Roz reviews and discussion

4

60% of reviewers would recommend to a friend

Reviews mention

  • Lightweight formulas tame frizz
  • Chic botanical signature scent
  • Refillable, elevated packaging design
  • Softening, smoothing hair performance
  • Inconsistent, shallow scalp cleanse
  • Occasional residue and buildup
  • Overly light hydration for dryness
  • Fussy pump and container ergonomics

Roz earns strong reviews for lightweight, great-smelling formulas that smooth, soften, and reduce frizz—especially the Milk Hair Serum, Foundation Shampoo and Conditioner, and Santa Lucia Styling Oil—while sleek, refillable packaging adds appeal; however, reviews also note inconsistent cleansing for very oily or dense hair, some products feeling too light or not transformative, occasional buildup or hard-to-rinse textures, and ergonomics like pumps and scrub consistency frustrating use.

AI summary based on Thingtesting reviews

42 reviews and posts

  • This has become a part of my daily post-shower routine. I add just a little to my hair and maybe a little more after it dries (the back of my head gets frizzy in the humidity) and it works wonders. It's gentle, and really makes my hair feel and look great.

    Received a free product from Roz

    Verified purchase

  • LOVE the smell, and it really does work for me so far. A little goes a long way, but overall my hair has been smoother, softer, and less frizzy — even in the humid new england summer heat. As a pregnant toddler mom, I air-dry my hair every day and don't do a ton else, and this makes it easy to look half-decent. I'd buy it again.

    Received a free product from Roz

    Verified purchase

  • The Rare “Clean” Haircare That Actually Performs I kept hearing Penn Smith talk about ROZ Haircare and finally tried it, and the praise suddenly made complete sense. This has very quickly become my favorite shampoo and conditioner duo. My hair has been in that frustrating phase where it’s dry on the ends, somehow oily at the roots, and generally behaving like it has its own emotional support system. ROZ somehow made it all feel calmer. The shampoo cleans my hair without giving that stripped squeaky feeling, and the conditioner makes my hair feel soft and genuinely healthy without coating it or weighing it down. My hair looks smoother, shinier, and much more expensive in that quiet way where people just assume you had a really good blowout. What also surprised me is that the formulas feel cleaner without sacrificing performance the way some clean haircare does. A lot of cleaner shampoos leave my hair either flat, tangled, or strangely fluffy. ROZ somehow manages to make my hair look better instead of just making me feel virtuous. The scent is also very chic. Fresh, subtle, and expensive-smelling without announcing itself three rooms ahead of you. Fully at the point where I’m recommending it to people unprompted.

    Verified purchase

  • This oil was incredible for my curls! I added a little to damp hair and let them air dry, it helped with frizz and forming clumps, it was fantastic. I love the way that it smells - a lot of hair products seem to bee sweet or citrus and I love the green/sandalwood scent of this whole line. I also love adding this to my dry hair to add shine and control frizz. The bottle looks great and feels substantial, which is always appreciated in products on the higher end.

    Verified purchase

  • I wanted to like this oil for a hair and scalp treatment, but it didn’t feel like it did anything different than any other oil. I did not wash out well, I double shampooed as usual and still feel a build up around my roots. There’s also an airless pump which means you can’t apply directly to your scalp from a dropper. I’ll use it up, but will avoid my roots and will not be repurchasing. It smells fantastic, as do all products from Roz

    Verified purchase

  • Roz Milk Hair Serum feels lightweight yet nourishing, leaving my hair soft without weighing it down. The formula gives a subtle shine and helps tame frizz, and I notice less breakage with continual use. I like the scent, too! It is mild and pleasant, not overpowering.

    Verified purchase

  • I always worry about cream like this leaving my hair sticky or oily. This doesn’t do that! I have been using it for slick back looks and an extra hydration/shine boost. Plus the packaging looks nice in my bathroom! I haven’t tried many other products so I don’t have much comparison, but would definitely recommend this if you’ve tried other roz products and like them

    Verified purchase

  • I tried Roz’s shampoo and conditioner and absolutely love it. I have medium hair that gets oily very easily, and this shampoo cleans my hair without leaving it feeling heavy. My hair feeling lightweight and hydrated, and I’m able to not wash my hair for 3 days. Even my husband started using it and commented on how amazing it is for his hair! The smell is really nice too. I also like how it comes in refill packs rather than having to replace both bottles. Excited to explore more of their products. I’ve recently used their styling cream which leaves my hair feeling smooth and not sticky or crunchy. I’m also testing some of the air drying products.

