4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 298 Reviews
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4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist, “your-skin-but-better” line that blends easily, flatters a natural look, and suits sensitive skin, with standouts like the Minimalist Complexion Stick, Flush Balm blushes, Day Glow highlighter, Bronze Balm, Clean Lash mascara, and Shade Slick lip oils. Reviews also flag weaknesses: color products that fade quickly, sheer coverage that won’t satisfy full-coverage users, packaging issues (sticks breaking, messy pumps, mascara cap stickiness), occasional dryness/creasing on textured or dry skin, and inconsistent shade matches for some complexions.
AI summary based on Thingtesting reviews
It was time to try a new brow pencil and I’ve been loving Merits for a few weeks now! Mascara stays on and I’m loving the tinted mineral sunscreen. It was a bit tricky to color match online but I got close!

Verified purchase
I've been using Merit products for the past 7-8 months! I saw a lot of posts about the brand on socials and was sucked in by the minimal branding and beautiful packaging. The products arrived beautifully packed and I felt so elegant unboxing them. I have a darker complexion so I was hesitant to buy the Complexion Stick Foundation online but I trusted the online shade finder and to my delight found a perfect match!! The Complexion Stick Foundation has been an absolute game changer in my routine. If you're like me and ofter find little drips on foundation on your clothes please please please try a foundation stick. No more ruined clothes, it's soooo easy and fun to draw foundation on my skin with a stick. I find this foundation really easy to blend in with a brush and it gives me a really natural finish "your skin but better look". At the beginning I found the stick a little hard to use and found that it was really highlighting textures in my skin that I wasn't trying to highlight, I also felt it made me look quite shiny during the humid summer months. After a little trial and error I've found a good way to prime and set my face when i'm using the complexion stick. I've also received several compliments from friends saying my skin is "glowing" when I wear the foundation. I also purchased the Flush Balm (Persimmon) and Tinted Lip Oil (Cara Cara), I love the colours of both these products on my skin but I find neither product has much staying power which is a bummer. The blush is so fun to apply so I find myself coming back to it but I don't think i'll repurchase. I've just finished my Complexion Stick Foundation and have repurchase it. I also bought one for my mum! If you're someone that's looking for full coverage make-up this probably isn't the brand for you! If you like a more natural look with products that slightly enhance your skin - you'll likely vibe with Merit! p.s. the little make-up bag is such a nice touch! It's so easy to throw into any bag and makes me feel very chic!


Verified purchase
Merit is the ultimate "clean girl" makeup brand. Great products + formulas that simplify my routine and never break me out. The Minimalist complexion stick is my tried and true from this brand. It works as a concealer + foundation in one. Covers what you need it to without ever feeling heavy or looking cakey. The Flush Balm is another winner. No matter what color you choose, it blends out like a dream. Those two with a little mascara and you have yourself the easiest "I woke up like this" makeup look.

Love the complexion stick. It really saves on the mess in my make up bag because I don't get powders everywhere... but also, it makes putting on my makeup soooo much faster. I wear the color Ecru and I've already restocked multiple times!

I love my complexion stick. I never wear foundation so when I added this stick to my routine, it made a big difference. I use it daily on my undereyes and to cover up any blemishes. I also tend to get a lot of redness on my cheeks and this help balance it out. I put it over heavily moisturized skin and it sits really well. Would recommend.

The quality of their products and packaging is lovely, the shade ranges are not the most brown-skin friendly and tend towards lighter than pictured online—I tried one of their deeper shade lipsticks (Signature Lip in Court) and it was much more light orange than brick red. Similar situation with their complexion stick—shade match was lighter and more yellow than what I needed. Their flush balms are my favorite product I tried, very lightweight coverage and the shades, while they range in how pigmented they are, are a good thing to have in a bag or travel kit.

1y ago
I LOVE merit. I’m a recent convert and I can’t believe i’ve been going so long without their products. I was a long-time Kosas concealer girl and after trying their concealer stick in Sephora I immediately made the switch. Also really like the blushes with the perfect pigment level, and moisturizing lip oil is great. Not only is the makeup high quality, the packaging is so luxurious - and the free bag on purchase is super cute! Will definitely repurchase.

I purchased Merit about one year ago and my face and skin have improved since I started using this makeup! People have commented to me and asked me what I’ve done and why my skin looks so great. I really believe that this make up has not caused me any breakouts and that is very unusual for my sensitive skin. I have gotten so used to having this sheer look it is very freeing and it does make a big difference after I’ve turned 50 to be able to just, put on their amazing skin oil a little bit of blush some mascara and go out most people. Don’t believe that I’m 50 when I put this minimal amount of make up on I don’t think I’ll ever deviate from this brand. I have a few products I use outside of this, but my basic kit that I started with I still have and as much as I want to keep adding to it, I want to use the stuff that I started with before I start adding to it because I love everything I have so much it’s lasted way longer than I expected it to as well! I have used many makeup brands over my years of struggling with cystic acne through my teen years through my two pregnancies (finding out in my 30’s that I was suffering from endometriosis and pcos). I finally have the skin I wanted my whole life due to a combination of a great face routine, good skincare habits, early menopause (due to a hysterectomy at age 40), and makeup that is great for my skin instead of harmful!!! I am a counselor and many of my patients have been asking me what I have done differently and then I end up telling them about this makeup line…I feel like I should work for the company after sending so many people their way 😂. No, but what I do feel is important is whatever you, the person, wants to do for yourself to feel good. Not everyone cares about makeup or skincare and if that is not your self-care thing, by all means spend your money on bowling or video games to get your downtime to recharge and do what you love to do! I have always loved makeup and skincare and my way of self-care is to pamper myself with extra time in the shower and with hair care and face things. It is emotionally difficult work hearing other people’s issues so I choose to take care of my skin the best I know how to within my means. Merit has won my allegiance for life❤️

