Natural versions of products you use everyday, like toothpaste and deodorant.
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I love the approach to a clean deodorant however, this wasn't effective for me, and I smelled of BO after a few hours of wearing it.
Making the scents a bit stronger or more lasting without compromising it being a clean product.
Simply doesn't work for me, I still sweat and smell B.O by the end of the day!
I've used their stick deodorant in lemongrass. It smells lovely, lasts a long time. I'm not sure it's any better than a regular brand live Dove for example, but it did smell nice. Tom's of Maine also sell fluoride free toothpaste which I accidentally purchased once. The toothpaste had a nice flavor, but without fluoride is useless at protecting against cavities and tooth decay.
Sometimes the deoderant leaves a slightly greasy feeling under your arms, but I found just using a little less helps avoid this.