    Verified purchase

  • The smell is truly the best part. It does a good job of gently hydrating my thin hair without weighing it down. It's almost like a light hydrator that tames fly aways and frizz without doing a whole lot else, which is what I wanted. Pretty expensive for a hair product but you do get quite a lot of it and only need 1 pump for my shorter above the shoulder hair. I use it straight out of the shower and wrap my hair in the Roz hair towel to really soak in the moisture from the shower and have the milk penetrate my ends.

    Verified purchase

  • I like this serum. I have fine, thin hair and it doesn't weigh it down and it makes it smooth and manageable, while helping with dry ends and flyaways. It has a very light fragrance that I enjoy, even though I'm sensitive to fragrance.

    Verified purchase

  • I was really excited about this product as it has AHA and BHA which are two of my favorite ingredients. Unfortunately, I ran into a few problems with the product starting with the consistency. It's like thick icing and it makes it really hard to scoop out product without it falling onto the floor or taking too much. My biggest complaints have to do with how it doesn't fully rinse out unless you SCRUB at it. When I went to take my hair towel off after my shower I found globs of salt scrub in and around my ears. Also, this product is EXTREMELY drying on the scalp and on the strands. I had to double condition and even then it felt completely stripped. The presentation of the product in the container also was odd. It seemed like the salt was just sprinked on top as an afterthought and sounded like a salt shaker when you shook it.

    Received a free product from Roz
  • I heard about Roz from my hairstylist and loved how my hair looked and SMELLED after she used a bunch of Roz products on me. I love the hair milk, it's so lovely and not heavy, so I bought the travel sized hair oil (I can never get through a full size one any way) and the air thickening spray because I need something for oomph without the crustiness! The hair towel was a bonkers splurge that I do not regret! I've been using the same Aquis hair towel for ages and it was time for something new. By no means is this a must-have, but it is such a nice nice-to-have. Right now I'm upgrading all my regular things to being little luxuries that make me happy because I use them so frequently and this hair towel is just that...a little luxury! Love the brand, very streamlined, lovely branding, smells great. Docked one star because I don't go in for the "clean" grift

    Verified purchase

  • The RŌZ Milk Hair Serum is a lightweight styler that makes my hair feel smoother, softer, and more controlled without weighing it down. I mainly use it on damp hair after washing, and it helps reduce frizz while giving my waves a bit more definition without flattening them, but you can also use it on dry hair! The scent is gorgeous and very consistent with the rest of the line. It has that fresh, botanical, California salon vibe that lingers lightly in the hair without being overpowering. I really love that it makes my hair smell as good as it feels. Packaging is also a win. The glass bottle feels really elevated and looks beautiful on my bathroom shelf, especially compared to typical plastic styling products. It definitely adds to the whole “treat yourself” experience. Overall, it’s an easy product to reach for. Simple, effective, and makes my hair feel healthy and polished without any heaviness.

    Verified purchase

  • The RŌZ Foundation Conditioner, oh girl! This felt rich and creamy in the shower, but somehow didn’t weigh my hair down at all. I can easily work it through my lengths and it instantly helps with detangling, which makes the whole wash routine feel a lot smoother and faster. I have wavy hair that can get dry at the ends but still gets a bit oily at the roots, and this conditioner hits a really nice balance. My hair feels soft and hydrated after rinsing, but not coated or heavy. I also like that I can basically run my fingers through it in the shower and don’t feel like I need a ton of extra product or effort after (like literally barely have to brush it after and my hair is pretty long). Overall, a beautifully solid conditioner with a great smell. It makes my hair feel healthy, soft, and easy to manage, and it pairs really well with the shampoo.

