4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
3y ago
My go to hair care brand. A good price for a quality product, I use the medium hair shampoo and conditioner as well as the hair oil and the leave in conditioner. I wish they would bring by the Byredo leave in conditioner collaboration. The detox shampoo is a must have for getting out excess purple shampoo and for sweaty days during the summer. Everything smells AMAZING especially the dog shampoo which leaves the pups smelling amazing for days. Also love the sustainability from the products being refillable.
Feedback
The body wash is a little drying and the wave spray can be drying. If it doesn’t work for you the first time make sure you have the right hair type selected, Iv found with the right hair type selected it works very well. Some of the letters on the bottles do tend to rub off in the shower if you refill the bottles a few times.
4y ago
I have been using the Ouai hair oil for about 10 months now. I always put 2 pumps (I have medium to long hair) on my hair after I wash it and before I dry it. I have definitely noted its hydrating and protective effects. My hair is much less prone to heat-caused damage and it's also much more shiny and healthy-looking. I'd definitely recommend others to purchase the Ouai hair oil; it is an investment, but it is a worth one, I promise! And last but not least, the scent is actually really beautiful AND the oil does not weigh your hair down AT ALL.
4y ago
It's pretty great and helps my very fine hair lay nicely. I don't have to put in much extra product after washing. Unfortunately it doesn't look clean for long, but that's a common fine hair problem (usually solved with some mix of sea salt spray and volumizer)
4y ago
I use the clarifying shampoo as well as the leave in conditioner and love it so much! I have very oily hair and since using the shampoo nave noticed that my hair doesn't get super oily fast. The leave in conditioner is great doesn't weigh down my hair. Plus it smells so good!
4y ago
So I have purchased (at Sephora) and tried several of the Ouai products (shampoo, conditioner, and hair mask for medium hair; scalp and body scrub, body creme, rose scalp and body oil, scalp serum, pomade, Thick and Full dietary supplement) The shampoo and conditioner smell wonderful but don't do anything spectacular for my hair. The hair mask does a nice job but again, nothing that blows me away. I love the Melrose Place scent of the scrub and the body creme but have developed a sensitivity to it. The last time I used them I broke out in a rash all over my body. I had to use hydrocortizone to stop the itching. The scalp and body oil was a no-go for me all the way around. It made my hair so oily it was disgusting. And that rash that I got with the scrub and creme was 10x worse with the oil. That rash lasted for days. I do like the scalp serum and the dietary supplement. I personally think I get the same results from the supplement as I get with Nutrafol and Ouai is cheaper.
Feedback
Maybe a fragrance free line for people who are sensitive to the fragranced lines.
4y ago
I absolutely love this brand. I have been using Pureology for most of my life but ever since making the switch to Ouai my hair has finally gone back to its original thickness and it looks healthier than ever. I highly recommend this product to anyone who has thicker hair that has a lot of texture!
4y ago
I’ve used the shampoo and the conditioner. I have medium thick, wavy hair, nothing crazy. These products are good, but Walgreens -type-of-good. Had I bought them at Walgreens or Target for a reasonable price, I’d probably give them 3-4 stars. But for something that’s so hyped and expensive, it does not deliver. The longer you use the shampoo, the drier your hair gets. I’m still on my first bottle, and was using it at every wash (twice a week), but after a while I started noticing my hair getting drier, so started rotating with Head and shoulders and my hair is back to normal. The conditioner is nothing special, just like any other out there. I think Briogeo or Morrocanoil products are better than Ouai. Also, the smell of Ouai reminds me so much of those really good shampoos Victoria’s Secret had back in early ‘00s. I feel like it’s an identical copy, of which I wouldn’t be surprised since the owner of Ouai is a bit dubious in terms of originality.
Feedback
Trying very hard to be high-end luxury product, which is not, so the prices should reflect that.
4y ago
I’ve been using the wave spray for years and absolutely love it. I mist it onto my damp hair after every shower and it leaves if wavy and never too sticky and lasts all day. It also smells amazing.
4y ago
Love the serum. Smells amazing and leaves your hair feeling soft
Feedback
—
4y ago
The texture curl spray smells amazing and it lasts all day for a decent wavy curl... its not sticky and dosent make your hair dry nor oily
Feedback
Nothing ,it works like intended for
4y ago
I really wanted to love this product but It was pretty bad. The smell is so strong, that I can only use one spritz otherwise it gives me a horrible headache. It also drys out my hair, so I was not a fan of this.
Feedback
Get rid of the super strong smells, or make a line for people who are sensitive to smell.
4y ago
I have curly hair and was surprised about how much I enjoy the leave-in conditioner. It smells really nice as well.
Feedback
Price point
4y ago
Ouai as a whole is a great brand. I've tried some products that work for me (detox shampoo, leave-in conditioner) and others that haven't. That's just a given with any beauty brand! Overall, I think they're very reasonably priced for a brand that feels very luxurious, which is thanks to their great packaging and amazing fragrances.
Feedback
I'd love to see more protein-free products for low porosity hair.
4y ago
I have fine and frizzy hair. I have tried the leave in conditioner and the rose hair and body oil. The leave in conditioner eased the untangling process and I liked that it protects against heat. My hair was smoother after both air drying and blow drying when using this. The rose and body oil were extremely oily. My hair looked as if it had not been washed for 1+ week and it was not absorbed easily when I tried on my body - left a greasy residue on all my clothes even after 3 hours. Overall, I find the products over hyped and over priced but note that the leave in conditioner works as described on the bottle.
Feedback
Pricing
4y ago
I generally like their product- particularly their hair mask. Overall I think they have some good products but with a steep price point.
Feedback
I wouldn't recommend their thick hair shampoo and conditioner that was expensive and left my hair feeling heavy and greasy.
4y ago
Lovely scents, perfume is long lasting and detox shampoo works great for my oily roots. Refills available at discounted price.
1y ago
5y ago