Rare Beauty reviews and discussion

4.7

95% of reviewers would recommend to a friend

Reviews mention

  • Highly pigmented blush formula
  • Lightweight, breathable foundation
  • Creamy, blendable bronzer stick
  • Accessible, ergonomic packaging
  • Overly intense blush application
  • Occasional shade undertone mismatch
  • Leaking or fragile packaging
  • Fragrance lacks lasting power

Rare Beauty wins strong reviews for high‑performing, highly pigmented staples—especially the Soft Pinch Liquid Blush, bronzer sticks, highlighters, and a lightweight, breathable foundation that blends easily and flatters many tones—so yes, the brand works. Reviewers praise long wear, blendability, accessible packaging, and inclusive shades, while noting drawbacks like overly intense blush that’s tricky for beginners, occasional fading or clumping, shade undertone mismatches for very fair or cool skin, and some leaking or fragile packaging and short‑lived fragrances.

AI summary based on Thingtesting reviews

351 reviews and posts

  • I was really surprised by this mascara! It gives me great volume, definition (without the clumps or flakes!) and curl. I have a hard time finding a mascara that checks all those boxes. It is a little more difficult to remove (you will need a really good eye makeup remover). This is one of my favorites that I constantly reach for now! You won’t be able to remove with your typical double cleanse or a makeup remover wipe. It’s a very reasonable price, too!

  • From rare beauty, the products I have are great. With the blush, you only need a little bit because it has a lot of pigment, that the bottle will expire before you use the whole bottle, unless your a strong blush lover. I have the lip pencil I got on sale with a Sephora card, and it’s creamy, but didn’t break on my like the other brand I have because it was too soft.

  • i wouldn't repurchase the blush. there's a lot of tiktok hype on these blushes, but i didn't like the applicator and the packaging itself has exploded twice. however, i might be biased because the color washes me out which is a personal preference. love the brand mission though <3

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    packaging and application

  • Rare most certainly is a gem! I am so happy I found this makeup line by Selena Gomez. The Soft Pinch liquid blush is my current favorite and lasts forever. Love the mission and beauty values the line empowers.

  • So far I have only tried the liquid blush, but I love it. I now own it in the shades Happy & Bliss. I personally prefer the shade Bliss for a more day to day look, but both blend so nicely at different times of year, and for different looks. I also sometimes use them as a lip color when I want a natural look. They are extremely pigmented so a little goes a very long way. But as someone with acne prone skin, I have not had any issues and personally find them worth the money.

  • The hype is real! Beautifully packaged and designed products. I haven’t tried it all because it is SO tough to get my hands on it, Sephoras are constantly out of stock because people love this brand, ugh! I’ve tried a few of the Soft Pinch Liquid blushes and as we know, a little goes a long way. They’re easy to use and will last an eternity. I’ve also tried the mascara which is solid for my sparse Asian lashes! I wish it was a little thinner to be buildable but it adds good length and gives a feathery effect.

  • Rare Beauty’s Soft Pinch Liquid Blush and Positive Light Liquid Luminizer are both standouts. They are staples in my make up routine and makes it a lot easier. The blush is super pigmented, one dot goes a long way, but it blends beautifully and stays put all day. It gives such a natural flush once you figure out the right amount. The highlighter is just as good. It’s not glittery, just glowy in the best way. It melts into the skin and gives you that dewy, lit-from-within look. Together, they make your skin look healthy and radiant without feeling heavy. Definitely worth the hype.

  • Basically can’t go wrong with this brand. Something that really sets them apart is their shade range. But also you can shop any look you want is this range. They’ve got the best everyday colors but also gorgeous bold ones. And the formulas are stunning.

  • I would trust Selena with my life! I've only purchased the Rare Beauty Soft Pinch Liquid Blush (in encourage) and I'm ready to try out the whole line! The product is $20, which is incredible because of how long the product will last me. I purchased it in March and use it often but it feels like I haven't made a dent yet. There is so much product and because it's so pigmented, I only ever need the smallest amount to get results. I also use it on my lips and eyes for a monochromatic look!

