I bought a variety pack as a part of a #thingstestingdrop for a steep discount. The bars themselves are snack bars not meal bars (100 cals/bar) so they are great for a mid-morning or mid-afternoon pick-me-up and I had a few in my bag during a flight and found them to be the perfect plane snack.
The texture is akin to a Cliff bar but with more natural/realistic tasting flavors which I liked.
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I'm sure the ingredients warrant the price, but $30 for 12 mini, 100 calorie bars means I would absolutely never buy these full price.
I have a high tolerance for...everything, so I cannot speak to the efficacy of the various "moods" -- but sure, I love the idea of ingesting anything that may help me be more (immune/calm/focused whatever)