4.7
95% of reviewers would recommend to a friend
Rare Beauty
4.7 • 359 Reviews
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4.7
95% of reviewers would recommend to a friend
Rare Beauty impresses in reviews for performance: highly pigmented blushes, blendable base products, and inclusive shade ranges deliver natural, long‑lasting results, while sleek, accessible packaging elevates routine. Weaknesses surface around certain formulas and usability—mascara fallout for some, liquid eyeliner drying or fading early, perfumes with short longevity, occasional leaking or bulky components, and the blush’s steep learning curve and potential to fade or cake on some skin types—making product selection key.
AI summary based on Thingtesting reviews
I have never had such a wonderful liquid blush in my life. Wonderful consistency, does not leave stains on my face. A small amount of the product is enough to get expected effect. I will definitely buy more of these in th future.

All words fall short in capturing my absolute love for this brand! I've tried many of their products, but I think my favorite three right now are the Lip Soufflé Matte Lip Cream in Fearless, the Soft Pinch Liquid Blush in Bliss, and the Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen. Their products are impressively long-lasting and the packaging is so aesthetic! This is definitely an invest that pays off for any makeup enthusiast. Whether you're on the hunt for an everyday essential or something that will wow at a special occasion, I wholeheartedly recommend shopping Rare Beauty for your makeup staples!

3y ago
i have only tried their liquid blush, but they are hydrating AND pigmented, this is coming from a dark skin girl! miss selena put her foot into this brand and it really shows!

Rare Beauty Blush... is a MUST!!!! I love my Rare beauty blush in the shade HOPE, it is super flattering and is the perfect shade for my skin color. I like that it last and if used with a good setting spray - it will last forever in your makeup!

This rare beauty dewy lipbalm is so good! The color empathy is so beautiful! It goes on smooth moisturizes your lips so well and looks great on any skin type!

I have tried only a couple of things but I wouldn’t hesitate to get more stuff. I have mascara which is really thickening and perhaps for me a bit too clumpy, I bought a mini version as I prefer travel mascaras. And I really like the lipgloss/lip product which is very unique. It looks different colour when freshly applied and it changes tone within and moment and darkens on the lips. I have a colour honestly. It also leave some sort of stain behind when it eats off. In the terms of consistency it feels like a cooling gel with ever so slightly minty taste and feel and it transforms into an oil on the lips and eventually stays as faint stain. It doesn’t have very strong staying power but since it’s so unique I like applying it and wearing it. It feels pleasant when on the lips.

I initially had very low expectations because in the past when I tried celebrity made brands, they were often fails for me. I purchased the brow pencil that comes with the gel in soft blonde and cool brown. My hair is naturally dark brown but I did get blonde balayage so I wanted something soft. After trying the soft blonde, I realized it’s the perfect shade for me. The pencil itself is actually somewhat dark - I don’t even think it’s a blonde color it’s more of a light brown, the gel setter formula is AMAZING. It is tinted and that one is blonde so it softened the look of my eyebrows. Overall this was the perfect combination for me. If I could I would totally stock up on this shade! And honestly I love the packaging because it’s so beautiful!!
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The soft blonde pencil part is definitely more of a light brown so I don’t think it might work for those with really light hair. However it was perfect for me because it’s what I needed to match mine.

I actually think they are one of the best brand, very affordable. I bought their 4 in 1 Mist spray and it can also be use as under layer for perfect glow trust me you will love it and even also as a setting spray

I love Selena Gomez and have bought so many products from Rare Beauty. I love how their mission is focused on mental health. Some of my favorite products are their liquid blushes and liquid eyeliner. I think all the products are also a good price point for Sephora products.

