4
60% of reviewers would recommend to a friend
Roz
4.0 • 36 Reviews
•

4
60% of reviewers would recommend to a friend
Roz earns strong reviews for lightweight, great-smelling formulas that enhance softness, tame frizz, and deliver lasting, non-crunchy volume—particularly the Milk Hair Serum, Root Lift, and Air Thickening Spray—while some users find the Foundation Shampoo/Conditioner under-cleaning on dense or oily hair and the salt scrub overly drying and hard to rinse. Reviews also note standout scent and elegant packaging but mixed performance on the mask and occasional greasiness or heaviness depending on hair type.
AI summary based on Thingtesting reviews
This has become a part of my daily post-shower routine. I add just a little to my hair and maybe a little more after it dries (the back of my head gets frizzy in the humidity) and it works wonders. It's gentle, and really makes my hair feel and look great.

Verified purchase
LOVE the smell, and it really does work for me so far. A little goes a long way, but overall my hair has been smoother, softer, and less frizzy — even in the humid new england summer heat. As a pregnant toddler mom, I air-dry my hair every day and don't do a ton else, and this makes it easy to look half-decent. I'd buy it again.

Verified purchase
The Rare “Clean” Haircare That Actually Performs I kept hearing Penn Smith talk about ROZ Haircare and finally tried it, and the praise suddenly made complete sense. This has very quickly become my favorite shampoo and conditioner duo. My hair has been in that frustrating phase where it’s dry on the ends, somehow oily at the roots, and generally behaving like it has its own emotional support system. ROZ somehow made it all feel calmer. The shampoo cleans my hair without giving that stripped squeaky feeling, and the conditioner makes my hair feel soft and genuinely healthy without coating it or weighing it down. My hair looks smoother, shinier, and much more expensive in that quiet way where people just assume you had a really good blowout. What also surprised me is that the formulas feel cleaner without sacrificing performance the way some clean haircare does. A lot of cleaner shampoos leave my hair either flat, tangled, or strangely fluffy. ROZ somehow manages to make my hair look better instead of just making me feel virtuous. The scent is also very chic. Fresh, subtle, and expensive-smelling without announcing itself three rooms ahead of you. Fully at the point where I’m recommending it to people unprompted.

Verified purchase
Roz Milk Hair Serum feels lightweight yet nourishing, leaving my hair soft without weighing it down. The formula gives a subtle shine and helps tame frizz, and I notice less breakage with continual use. I like the scent, too! It is mild and pleasant, not overpowering.

Verified purchase
The smell is truly the best part. It does a good job of gently hydrating my thin hair without weighing it down. It's almost like a light hydrator that tames fly aways and frizz without doing a whole lot else, which is what I wanted. Pretty expensive for a hair product but you do get quite a lot of it and only need 1 pump for my shorter above the shoulder hair. I use it straight out of the shower and wrap my hair in the Roz hair towel to really soak in the moisture from the shower and have the milk penetrate my ends.

Verified purchase
I like this serum. I have fine, thin hair and it doesn't weigh it down and it makes it smooth and manageable, while helping with dry ends and flyaways. It has a very light fragrance that I enjoy, even though I'm sensitive to fragrance.

Verified purchase
I heard about Roz from my hairstylist and loved how my hair looked and SMELLED after she used a bunch of Roz products on me. I love the hair milk, it's so lovely and not heavy, so I bought the travel sized hair oil (I can never get through a full size one any way) and the air thickening spray because I need something for oomph without the crustiness! The hair towel was a bonkers splurge that I do not regret! I've been using the same Aquis hair towel for ages and it was time for something new. By no means is this a must-have, but it is such a nice nice-to-have. Right now I'm upgrading all my regular things to being little luxuries that make me happy because I use them so frequently and this hair towel is just that...a little luxury! Love the brand, very streamlined, lovely branding, smells great. Docked one star because I don't go in for the "clean" grift

Verified purchase
13d ago
The RŌZ Milk Hair Serum is a lightweight styler that makes my hair feel smoother, softer, and more controlled without weighing it down. I mainly use it on damp hair after washing, and it helps reduce frizz while giving my waves a bit more definition without flattening them, but you can also use it on dry hair! The scent is gorgeous and very consistent with the rest of the line. It has that fresh, botanical, California salon vibe that lingers lightly in the hair without being overpowering. I really love that it makes my hair smell as good as it feels. Packaging is also a win. The glass bottle feels really elevated and looks beautiful on my bathroom shelf, especially compared to typical plastic styling products. It definitely adds to the whole “treat yourself” experience. Overall, it’s an easy product to reach for. Simple, effective, and makes my hair feel healthy and polished without any heaviness.