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    I wish the applicator would reflect the level of pigmentation. I have to be incredibly careful about the amount I use because it is really pigmented.

  • My favorite concealer! It blends so well and the shade matches my skin perfectly. The price ins't too bad considering how long the small tube has lasted me. The packaging is really pretty too!

  • Rare Beauty's Lip and Lip Oil Duo is a delightful addition to my makeup collection. The lip color is richly pigmented, providing a bold and long-lasting hue. The accompanying lip oil adds a glossy finish, keeping my lips hydrated throughout the day. The formula is lightweight and comfortable, making it perfect for both casual and dressed-up looks. While the duo excels in color and moisture, a slightly higher price point keeps it from a perfect score. Overall, a great choice for those who appreciate vibrant lips with added nourishment.

  • I have the illuminating primer and the concealer and I have been dying to try the blushes and mascara because I have heard nothing but good things. I have already gotten obsessed with the concealer but she has not been able to get her hands on it because it’s always sold out in her shade!

  • I bought the eyebrow gel and I absolutely love it! I have just repurchased the gel because it so amazing. It doesn't leave a cast on my eyebrows and is sturdy on my brows and lasts for the whole day.

  • I have never had such a wonderful liquid blush in my life. Wonderful consistency, does not leave stains on my face. A small amount of the product is enough to get expected effect. I will definitely buy more of these in th future.

  • All words fall short in capturing my absolute love for this brand! I've tried many of their products, but I think my favorite three right now are the Lip Soufflé Matte Lip Cream in Fearless, the Soft Pinch Liquid Blush in Bliss, and the Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen. Their products are impressively long-lasting and the packaging is so aesthetic! This is definitely an invest that pays off for any makeup enthusiast. Whether you're on the hunt for an everyday essential or something that will wow at a special occasion, I wholeheartedly recommend shopping Rare Beauty for your makeup staples!

  • i have only tried their liquid blush, but they are hydrating AND pigmented, this is coming from a dark skin girl! miss selena put her foot into this brand and it really shows!

  • Rare Beauty Blush... is a MUST!!!! I love my Rare beauty blush in the shade HOPE, it is super flattering and is the perfect shade for my skin color. I like that it last and if used with a good setting spray - it will last forever in your makeup!

  • This rare beauty dewy lipbalm is so good! The color empathy is so beautiful! It goes on smooth moisturizes your lips so well and looks great on any skin type!

  • I have tried only a couple of things but I wouldn’t hesitate to get more stuff. I have mascara which is really thickening and perhaps for me a bit too clumpy, I bought a mini version as I prefer travel mascaras. And I really like the lipgloss/lip product which is very unique. It looks different colour when freshly applied and it changes tone within and moment and darkens on the lips. I have a colour honestly. It also leave some sort of stain behind when it eats off. In the terms of consistency it feels like a cooling gel with ever so slightly minty taste and feel and it transforms into an oil on the lips and eventually stays as faint stain. It doesn’t have very strong staying power but since it’s so unique I like applying it and wearing it. It feels pleasant when on the lips.

  • I initially had very low expectations because in the past when I tried celebrity made brands, they were often fails for me. I purchased the brow pencil that comes with the gel in soft blonde and cool brown. My hair is naturally dark brown but I did get blonde balayage so I wanted something soft. After trying the soft blonde, I realized it’s the perfect shade for me. The pencil itself is actually somewhat dark - I don’t even think it’s a blonde color it’s more of a light brown, the gel setter formula is AMAZING. It is tinted and that one is blonde so it softened the look of my eyebrows. Overall this was the perfect combination for me. If I could I would totally stock up on this shade! And honestly I love the packaging because it’s so beautiful!!

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    The soft blonde pencil part is definitely more of a light brown so I don’t think it might work for those with really light hair. However it was perfect for me because it’s what I needed to match mine.