4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 298 Reviews
•

4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist, “your-skin-but-better” line that blends easily, flatters a natural look, and suits sensitive skin, with standouts like the Minimalist Complexion Stick, Flush Balm blushes, Day Glow highlighter, Bronze Balm, Clean Lash mascara, and Shade Slick lip oils. Reviews also flag weaknesses: color products that fade quickly, sheer coverage that won’t satisfy full-coverage users, packaging issues (sticks breaking, messy pumps, mascara cap stickiness), occasional dryness/creasing on textured or dry skin, and inconsistent shade matches for some complexions.
AI summary based on Thingtesting reviews
1y ago
I want to adore this product. The concept of a bendable blush that can be applied on the go is great, but maybe my skin is just too oily for this blush. I’m almost done with this color (took me almost two years), but I usually use it as a topper over a more dry, staying blush.

3y ago
Merit Beauty touts minimalist beauty with skincare benefits that is Clean at Sephora compliant, vegan, and cruelty free. The result is luxuriously packaged cleangirl beauty that doesn't quite have as much staying power as non-clean brands that are going more for performance than environmental friendliness. Here are some products I've tried from them: My favorite: The Minimalist in Linen Not quite a foundation and not quite a concealer, this is the creamiest, most versatile complexion stick that blends seamlessly onto my light-neutral skin. This is super easy to use, stays put more than their other color cosmetics, and doesn't move all over the place even though I'm 37 with aging skin around the eyes. Shade Slick in Pink Beet This gives that ~clean girl~ put together aesthetic without any of the try hard. I keep this in my purse whenever I go to work as it’s easy to travel with and easy to apply. Flush Balm Cheek Color in Cheeky This balm blush is my absolute favorite color but it’s not the most long-lasting blush I’ve ever used. It looks super natural and it's easy to build so I don't go overboard on the first application. Definitely use setting spray to increase the wear.

I tried the Merit Great Skin Instant Glow Serum and I loved it. I used it as a primer before I do a full face of makeup.

I bought the minimalist stick and nude lip oil. Overall, I liked the brand - though I think this is a brand that is only suitable for those who don’t wear a full face as both items are very sheer and not very buildable. The foundation stick was lovely though the coverage wasn’t the great and if you tried to add more product it became apparent- especially in photos. The price point is also pretty high for the amount of product given. I will say the minimalist stick packaging needs work. My stick came broken and may people have also had this problem. I really love my lip oil. It is beautiful and hydrating - I would highly recommend as this is a great way to add color while hydrating. Plus the packing for the lip oil feel luxurious!
Feedback
I would love to see more nudes, light pinks and brown colors in the lip oils. There are so many reds and berry colors but that’s not ideal for every occasion. The foundation stick needs better packaging, possibly more product for the price point and better shade match.

1y ago
Merit is changing the makeup game. I actually feel like myself when I wear merit but even more beautiful. Instead of concealing and caking they enhance and almost feels like skincare instead of makeup. They make the routine of feeling like your best self so efficient and when you're a working mom that means a lot. Also their makeup brush is the best brush on the market. Hands down!

1y ago
I love the brand, beautiful colors, Love the stick foundation, easy to use, leave your skin dew and beautiful, love also the foam face wash, the pouch bag, and canvas bag, which one I used for everything. I can forget about the parfum, I have my second bottle now!

1y ago
I have tried the Shade Slick Hydrating Lip Oils and absolutely love them! My favorite color is the shade Sangria, which is lovely on its own but also layers well over lipstick. The non-sticky texture is great, and I appreciate how there is a shade for everyone. I ended up gifting my friend the Marrakech color as well.

1y ago
I love the Minimalist Perfecting Stick in cream—goes on easily, blends beautifully, and brightens under my eyes and any discolored areas. A little goes a long way—mine lasts about six months. Good ingredients, too!

2y ago
Loves the products I received from Merit Beauty!! The blush was highly pigmented & a stunning shade!! I also tried the stick concealer which has great coverage too! Very impressed for my first time trying this brand!




3y ago
I loved working with Merit. They’re team had great communication and the products were amazing. They also offered an affiliate program for content creators.

3y ago
Amazing brand. I absolutely love the fact that everything is creamy and hydrating. The colours are beautiful as well. If your looking for an easy 5 minute makeup routine, Merit is worth it.


3y ago
I have merits flush blush balm in mood & i absolutely love it! i’m on the darker side & i believe berry colors match well with my skin & gives the best sunkissed look! It’s so smooth & creamy that it just glides onto my skin

4y ago
I love MERIT. I have loved working with the brand over some time. This brand helps me achieve the best no makeup makeup look. It is minimal. It is effortless.

4y ago
Tried the Bronze Balm and loved how easily it glides on and blends.
Feedback
Might have to increase the quality because my product (the bronze balm) flew right out of its container on a hot day.

5y ago
When Katherine Power starts something, you know it's going to be good. She had me at "minimalistic beauty." The Flush Balm is essential to my day now. It's easy, smooth, and natural (gives me that winter ocean walk flush without the cold wind). The Minimalist Complexion Stick has replaced my $10 concealer from CVS and is worth every penny. Knowing the ingredients are EU-compliant was an important factor when purchasing. Need to moisturize skin before applying. The Shade Slick adds lovely color and moisture. I use this less frequently because I'm always drinking something - water, mocktail, wine - and it comes off easily.
Feedback
My morning beauty routine isn't a slow ritual. I want a quick brightening before my first zoom meeting, and I inadvertently try to open my Minimalist Complexion Stick the wrong way (every damn morning 🤦♀️). Anyone else?!

1y ago
what style
do they have face products

10mo ago
I just don't get what all the hype is about. This is one of the most poorly packaged makeup brands I can imagine, given the price point. It feels like it's from Walgreens. The makeup itself functions well, okay. A bit glittery for my taste. There are so many better alternatives out there.
Verified purchase
The flush balm is really great - super pigmented and long lasting. The applicator was super easy to use and you can use a brush or directly apply it to your face. The bronzer however was very disappointing. It was just too sheer and while that is in the name, the bronzer would come off throughout the day and I ultimately exchanged it for another brand
10mo ago
I was really excited to try this complexion stick as quick way to cover blemishes while working from home, but the consistency of it left my skin feeling oily. I have also tried the highlighter and had the same feeling.
1y ago
One of my favorite clean blushes on the market. The packaging is simple and easy to use. The product itself if pigmented and a very workable cream product. I also feel good about the ingredients being non-toxic. It also comes in a tone of shades, but my favorite it CHEEKY.