4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 437 Reviews
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4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty impresses in reviews for delivering effective, sensitive‑skin makeup and skincare—standouts include the SOS Daily Rescue Spray for calming redness and breakouts, the SunnyDays SPF 30 Tinted Sunscreen Foundation’s natural, buildable coverage, and the Swipe Serum Concealer’s smooth, crease‑resistant wear. Weaknesses surface around the MakeWaves Mascara clumping or smudging for some, occasional oxidation or shade‑matching challenges with SunnyDays, mixed longevity for cream blushes, and complaints of lip gloss scent, stickiness, or leaking packaging.
AI summary based on Thingtesting reviews
4y ago
I’ve used their facial spray to keep skin irritations under control and I love it. Their packaging is super cute and retro and I like that even though they only have a few products they’ve done them really well.
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A wider range of skin tones for their SPF
I love their facial mist! It just feels like I'm just misting water on my face and dries without leaving any residue but I can see an improvement in my skin over time. It's definitely not a product that has instant gratification but if you use it consistently you'll see results. I like to use it after I get too much sun and it seems to calm down the redness.
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The facial mist smells like a swimming pool. Not the best smell for something that is supposed to help calm your skin down. I would prefer it to smell like nothing.
Easy products that are straight forward. Love that they sell refills and that they make eco-friendly everything their priority.
I first purchased Tower28's ShineOn Lip Jelly in 'Spicy' from a clean beauty site, and I was instantly hooked. It's the first lip gloss I've ever run out of! I've since purchased more as gifts, and I've tried more of their products. While their sheer lip glosses are still my favorite, I also love the SOS Facial Spray for a post-workout spritz. And I look forward to trying their Tinted Sunscreen Foundation when my shade is back in stock.
Feedback
Nothing :) I think Tower28 offers a great variety, even with a compact product line. I love the branding and shades — and their non-toxic, vegan ingredients.
in love with the packaging and overall aesthetic of packaging! I FELL IN LOVE with the SOS and blush! excited to try more!
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products for oily skin could be awesome! as many are cream based!
1y ago
I love Tower28, Ive struggled so much with uneven skin texture and red spots left from acne. This product has helped brighten my skin and create such an even skin texture. I love using this product after a work out to help prevent fungal acne!
2y ago
This moisturizer is a lifesaver for sensitive skin! It’s incredibly soothing and hydrating without feeling heavy or greasy. The texture is lightweight but still provides deep moisture, leaving my skin feeling soft and calm throughout the day. I love that it’s fragrance-free and packed with skin-loving ingredients that help strengthen my skin barrier. Works great under makeup and doesn’t cause any irritation. Definitely a new staple in my skincare routine!
2y ago
This lip treatment is amazing! It feels super smooth and not sticky at all. My lips get really dry in the winter, but this makes them so soft and hydrated. I also love that it doesn’t have a weird taste or smell. It’s lightweight but still lasts a long time, so I don’t have to keep reapplying. I’ve tried a lot of lip balms, and this one is definitely my favorite.
2y ago
the s.o.s spray literally saved my skin i was breaking out so bad but then i started to use it and it helped so much!! i could not recommend a better product
2y ago
I am always on the lookout for makeup founded by Asian Americans. I have purchased the foundation so many times! It’s great coverage but doesn’t feel heavy on my skin. It also follows the national eczema ingredient list so great for people with sensitive skin. Amy Liu is the founder and her story is inspiring. I listened to her on breaking beauty podcast awhile back and was so impressed by her journey. She also manages to keep her prices reasonable as I think beauty should be affordable and accessible.
2y ago
I bought the Lip Jelly Gloss in shade Chill. I really like the packaging of the product simple and clear. The shade of the gloss on the lips are clear, I love putting it on top of my lipsticks for that extra gloss although it has a very sticky formula which I am not a fan of. I accidently dropped it on my shirt and the stain couldn't get out due to the sticky formula that the gloss has. The smell of the product reminds me of tropical vibes not chill vibes. The price is fair for the actual product. I recommend this for people who are looking for a nice clear gloss to put on top of a lipstick but this cannot be used as a normal daily gloss.
2y ago
I love their packaging so much, it really stands out on the shelves. Someone always asks what brand it is when i whip out their products. I absolutely swear by their make waves mascara, it is the best mascara i have ever tried. I tell everyone about it whenever I can.
2y ago
I have tried both the mascara and lip gloss. The lipgloss is comfortable and non sticky. The mascara is good at defining and curling and lifting the lashes.
2y ago
Love, love, love this brand, from the all-in-one lip and eye pencil to the BeachPlease cream blush... all very gentle but pigmented formulas. Amazing for sensitive skin!!!
2y ago
The lipglosses are good but don't last long - need to reapply every half hour or so. The consistency is slick and its not too sticky, and the colors are even and sheer. The big tubes start looking old and unattractive quickly, but the mini versions are cute. Not great for moisturizing, but if you want a simply swish of color now and then its decent. Price point is a little high for the product - its more drug store quality. If it was drug store pricing, I'd rate it 4 stars.
2y ago
I love tower 28 products! I have very sensitive skin and a ton of allergies to different ingredients and none of their products have caused a dermatitis flare up for me.
2y ago
I love the SOS spray right after the gym or anytime I need a refresh.
2y ago
I love their jelly lip gloss! I got it in pistachio and it is such a versatile color and it's a fun texture on my lips. Very slick and liquidy, but it makes my lips very glossy. It doesn't get sticky like other glosses.
2y ago
I am so obsessed with the SOS spray. It's 10/10 helpful for my aging millennial "where tf did this come from?" acne, but the real cherry on top is when I started using it on the annoying/embarrassing eczema I get on my legs during dry/cold seasons. So soothing, fr (and I've tried everything bc had eczema in varying severity since I was a kid).
2y ago
I’ve seen everyone on social media rave about the SOS facial spray so I caved in and bought the travel size during the Sephora Sale. I use the spray throughout the day or when I remember, especially after the gym. I have not had any new breakouts and my skin looks refreshed and less irritated after spraying. I’m glad I bought this product and I’ll have to purchase the full size when I’m finished.