4.7
95% of reviewers would recommend to a friend
Rare Beauty
4.7 • 351 Reviews
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4.7
95% of reviewers would recommend to a friend
Rare Beauty wins strong reviews for high‑performing, highly pigmented staples—especially the Soft Pinch Liquid Blush, bronzer sticks, highlighters, and a lightweight, breathable foundation that blends easily and flatters many tones—so yes, the brand works. Reviewers praise long wear, blendability, accessible packaging, and inclusive shades, while noting drawbacks like overly intense blush that’s tricky for beginners, occasional fading or clumping, shade undertone mismatches for very fair or cool skin, and some leaking or fragile packaging and short‑lived fragrances.
AI summary based on Thingtesting reviews
I actually think they are one of the best brand, very affordable. I bought their 4 in 1 Mist spray and it can also be use as under layer for perfect glow trust me you will love it and even also as a setting spray

I love Selena Gomez and have bought so many products from Rare Beauty. I love how their mission is focused on mental health. Some of my favorite products are their liquid blushes and liquid eyeliner. I think all the products are also a good price point for Sephora products.

3y ago
it came to me as a gift from my sister, who is a make up lover and told me that I HAD TO HAVE these products. So I started using this brand with his iconic blush and then i fellin love so bad: the texture is really good, the applicator is really comfy and it smooths really well. After a while I bought an another blush, but with a different colour, and the highlighter. The first one is as perfect as the previous one that i bought, althought the latter had something missing: in my opinion it doesn't have the same feelingas the blush,butit does his work pretty well... There must be a coincidence if the iconic product is the blush! All the products are worth the price!


I absolutely love the Rare Beauty blush! As a person of color, it is so hard for me to find a blush that actually shows on my skin. The Rare Beauty blush does just that. I need the smallest amount, and it shows up beautifully on my skin and blends perfectly. I love the stopper applicator because it prevents extra makeup from building up on the stick. The product is aesthetic and easy to open for those with accessibility needs. It is a little higher on the price end than drugstore makeup but it is definitely worth the price.


Ughh hello!! It’s Rare Beauty! Omg! All of their products are amazing and more affordable than most at Sephora. My favorite is of course the liquid blushes and mascara! Blends like a dream, looks stunning on the skin and lasts for awhile. This brand is worth the money and the cause is amazing to have such good products from a brand AND have such an impacting and inspiring meaning is truly powerful and unique.

I’m blown away!! I love every single item I purchased from Rare Beauty. The foundation is super light weight and have been using it for almost two years now. The liquid blush?? OMG!! It melts like butter on my face. What I love the most is that it’s affordable and the quality is amazing!

4y ago
Love love love Rare Beauty. I’ve tried 3 things so far - the stick bronzer, blush and liquid shadow (in the picture). The pigment is unparalleled to any other product I’ve tried. The blush is so pigmented you need so little I think it will last me years. The bronzer is really easy to blend and so smooth going on the skin. The eyeshadow is not powdery but not dewy so it feels super natural.
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I wish the liquid eyeshadow was available in more colours!

2y ago
I just have tried one product from the brand and I have to say that it's AMAZING, I'm talking about their liquid blush in shade Hope. It's perfect for fair pale skin.

3y ago
From subtle peachy tones to bold pinks and mauves, there's a Rare Beauty blush shade for every skin tone. The formula lasts a long time and it’s buildable, but beware: these blushes are HIGHLY pigmented. Use only a dot for each cheek or test it out on your hand before applying it on your face, or you risk looking like a clown. A little goes a long way, and it’s very unlikely you will run out of product in this decade. While I have a light-neutral skin tone, it makes me think they would be great on medium to dark skin tones due to their intense pigmentation. While I haven't tested much else from this brand, I took a point off because I don't think this particular product is beginner-friendly. While other folks think the price point is expensive, I actually think it's affordable given the pretty packaging and longevity of this specific product.