Verified purchase
13d ago
The RŌZ Foundation Conditioner, oh girl! This felt rich and creamy in the shower, but somehow didn’t weigh my hair down at all. I can easily work it through my lengths and it instantly helps with detangling, which makes the whole wash routine feel a lot smoother and faster. I have wavy hair that can get dry at the ends but still gets a bit oily at the roots, and this conditioner hits a really nice balance. My hair feels soft and hydrated after rinsing, but not coated or heavy. I also like that I can basically run my fingers through it in the shower and don’t feel like I need a ton of extra product or effort after (like literally barely have to brush it after and my hair is pretty long). Overall, a beautifully solid conditioner with a great smell. It makes my hair feel healthy, soft, and easy to manage, and it pairs really well with the shampoo.

Verified purchase
13d ago
The RŌZ Foundation Shampoo is one of those rare shampoos that actually feels like it cleans well but doesn’t leave your hair feeling stripped. It gives a really solid salon level cleanse with a nice rich lather, but my hair still feels soft and hydrated after rinsing. I usually double wash and this one works really well for that second wash where everything suddenly feels super clean. I have wavy hair that can get dry on the ends but also get oily at the roots, and this shampoo works beautifully for both. My scalp feels clean without that tight, squeaky feeling, and my lengths don’t feel rough or tangled after. It also seems to help my waves look more defined when I air dry, which I didn’t fully expect from a shampoo! The scent is a big part of the experience for me. It smells like a really elevated, fresh botanical blend, like I feel like a pseudo Californian (lol). It’s noticeable in the shower and I can still catch hints of it after my hair dries, which I looooove! Overall, really loved this shampoo and excited to try more from the line.

Verified purchase
23d ago
The styling oil works well, but does not seem to really absorb well. It definitely gives my hair sunshine and tames frizz, so I do like it but not so much for the repairing part! It also smells very good!

I was really excited about this product as it has AHA and BHA which are two of my favorite ingredients. Unfortunately, I ran into a few problems with the product starting with the consistency. It's like thick icing and it makes it really hard to scoop out product without it falling onto the floor or taking too much. My biggest complaints have to do with how it doesn't fully rinse out unless you SCRUB at it. When I went to take my hair towel off after my shower I found globs of salt scrub in and around my ears. Also, this product is EXTREMELY drying on the scalp and on the strands. I had to double condition and even then it felt completely stripped. The presentation of the product in the container also was odd. It seemed like the salt was just sprinked on top as an afterthought and sounded like a salt shaker when you shook it.

6mo ago
This is my favorite conditioner. My hair has gotten so strong thanks to the peptides. It’s a bit of an investment but worth every dime. I don’t want to ever be without this conditioner. Truly the best for my curly hair .

12d ago
Really enjoying this shampoo. It cleans my hair well without stripping it, leaves it feeling fresh and soft, and smells absolutely wonderful.

Verified purchase
12d ago
This conditioner leaves my hair soft, hydrated, and easy to detangle without feeling heavy. The scent is beautiful, and it works especially well for my fine hair.

Verified purchase
12d ago
The Hair Milk serum is my favorite Roz product. It makes my hair feel incredibly soft and smooth without weighing it down, which is a huge win for my fine hair. It also smells amazing and leaves my hair looking healthy.

Verified purchase
I've used the Foundation Shampoo and Conditioner before and liked the results so I decided to purchase the Santa Lucia Styling Oil to add onto my routine. I was interested in this product because I wanted something with heat protection since I blow dry and straighten my hair every day. The Santa Lucia Styling Oil protects hair up to 450°F. Like other Roz products, the signature scent is amazing, like green fruits and flowers. I like how this can be used on both dry and wet hair, without weighing down my strands while still adding shine and frizz control. I've used other styling oils in the past from Morrocanoil, Ouai, Olaplex, and I liked them each for a bit, but eventually felt like they were ineffective or too heavy for my hair to use every day. So far, Santa Lucia seems like a winner in scent, shine and lightweight feel!

Verified purchase
This is my fave Roz product! I'm pretty low maintenance when it comes to product in my hair, but this one makes a difference in how smooth and silky it feels. I use one pump to work into my hair before drying, and it just makes my hair look and feel better. Bonus: smells gorgeous.
Verified purchase
This is a super lightweight conditioner - perfect if you have fine hair. I like that it's silicone-free and doesn't weigh my hair down. My hair is on the drier side though, so I can't use this everyday (need a deeper conditioner probably every other day). But my hair feels soft and sleek after it dries! As a plus, their packaging is eco, which I appreciate.
Verified purchase
This shampoo is lightly fragranced and smells delicious (to me)! It lathers beautifully and is a good daily shampoo. My hair feels clean after using, but I also don't use a ton of product in my hair. If you need a deeper clean, this one might not be for you -- but I'm really enjoying it for everyday use.
Verified purchase