4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 285 Reviews
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4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist makeup brand that delivers natural, dewy, skin-like results with elegant packaging and foolproof, blendable formulas—especially standouts like the Flush Balm blush, Minimalist Complexion Stick, Bronze Balm, Day Glow, and Shade Slick lip oil. Reviews also flag weaknesses: sheer color and shorter wear, products emphasizing dryness or texture on some skin types, inconsistent shade range for fair and deeper undertones, packaging quirks (sticks breaking, messy pumps), and a mascara that reads too subtle for some.
AI summary based on Thingtesting reviews
I love Merit. The bronzer stick is so easy to use and the shades are prefect. I like how the bronzer doesn’t look streaky or orange. It is long lasting and doesn’t disrupt other makeup. I am very happy with this bronzer.

Love everything about this brand. I use so many of their products from the skincare to the makeup and love all of them! Excellent quality and ingredients!

I don't wear a ton of makeup and don't tend to buy non-drugstore products (mostly because they feel wasted on me for not totally knowing what I'm doing!). Merit makes me reconsider that. I picked up the Shade Slick Tinted Lip Oil in Taupe about two years ago as an impulse purchase right before I checked out, and immediately upon using it felt like an elevated version of myself. It's the perfect subtle warm terra cotta-y brown. Things I love about it: it doesn't feel sticky AT ALL; it's buildable; it goes on nicely over matte or less shiny lip products; and, perhaps most importantly for me, you can apply it without looking in the mirror! It's also pretty hydrating — as someone who usually carries Aquaphor with me at all times, I have occasionally left the house with just this lip oil and no backup. I wouldn't say it's the most long-lasting product out there, and I tend to reapply it quite often — but that might partly be because it's so easy to do that on the go. Usually I love finishing products because it's an excuse to switch it up and try something new, but when I lost this, I immediately repurchased it, and when I finished that, I went right back! I can't wait to try the rest of the line, but in the meantime, will definitely repurchase this.

1y ago
I LOVE merit. I’m a recent convert and I can’t believe i’ve been going so long without their products. I was a long-time Kosas concealer girl and after trying their concealer stick in Sephora I immediately made the switch. Also really like the blushes with the perfect pigment level, and moisturizing lip oil is great. Not only is the makeup high quality, the packaging is so luxurious - and the free bag on purchase is super cute! Will definitely repurchase.

3y ago
The blush is freaking amazing. By far, better than rare beauty or any of the mainstream ones. There's so much product in that little thing and the blend is insane. Very high quality and worth the investment. The lip oil is like any other and I haven't tried the other products but OMG GET THE BLUSH.

I was introduced to this brand via social media and immediately fell in love with the sleek look of the packaging and design! I was lucky enough to try a couple of their products for free and was blown away. I love their minimalist approach to makeup because that is usually what works best for me & my lifestyle! Since falling in love with the products I was sent, I have since gone on to buy more because of how much I loved them! Some stand out products to me are their flush balm in cheeky - the perfect everyday blush, bronze balm for a perfect glow and contour & day glow for that added little highlight!

I have the merit minimalist stick, and I love the light/medium coverage and the ergonomic packaging.
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The packaging still causes the stick of product to fall out! Luckily I caught my stick before it fell on the floor, but definitely a sanitation issue if it did fall.

One of favorite new-to-the market beauty brands! I love their simple approach to a makeup routine. The products are high quality, user friendly, and just beautiful to wear! the foundation stick is a standout product for me - such a natural look & feel!

3y ago
Merit Beauty touts minimalist beauty with skincare benefits that is Clean at Sephora compliant, vegan, and cruelty free. The result is luxuriously packaged cleangirl beauty that doesn't quite have as much staying power as non-clean brands that are going more for performance than environmental friendliness. Here are some products I've tried from them: My favorite: The Minimalist in Linen Not quite a foundation and not quite a concealer, this is the creamiest, most versatile complexion stick that blends seamlessly onto my light-neutral skin. This is super easy to use, stays put more than their other color cosmetics, and doesn't move all over the place even though I'm 37 with aging skin around the eyes. Shade Slick in Pink Beet This gives that ~clean girl~ put together aesthetic without any of the try hard. I keep this in my purse whenever I go to work as it’s easy to travel with and easy to apply. Flush Balm Cheek Color in Cheeky This balm blush is my absolute favorite color but it’s not the most long-lasting blush I’ve ever used. It looks super natural and it's easy to build so I don't go overboard on the first application. Definitely use setting spray to increase the wear.

I tried the Merit Great Skin Instant Glow Serum and I loved it. I used it as a primer before I do a full face of makeup.

I bought the minimalist stick and nude lip oil. Overall, I liked the brand - though I think this is a brand that is only suitable for those who don’t wear a full face as both items are very sheer and not very buildable. The foundation stick was lovely though the coverage wasn’t the great and if you tried to add more product it became apparent- especially in photos. The price point is also pretty high for the amount of product given. I will say the minimalist stick packaging needs work. My stick came broken and may people have also had this problem. I really love my lip oil. It is beautiful and hydrating - I would highly recommend as this is a great way to add color while hydrating. Plus the packing for the lip oil feel luxurious!
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I would love to see more nudes, light pinks and brown colors in the lip oils. There are so many reds and berry colors but that’s not ideal for every occasion. The foundation stick needs better packaging, possibly more product for the price point and better shade match.

1y ago
I have tried the Shade Slick Hydrating Lip Oils and absolutely love them! My favorite color is the shade Sangria, which is lovely on its own but also layers well over lipstick. The non-sticky texture is great, and I appreciate how there is a shade for everyone. I ended up gifting my friend the Marrakech color as well.

1y ago
I love the Minimalist Perfecting Stick in cream—goes on easily, blends beautifully, and brightens under my eyes and any discolored areas. A little goes a long way—mine lasts about six months. Good ingredients, too!

2y ago
Loves the products I received from Merit Beauty!! The blush was highly pigmented & a stunning shade!! I also tried the stick concealer which has great coverage too! Very impressed for my first time trying this brand!




3y ago
I loved working with Merit. They’re team had great communication and the products were amazing. They also offered an affiliate program for content creators.

3y ago
Amazing brand. I absolutely love the fact that everything is creamy and hydrating. The colours are beautiful as well. If your looking for an easy 5 minute makeup routine, Merit is worth it.


3y ago
I have merits flush blush balm in mood & i absolutely love it! i’m on the darker side & i believe berry colors match well with my skin & gives the best sunkissed look! It’s so smooth & creamy that it just glides onto my skin

4y ago
I love MERIT. I have loved working with the brand over some time. This brand helps me achieve the best no makeup makeup look. It is minimal. It is effortless.

4y ago
Tried the Bronze Balm and loved how easily it glides on and blends.
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Might have to increase the quality because my product (the bronze balm) flew right out of its container on a hot day.

5y ago
When Katherine Power starts something, you know it's going to be good. She had me at "minimalistic beauty." The Flush Balm is essential to my day now. It's easy, smooth, and natural (gives me that winter ocean walk flush without the cold wind). The Minimalist Complexion Stick has replaced my $10 concealer from CVS and is worth every penny. Knowing the ingredients are EU-compliant was an important factor when purchasing. Need to moisturize skin before applying. The Shade Slick adds lovely color and moisture. I use this less frequently because I'm always drinking something - water, mocktail, wine - and it comes off easily.
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My morning beauty routine isn't a slow ritual. I want a quick brightening before my first zoom meeting, and I inadvertently try to open my Minimalist Complexion Stick the wrong way (every damn morning 🤦♀️). Anyone else?!