    Verified purchase

  • The RŌZ Foundation Shampoo is one of those rare shampoos that actually feels like it cleans well but doesn’t leave your hair feeling stripped. It gives a really solid salon level cleanse with a nice rich lather, but my hair still feels soft and hydrated after rinsing. I usually double wash and this one works really well for that second wash where everything suddenly feels super clean. I have wavy hair that can get dry on the ends but also get oily at the roots, and this shampoo works beautifully for both. My scalp feels clean without that tight, squeaky feeling, and my lengths don’t feel rough or tangled after. It also seems to help my waves look more defined when I air dry, which I didn’t fully expect from a shampoo! The scent is a big part of the experience for me. It smells like a really elevated, fresh botanical blend, like I feel like a pseudo Californian (lol). It’s noticeable in the shower and I can still catch hints of it after my hair dries, which I looooove! Overall, really loved this shampoo and excited to try more from the line.

    Verified purchase

  • The styling oil works well, but does not seem to really absorb well. It definitely gives my hair sunshine and tames frizz, so I do like it but not so much for the repairing part! It also smells very good!

  • Really enjoying this shampoo. It cleans my hair well without stripping it, leaves it feeling fresh and soft, and smells absolutely wonderful.

    Verified purchase

  • This conditioner leaves my hair soft, hydrated, and easy to detangle without feeling heavy. The scent is beautiful, and it works especially well for my fine hair.

    Verified purchase

  • The Hair Milk serum is my favorite Roz product. It makes my hair feel incredibly soft and smooth without weighing it down, which is a huge win for my fine hair. It also smells amazing and leaves my hair looking healthy.

    Verified purchase

  • I have been wanting to try the Rōz products for soooo long, and I'm very glad I did! The presentation of the Mini Essentials Kit and the actual product bottles themselves are gorgeous. They all have a lovely scent that is significant, but not overpowering. I've been loving the way my hair smells after using these products. The Foundation Shampoo and Conditioner have been great. For the shampoo, you definitely have to follow the wash, rinse and repeat wash to get a good lather, but I didn't feel like I was using a ton of product to get those results. The conditioner feels nice and seems to spread through the hair easily. I will say that I felt I had to use a couple of extra pumps of the conditioner to feel like I've thoroughly coated my strands. My hair for sure feels fresh and light after using these two products. The Milk Hair Serum is light in a good way, to where it doesn't feel like it's weighing my hair down. I put it on to air dry and it seemed to help bring out my wave pattern a bit more. It did help with frizz but not as much as I had hope. I tried applying it on dry hair to help with frizz as well, and found the frizz returned after it dried. That being said, it definitely felt less frizzy than it does without the serum and I would keep it in my usual routine/rotation moving forward. (See image with the gray shirt for results after shampoo, conditioner and the hair serum applied while hair was wet and air dried.) I've really enjoyed the Santa Lucia Styling Oil as well. A little goes a long way - I only needed a few drops to coat my hair. I put it on damp hair and found that after air drying, my hair felt VERY soft, especially at the bleached ends! It doesn't feel like it weighed my hair down, but also seemed like it didn't bring out my wave pattern as much as the serum did. (See image with the white shirt for results after shampoo, conditioner and the styling oil applied while hair was wet and air dried.) Overall, I would recommend this brand to others who are interested in trying it. I think the Mini Essentials Kit is a great way to check it out without having to commit to the full-size products. There is enough product in the "mini" shampoo and conditioner bottles to get to try them for at least a few days, and I expect the hair serum and styling oil will last me even longer. The shampoo and conditioner come in metal bottles and have refill pouches available, which I appreciate. They are a little pricier than I would typically pay for shampoo and conditioner, but they do feel high-quality. I appreciate that they offer a 20% off if you subscribe to order refills, but then you have to manage that frequency! (For reference, my hair is a medium thickness with a wavy pattern, and my hair has been lightened to blonde from a natural brunette for the past ~10 years or so. I would consider my hair relatively healthy, with regular trims and only coloring - done by a professional - 3 times a year at most. I wash my hair almost every day.)

    Verified purchase