Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Soothing, eczema-friendly skincare
  • Lightweight, comfortable textures
  • Glossy, non-sticky lip finishes
  • Blendable, natural-looking pigments
  • Glittery, synthetic-looking bronzer
  • Inconsistent mascara performance
  • Cream blush longevity issues
  • Warm-leaning, oxidizing tints

Tower 28 Beauty earns strong reviews for sensitive-skin-friendly formulas that genuinely calm redness and acne—especially the SOS Daily Rescue Facial Spray and Barrier Recovery Cream—while everyday makeup standouts like ShineOn Lip Jelly, BeachPlease cream blush, SunnyDays SPF 30 Tinted Sunscreen, and MakeWaves Mascara deliver easy, dewy looks. Reviews also flag weaknesses: some lip gloss scents, Bronzino’s visible glitter, cream blush longevity and sticky texture for some, mascara clumping over time, tinted SPF oxidizing or running warm, packaging breakage, and SOS spray value concerns versus cheaper hypochlorous dupes.

AI summary based on Thingtesting reviews

431 reviews and posts

  • This moisturizer is a lifesaver for sensitive skin! It’s incredibly soothing and hydrating without feeling heavy or greasy. The texture is lightweight but still provides deep moisture, leaving my skin feeling soft and calm throughout the day. I love that it’s fragrance-free and packed with skin-loving ingredients that help strengthen my skin barrier. Works great under makeup and doesn’t cause any irritation. Definitely a new staple in my skincare routine!

  • This lip treatment is amazing! It feels super smooth and not sticky at all. My lips get really dry in the winter, but this makes them so soft and hydrated. I also love that it doesn’t have a weird taste or smell. It’s lightweight but still lasts a long time, so I don’t have to keep reapplying. I’ve tried a lot of lip balms, and this one is definitely my favorite.

  • the s.o.s spray literally saved my skin i was breaking out so bad but then i started to use it and it helped so much!! i could not recommend a better product

  • I am always on the lookout for makeup founded by Asian Americans. I have purchased the foundation so many times! It’s great coverage but doesn’t feel heavy on my skin. It also follows the national eczema ingredient list so great for people with sensitive skin. Amy Liu is the founder and her story is inspiring. I listened to her on breaking beauty podcast awhile back and was so impressed by her journey. She also manages to keep her prices reasonable as I think beauty should be affordable and accessible.

  • I bought the Lip Jelly Gloss in shade Chill. I really like the packaging of the product simple and clear. The shade of the gloss on the lips are clear, I love putting it on top of my lipsticks for that extra gloss although it has a very sticky formula which I am not a fan of. I accidently dropped it on my shirt and the stain couldn't get out due to the sticky formula that the gloss has. The smell of the product reminds me of tropical vibes not chill vibes. The price is fair for the actual product. I recommend this for people who are looking for a nice clear gloss to put on top of a lipstick but this cannot be used as a normal daily gloss.

  • I love their packaging so much, it really stands out on the shelves. Someone always asks what brand it is when i whip out their products. I absolutely swear by their make waves mascara, it is the best mascara i have ever tried. I tell everyone about it whenever I can.

  • I have tried both the mascara and lip gloss. The lipgloss is comfortable and non sticky. The mascara is good at defining and curling and lifting the lashes.

  • Love, love, love this brand, from the all-in-one lip and eye pencil to the BeachPlease cream blush... all very gentle but pigmented formulas. Amazing for sensitive skin!!!

  • The lipglosses are good but don't last long - need to reapply every half hour or so. The consistency is slick and its not too sticky, and the colors are even and sheer. The big tubes start looking old and unattractive quickly, but the mini versions are cute. Not great for moisturizing, but if you want a simply swish of color now and then its decent. Price point is a little high for the product - its more drug store quality. If it was drug store pricing, I'd rate it 4 stars.

  • I love tower 28 products! I have very sensitive skin and a ton of allergies to different ingredients and none of their products have caused a dermatitis flare up for me.

  • I love the SOS spray right after the gym or anytime I need a refresh.

    Received a free product from Tower 28 Beauty
  • I love their jelly lip gloss! I got it in pistachio and it is such a versatile color and it's a fun texture on my lips. Very slick and liquidy, but it makes my lips very glossy. It doesn't get sticky like other glosses.

  • I am so obsessed with the SOS spray. It's 10/10 helpful for my aging millennial "where tf did this come from?" acne, but the real cherry on top is when I started using it on the annoying/embarrassing eczema I get on my legs during dry/cold seasons. So soothing, fr (and I've tried everything bc had eczema in varying severity since I was a kid).

  • I’ve seen everyone on social media rave about the SOS facial spray so I caved in and bought the travel size during the Sephora Sale. I use the spray throughout the day or when I remember, especially after the gym. I have not had any new breakouts and my skin looks refreshed and less irritated after spraying. I’m glad I bought this product and I’ll have to purchase the full size when I’m finished.

  • Amazing results as I have sensitive skin.

    Bought it myself
  • Isn't sticky, one of favorite and go to lip glosses, there is many colors to choose from.

    Influencer for Tower 28 Beauty
  • Love this brand so much!

  • I am pale and struggle to find lip gloss that doesn't wash me out. I ordered this in color "sesame" and I couldn't be happier with the product! It complements any look, day or night. Stays on well, has a good longevity to it. I would say 4-5 hours.

  • I've hated every product I've tried. Only tried them because I used to get a Jamie Makeup Monthly makeup/skincare bag from her and she put them in a few times. The blush was gooey and sticky. The face spray got in your eyes no matter what and made me sneeze. The foundation was itchy and a really bad color.

    Influencer for Tower 28 Beauty
  • Tower 28 is such a staple in my makeup collection! I love that it's a female-lead, AAPI owned brand and the products work so well on my sensitive, dry skin. Most of their products are priced very well compared to similar brands and they truly, truly deliver. I will never not rave about their lip gloss– it's such a comfortable + pretty formulation with no sticky or patchy feeling.