4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty
4.6 • 434 Reviews
•

4.6
95% of reviewers would recommend to a friend
Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.
AI summary based on Thingtesting reviews
I first purchased Tower28's ShineOn Lip Jelly in 'Spicy' from a clean beauty site, and I was instantly hooked. It's the first lip gloss I've ever run out of! I've since purchased more as gifts, and I've tried more of their products. While their sheer lip glosses are still my favorite, I also love the SOS Facial Spray for a post-workout spritz. And I look forward to trying their Tinted Sunscreen Foundation when my shade is back in stock.
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Nothing :) I think Tower28 offers a great variety, even with a compact product line. I love the branding and shades — and their non-toxic, vegan ingredients.
in love with the packaging and overall aesthetic of packaging! I FELL IN LOVE with the SOS and blush! excited to try more!
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products for oily skin could be awesome! as many are cream based!
1y ago
I love Tower28, Ive struggled so much with uneven skin texture and red spots left from acne. This product has helped brighten my skin and create such an even skin texture. I love using this product after a work out to help prevent fungal acne!
1y ago
This moisturizer is a lifesaver for sensitive skin! It’s incredibly soothing and hydrating without feeling heavy or greasy. The texture is lightweight but still provides deep moisture, leaving my skin feeling soft and calm throughout the day. I love that it’s fragrance-free and packed with skin-loving ingredients that help strengthen my skin barrier. Works great under makeup and doesn’t cause any irritation. Definitely a new staple in my skincare routine!
1y ago
This lip treatment is amazing! It feels super smooth and not sticky at all. My lips get really dry in the winter, but this makes them so soft and hydrated. I also love that it doesn’t have a weird taste or smell. It’s lightweight but still lasts a long time, so I don’t have to keep reapplying. I’ve tried a lot of lip balms, and this one is definitely my favorite.
2y ago
the s.o.s spray literally saved my skin i was breaking out so bad but then i started to use it and it helped so much!! i could not recommend a better product
2y ago
I am always on the lookout for makeup founded by Asian Americans. I have purchased the foundation so many times! It’s great coverage but doesn’t feel heavy on my skin. It also follows the national eczema ingredient list so great for people with sensitive skin. Amy Liu is the founder and her story is inspiring. I listened to her on breaking beauty podcast awhile back and was so impressed by her journey. She also manages to keep her prices reasonable as I think beauty should be affordable and accessible.
2y ago
I bought the Lip Jelly Gloss in shade Chill. I really like the packaging of the product simple and clear. The shade of the gloss on the lips are clear, I love putting it on top of my lipsticks for that extra gloss although it has a very sticky formula which I am not a fan of. I accidently dropped it on my shirt and the stain couldn't get out due to the sticky formula that the gloss has. The smell of the product reminds me of tropical vibes not chill vibes. The price is fair for the actual product. I recommend this for people who are looking for a nice clear gloss to put on top of a lipstick but this cannot be used as a normal daily gloss.
2y ago
I love their packaging so much, it really stands out on the shelves. Someone always asks what brand it is when i whip out their products. I absolutely swear by their make waves mascara, it is the best mascara i have ever tried. I tell everyone about it whenever I can.
2y ago
I have tried both the mascara and lip gloss. The lipgloss is comfortable and non sticky. The mascara is good at defining and curling and lifting the lashes.
2y ago
Love, love, love this brand, from the all-in-one lip and eye pencil to the BeachPlease cream blush... all very gentle but pigmented formulas. Amazing for sensitive skin!!!
2y ago
The lipglosses are good but don't last long - need to reapply every half hour or so. The consistency is slick and its not too sticky, and the colors are even and sheer. The big tubes start looking old and unattractive quickly, but the mini versions are cute. Not great for moisturizing, but if you want a simply swish of color now and then its decent. Price point is a little high for the product - its more drug store quality. If it was drug store pricing, I'd rate it 4 stars.
2y ago
I love tower 28 products! I have very sensitive skin and a ton of allergies to different ingredients and none of their products have caused a dermatitis flare up for me.
2y ago
I love the SOS spray right after the gym or anytime I need a refresh.
2y ago
I love their jelly lip gloss! I got it in pistachio and it is such a versatile color and it's a fun texture on my lips. Very slick and liquidy, but it makes my lips very glossy. It doesn't get sticky like other glosses.
2y ago
I am so obsessed with the SOS spray. It's 10/10 helpful for my aging millennial "where tf did this come from?" acne, but the real cherry on top is when I started using it on the annoying/embarrassing eczema I get on my legs during dry/cold seasons. So soothing, fr (and I've tried everything bc had eczema in varying severity since I was a kid).
2y ago
I’ve seen everyone on social media rave about the SOS facial spray so I caved in and bought the travel size during the Sephora Sale. I use the spray throughout the day or when I remember, especially after the gym. I have not had any new breakouts and my skin looks refreshed and less irritated after spraying. I’m glad I bought this product and I’ll have to purchase the full size when I’m finished.
2y ago
Amazing results as I have sensitive skin.
2y ago
Isn't sticky, one of favorite and go to lip glosses, there is many colors to choose from.
2y ago
Love this brand so much!