3y ago
it came to me as a gift from my sister, who is a make up lover and told me that I HAD TO HAVE these products. So I started using this brand with his iconic blush and then i fellin love so bad: the texture is really good, the applicator is really comfy and it smooths really well. After a while I bought an another blush, but with a different colour, and the highlighter. The first one is as perfect as the previous one that i bought, althought the latter had something missing: in my opinion it doesn't have the same feelingas the blush,butit does his work pretty well... There must be a coincidence if the iconic product is the blush! All the products are worth the price!


I absolutely love the Rare Beauty blush! As a person of color, it is so hard for me to find a blush that actually shows on my skin. The Rare Beauty blush does just that. I need the smallest amount, and it shows up beautifully on my skin and blends perfectly. I love the stopper applicator because it prevents extra makeup from building up on the stick. The product is aesthetic and easy to open for those with accessibility needs. It is a little higher on the price end than drugstore makeup but it is definitely worth the price.


Ughh hello!! It’s Rare Beauty! Omg! All of their products are amazing and more affordable than most at Sephora. My favorite is of course the liquid blushes and mascara! Blends like a dream, looks stunning on the skin and lasts for awhile. This brand is worth the money and the cause is amazing to have such good products from a brand AND have such an impacting and inspiring meaning is truly powerful and unique.

I’m blown away!! I love every single item I purchased from Rare Beauty. The foundation is super light weight and have been using it for almost two years now. The liquid blush?? OMG!! It melts like butter on my face. What I love the most is that it’s affordable and the quality is amazing!

4y ago
Love love love Rare Beauty. I’ve tried 3 things so far - the stick bronzer, blush and liquid shadow (in the picture). The pigment is unparalleled to any other product I’ve tried. The blush is so pigmented you need so little I think it will last me years. The bronzer is really easy to blend and so smooth going on the skin. The eyeshadow is not powdery but not dewy so it feels super natural.
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I wish the liquid eyeshadow was available in more colours!

2y ago
I just have tried one product from the brand and I have to say that it's AMAZING, I'm talking about their liquid blush in shade Hope. It's perfect for fair pale skin.

3y ago
From subtle peachy tones to bold pinks and mauves, there's a Rare Beauty blush shade for every skin tone. The formula lasts a long time and it’s buildable, but beware: these blushes are HIGHLY pigmented. Use only a dot for each cheek or test it out on your hand before applying it on your face, or you risk looking like a clown. A little goes a long way, and it’s very unlikely you will run out of product in this decade. While I have a light-neutral skin tone, it makes me think they would be great on medium to dark skin tones due to their intense pigmentation. While I haven't tested much else from this brand, I took a point off because I don't think this particular product is beginner-friendly. While other folks think the price point is expensive, I actually think it's affordable given the pretty packaging and longevity of this specific product.

3y ago
I have MANY products from Rare Beauty such as their blushes, highlighter, setting mist, primer, tinted moisturizer, and bronzer. I am such a big fan of Rare, their products are amazing. Selena put her time into this brand because this is one of the celebrity makeup brands that is KILLING it in the makeup industry! The blushes are the BEST, but this highlighter?????? SOOOOO GOOD.

I purchased this Rare Beauty lipstick at Sephora! It’s a beautiful chocolate shade! I love the packaging & also at the bottom you have to push it kind of like a pen to get the top off.I thought that was a nice touch! Also because sometimes in our purses/bags things happen and a lid/top comes off & theres lipstick all in the inside of your bag! I also have a a cashmere lip cream that I could not find in lol but that is nice as well!


4y ago
I usually avoid celebrity makeup brands but this is an exception. I love the melting blush. The nearly nude shade is the perfect everyday bronze/natural color for fair skin.

Particularmente soy muy practica al momento de maquillarme por lo cual siempre busca maquillaje fácil de aplicar. Se me ha hecho facil encontrar mi tono adecuado a mi piel y bellas tonalidades y matices. Ademas tiene un packaging excelente calidad acabado y tacto.
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Mi experiencia ha sido muy buena. A nivel de color y textura excelente lo que tambien puedo asegurar es que es mucho producto una gota puede cubrir mucho.
