see an improvement in my skin over time. It's definitely not a product that has instant gratification but if you use it consistently you'll see results. I like to use it after I get too much sun and it seems to calm down the redness.

    Feedback

    The facial mist smells like a swimming pool. Not the best smell for something that is supposed to help calm your skin down. I would prefer it to smell like nothing.

  • Easy products that are straight forward. Love that they sell refills and that they make eco-friendly everything their priority.