4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
4y ago
Love the serum. Smells amazing and leaves your hair feeling soft
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4y ago
The texture curl spray smells amazing and it lasts all day for a decent wavy curl... its not sticky and dosent make your hair dry nor oily
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Nothing ,it works like intended for
4y ago
I really wanted to love this product but It was pretty bad. The smell is so strong, that I can only use one spritz otherwise it gives me a horrible headache. It also drys out my hair, so I was not a fan of this.
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Get rid of the super strong smells, or make a line for people who are sensitive to smell.
4y ago
I have curly hair and was surprised about how much I enjoy the leave-in conditioner. It smells really nice as well.
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Price point
4y ago
Ouai as a whole is a great brand. I've tried some products that work for me (detox shampoo, leave-in conditioner) and others that haven't. That's just a given with any beauty brand! Overall, I think they're very reasonably priced for a brand that feels very luxurious, which is thanks to their great packaging and amazing fragrances.
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I'd love to see more protein-free products for low porosity hair.
4y ago
I have fine and frizzy hair. I have tried the leave in conditioner and the rose hair and body oil. The leave in conditioner eased the untangling process and I liked that it protects against heat. My hair was smoother after both air drying and blow drying when using this. The rose and body oil were extremely oily. My hair looked as if it had not been washed for 1+ week and it was not absorbed easily when I tried on my body - left a greasy residue on all my clothes even after 3 hours. Overall, I find the products over hyped and over priced but note that the leave in conditioner works as described on the bottle.
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Pricing
4y ago
I generally like their product- particularly their hair mask. Overall I think they have some good products but with a steep price point.
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I wouldn't recommend their thick hair shampoo and conditioner that was expensive and left my hair feeling heavy and greasy.
4y ago
Lovely scents, perfume is long lasting and detox shampoo works great for my oily roots. Refills available at discounted price.
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