3y ago
I have MANY products from Rare Beauty such as their blushes, highlighter, setting mist, primer, tinted moisturizer, and bronzer. I am such a big fan of Rare, their products are amazing. Selena put her time into this brand because this is one of the celebrity makeup brands that is KILLING it in the makeup industry! The blushes are the BEST, but this highlighter?????? SOOOOO GOOD.

I purchased this Rare Beauty lipstick at Sephora! It’s a beautiful chocolate shade! I love the packaging & also at the bottom you have to push it kind of like a pen to get the top off.I thought that was a nice touch! Also because sometimes in our purses/bags things happen and a lid/top comes off & theres lipstick all in the inside of your bag! I also have a a cashmere lip cream that I could not find in lol but that is nice as well!


3y ago
I usually avoid celebrity makeup brands but this is an exception. I love the melting blush. The nearly nude shade is the perfect everyday bronze/natural color for fair skin.

Particularmente soy muy practica al momento de maquillarme por lo cual siempre busca maquillaje fácil de aplicar. Se me ha hecho facil encontrar mi tono adecuado a mi piel y bellas tonalidades y matices. Ademas tiene un packaging excelente calidad acabado y tacto.
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Mi experiencia ha sido muy buena. A nivel de color y textura excelente lo que tambien puedo asegurar es que es mucho producto una gota puede cubrir mucho.

3y ago
Love everything this brand comes out with. I particularly LOVE one of their newest products, the positive light under eye brightener. I was in the hunt to find an under eye brightener to replace one that I had been loving that was discontinued, and this definitely filled the void for me.
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Love everything from this brand.

Rare beauty is such an amazing company and their make up products are high-quality. My favorite products from this company has to be the contour sticks. First of all a little bit goes a long way and they are very long lasting and sustainable. The formula is really good and it’s very bendable. It doesn’t give off that muddy appearance look. Nor does it give off that patch look. I love how natural of a contour it gives.
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Nothing amazing quality

2y ago
Their liquid blush is my absolute favorite. The packaging is super cute and the shades are beautiful. It’s super pigmented, so a little goes a long way.


3y ago
The price is wort it! The Rare blush is so pigmented that just one dot is enough!
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Everything is perfect! I recommend this brand.

3y ago
out of this world !! this blush will blow your mind it has the most amazing colour and pigment that’s not tooo strong and not to light
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i use this product everyday and would 1000% recommend

3y ago
I have always been a huge Selena Gomez fan, so when the news came out that she came out with a makeup brand I was willing to try it. One day as I was scrolling through TikTok I came across a bunch of reviews on the Rare Beauty Soft Pinch Liquid Blush, and the reviews blew my mind. Shortly after I went to purchase the blush, and got it in the shade Encourage. I've had for almost a year and I haven't had the need to restock on this particular shade, but I knew that the blush was worth my money. It was a perfect consistency of creamy, highly pigmented (a little goes a long way), and it just made me feel more confident about having pink rosy cheeks. I recently bought another one in the shade Happy, so when I say it's worth it, I mean it. All the Rare Beauty products I have will encourage you to purchase more of their products. I have the Soft Pinch Liquid Blush, Kind Words Matte Lip Liner, Kind Words Matte Lipstick, Perfect Strokes Universal Volumizing Mascara, and the Liquid Touch Foundation Brush. All of the brand's products I own have boosted my confidence, helped me appreciate my facial features, and overall made my beauty feel rare.
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I honestly feel like the brand has no flaws. Some helpful info for others is that not only are you purchasing Rare Beauty products, but one percent of the sales are donated to the Rare Impact Fund to help address mental health. Purchasing a product from the brand not only is a plus for you, but also a plus for those battling mental health.

3y ago
Totally obsessed with liquid blush in shade ‘Happy’. This is my first product from Rare Beauty! I use this blush everyday, it’s amazing 😻 So now I wanna try makeup brushes, because the way they look are cute.
