85% of reviewers would recommend to a friend

Reviews mention

Powerful clarifying shampoo efficacy
Lightweight, glossy hair oil
Sophisticated, memorable fragrances
Chic, minimalist packaging

Overpowering fragrance intensity
Occasional residue and buildup
Drying clarifying formulations
Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

Ouai reviews and discussion

Reviews mention

526 reviews and posts