4.7
95% of reviewers would recommend to a friend
Rare Beauty
4.7 • 361 Reviews
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4.7
95% of reviewers would recommend to a friend
Rare Beauty impresses in reviews for performance: highly pigmented blushes, blendable base products, and inclusive shade ranges deliver natural, long‑lasting results, while sleek, accessible packaging elevates routine. Weaknesses surface around certain formulas and usability—mascara fallout for some, liquid eyeliner drying or fading early, perfumes with short longevity, occasional leaking or bulky components, and the blush’s steep learning curve and potential to fade or cake on some skin types—making product selection key.
AI summary based on Thingtesting reviews
1y ago
I have used and liked their highlighter in the past. It’s smooth, blends well, and feels high quality. The new signature fragrance, though, smells thin, generic, and a little bit too sweet. Doesn't last very long and won't be joining my permanent collection.

Verified purchase
The customer service has disappeared since that viral video but i loved the find comfort line because the smell of the lotion was amazing, like soft dreams and clouds and the spray I’m hoarding I’m on my last one

From rare beauty, the products I have are great. With the blush, you only need a little bit because it has a lot of pigment, that the bottle will expire before you use the whole bottle, unless your a strong blush lover. I have the lip pencil I got on sale with a Sephora card, and it’s creamy, but didn’t break on my like the other brand I have because it was too soft.

i wouldn't repurchase the blush. there's a lot of tiktok hype on these blushes, but i didn't like the applicator and the packaging itself has exploded twice. however, i might be biased because the color washes me out which is a personal preference. love the brand mission though <3
Feedback
packaging and application

Rare most certainly is a gem! I am so happy I found this makeup line by Selena Gomez. The Soft Pinch liquid blush is my current favorite and lasts forever. Love the mission and beauty values the line empowers.

3y ago
So far I have only tried the liquid blush, but I love it. I now own it in the shades Happy & Bliss. I personally prefer the shade Bliss for a more day to day look, but both blend so nicely at different times of year, and for different looks. I also sometimes use them as a lip color when I want a natural look. They are extremely pigmented so a little goes a very long way. But as someone with acne prone skin, I have not had any issues and personally find them worth the money.

The hype is real! Beautifully packaged and designed products. I haven’t tried it all because it is SO tough to get my hands on it, Sephoras are constantly out of stock because people love this brand, ugh! I’ve tried a few of the Soft Pinch Liquid blushes and as we know, a little goes a long way. They’re easy to use and will last an eternity. I’ve also tried the mascara which is solid for my sparse Asian lashes! I wish it was a little thinner to be buildable but it adds good length and gives a feathery effect.

I love the colors and how effective and simple Rare Beauty products are. I love the liquid blush. A little goes a long way. It has nice staying power. I also love the powder compact as it reduces shine.

This review is for the brand's first perfume, Rare Eau de Parfum, which I got to test early through a beauty podcast I listen to. First, I love the bottle. It's unique, pretty, easy to spray and I like that it has a lock. I find the scent soft and intimate, very warm, leaning toward gourmand but with some woodiness on my skin. After a few hours it settles into more of a sandalwood scent on me. I don't find it very long lasting, which is unfortunate, but I do enjoy the scent. It will be more of a fall/winter fragrance, in my opinion, because I find it really cozy. I am interested to try it with Rare Beauty's new layering balms to see how that changes it. (I also love Rare's blushes and the brand overall!)

The Rare Beauty blush is absolutely stunning—pigmented, blendable, and gives that perfect soft-flush look that lasts. The concealer has beautiful coverage and feels nourishing, but it can be too creamy at times, leading to creasing if not set well. The highlighter gives a bold sparkle rather than a dewy glow, so if you’re looking for lit-from-within radiance, it may read more shimmer than sheen. Still, the textures and formulas feel luxe overall.

El blush en crema de Rare Beauty con tono rojizo se derrite en la piel y deja un acabado natural como “segunda piel”. Me encanta lo fácil que se difumina y cómo da ese rubor saludable sin esfuerzo. Ideal para looks diarios o románticos. 🍷❤️

1y ago
Rare Beauty’s Soft Pinch Liquid Blush and Positive Light Liquid Luminizer are both standouts. They are staples in my make up routine and makes it a lot easier. The blush is super pigmented, one dot goes a long way, but it blends beautifully and stays put all day. It gives such a natural flush once you figure out the right amount. The highlighter is just as good. It’s not glittery, just glowy in the best way. It melts into the skin and gives you that dewy, lit-from-within look. Together, they make your skin look healthy and radiant without feeling heavy. Definitely worth the hype.

Basically can’t go wrong with this brand. Something that really sets them apart is their shade range. But also you can shop any look you want is this range. They’ve got the best everyday colors but also gorgeous bold ones. And the formulas are stunning.

I would trust Selena with my life! I've only purchased the Rare Beauty Soft Pinch Liquid Blush (in encourage) and I'm ready to try out the whole line! The product is $20, which is incredible because of how long the product will last me. I purchased it in March and use it often but it feels like I haven't made a dent yet. There is so much product and because it's so pigmented, I only ever need the smallest amount to get results. I also use it on my lips and eyes for a monochromatic look!
Feedback
I wish the applicator would reflect the level of pigmentation. I have to be incredibly careful about the amount I use because it is really pigmented.

2y ago
My favorite concealer! It blends so well and the shade matches my skin perfectly. The price ins't too bad considering how long the small tube has lasted me. The packaging is really pretty too!

Rare Beauty's Lip and Lip Oil Duo is a delightful addition to my makeup collection. The lip color is richly pigmented, providing a bold and long-lasting hue. The accompanying lip oil adds a glossy finish, keeping my lips hydrated throughout the day. The formula is lightweight and comfortable, making it perfect for both casual and dressed-up looks. While the duo excels in color and moisture, a slightly higher price point keeps it from a perfect score. Overall, a great choice for those who appreciate vibrant lips with added nourishment.


I have the illuminating primer and the concealer and I have been dying to try the blushes and mascara because I have heard nothing but good things. I have already gotten obsessed with the concealer but she has not been able to get her hands on it because it’s always sold out in her shade!

I bought the eyebrow gel and I absolutely love it! I have just repurchased the gel because it so amazing. It doesn't leave a cast on my eyebrows and is sturdy on my brows and lasts for the whole day.

I have never had such a wonderful liquid blush in my life. Wonderful consistency, does not leave stains on my face. A small amount of the product is enough to get expected effect. I will definitely buy more of these in th future.

All words fall short in capturing my absolute love for this brand! I've tried many of their products, but I think my favorite three right now are the Lip Soufflé Matte Lip Cream in Fearless, the Soft Pinch Liquid Blush in Bliss, and the Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen. Their products are impressively long-lasting and the packaging is so aesthetic! This is definitely an invest that pays off for any makeup enthusiast. Whether you're on the hunt for an everyday essential or something that will wow at a special occasion, I wholeheartedly recommend shopping Rare Beauty for your makeup staples!