3y ago
bronzy and cheeky flush look 💓🌹 I’ve never tried out any make up product before and when I did try these, they were glowy, buildable, great color. Flush Balm in Beverly Hills ✨ Bronze Balm in Seine ☁️


I love Merit. The bronzer stick is so easy to use and the shades are prefect. I like how the bronzer doesn’t look streaky or orange. It is long lasting and doesn’t disrupt other makeup. I am very happy with this bronzer.

1y ago
I love the Merit mascara! I was looking for a clean mascara that would hold a curl in straight Asian eyelashes and also not lead to raccoon eyes from oily lids. The Clean Lash Lengthening Mascara is it! I don't typically wear anything on my skin besides sunscreen, but the Complexion Stick is really good for spot coverage (i.e., as a concealer). The Blending Brush is also useful to blend out the Complexion Stick when I wear it as a foundation, but I typically just use my fingers to blend because I'm lazy. Overall, Merit creates some great products, and I would definitely try some of their others in the future!

I finally tried Merit’s Shade Slick tinted lip oil and I get the hype. It’s that perfect in-between of a gloss and a balm — juicy, hydrating, and never sticky. The colors are super wearable (sheer but buildable), and it gives that effortless “your lips but better” vibe. What I love most is how comfortable it feels — it actually nourishes instead of drying out like so many glosses. I’ve been keeping one in my bag because it’s literally foolproof; swipe it on and instantly look pulled together. It’s that everyday, minimal-luxe product you’ll keep reaching for without even thinking about it.

If you are minimal and want the no make up look, then this is your brand. The owner truly made a 5 minute routine - I have almost the product line, one of everything really good. I love the blushes they blend so easily, the routine is easy, simple and minimal quality ingredients . Perfect for a minimalist !

Love everything about this brand. I use so many of their products from the skincare to the makeup and love all of them! Excellent quality and ingredients!

I don't wear a ton of makeup and don't tend to buy non-drugstore products (mostly because they feel wasted on me for not totally knowing what I'm doing!). Merit makes me reconsider that. I picked up the Shade Slick Tinted Lip Oil in Taupe about two years ago as an impulse purchase right before I checked out, and immediately upon using it felt like an elevated version of myself. It's the perfect subtle warm terra cotta-y brown. Things I love about it: it doesn't feel sticky AT ALL; it's buildable; it goes on nicely over matte or less shiny lip products; and, perhaps most importantly for me, you can apply it without looking in the mirror! It's also pretty hydrating — as someone who usually carries Aquaphor with me at all times, I have occasionally left the house with just this lip oil and no backup. I wouldn't say it's the most long-lasting product out there, and I tend to reapply it quite often — but that might partly be because it's so easy to do that on the go. Usually I love finishing products because it's an excuse to switch it up and try something new, but when I lost this, I immediately repurchased it, and when I finished that, I went right back! I can't wait to try the rest of the line, but in the meantime, will definitely repurchase this.

3y ago
The blush is freaking amazing. By far, better than rare beauty or any of the mainstream ones. There's so much product in that little thing and the blend is insane. Very high quality and worth the investment. The lip oil is like any other and I haven't tried the other products but OMG GET THE BLUSH.

I was introduced to this brand via social media and immediately fell in love with the sleek look of the packaging and design! I was lucky enough to try a couple of their products for free and was blown away. I love their minimalist approach to makeup because that is usually what works best for me & my lifestyle! Since falling in love with the products I was sent, I have since gone on to buy more because of how much I loved them! Some stand out products to me are their flush balm in cheeky - the perfect everyday blush, bronze balm for a perfect glow and contour & day glow for that added little highlight!

I have the merit minimalist stick, and I love the light/medium coverage and the ergonomic packaging.
Feedback
The packaging still causes the stick of product to fall out! Luckily I caught my stick before it fell on the floor, but definitely a sanitation issue if it did fall.

One of favorite new-to-the market beauty brands! I love their simple approach to a makeup routine. The products are high quality, user friendly, and just beautiful to wear! the foundation stick is a standout product for me - such a natural look & feel!

1y ago
I’ve been using this brand for 2 years now, and I’m continually impressed by how reliable/long-lasting their products are. The quality truly matches the price, which can be rare these days... it feels luxe but affordable especially given their sustainability initiative. The Day glow balm is my absolute favorite, I have it in three colors. It gives such a natural, effortless glow!!!
