Loftie creates a smart alarm clock with a two-phase alarm featuring a sleep timer to fade content and improve sleep quality. 

Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge.

Matthew Hassett

Tech

Loftie is an aesthetically pleasing and multifunctional alarm clock that aids in better sleep and peaceful waking up, through various features such as white noise, breathing exercises, and a soft light. However, some users have reported issues with the app being glitchy, updates taking a long time to install and occasional freezing of the product. The clock is also dependent on wifi which can be problematic in cases of wifi outage.

Loftie

Loftie Clock

Loftie Lamp

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Thank you so much for your wonderful feedback! 🌟 Your kind words mean the world to us—thank you for recommending us! 💖✨

It sounds like you’ve set up an ideal wind-down routine with your Loftie! ;) I'm glad it's helping you stay off your phone and creating a calming evening atmosphere. The automatic lighting at 9pm sounds especially relaxing. Thank you for sharing your experience!

We're glad you're loving your Loftie clock! It’s great to hear that the design and features are enhancing your space and routine. ;)

I'm so glad to hear you're enjoying your Loftie clock! The soft wake-up alarm, guided meditations, and sleep sounds are indeed some of the best features. Let me know if you have any questions as you explore the rest of its features—there are some lovely surprises ahead!

Thank you for sharing your experience! It’s wonderful to hear how much you’re enjoying the Loftie clock's sleek design and wide array of features. It sounds like it’s truly helping to streamline and elevate your morning routine. We're glad you're loving it, and thank you again for the great recommendation!

Thank you so much for your wonderful feedback! If you ever have any questions, need assistance with any features, or have suggestions for us, please don’t hesitate to reach out. We’re here to ensure you continue to have the best experience possible with your Loftie products.

Thank you for your thoughtful review! If you ever have questions or need assistance, we're here to help! 😊✨

It's wonderful to hear that you're enjoying the Loftie alarm clock for your kid's room! The black color does have a sleek, timeless look, and it's great that the brightness and volume controls meet your needs. If you ever need any help exploring the app’s features or using the buttons directly, feel free to reach out. Thanks for choosing Loftie!

Thank you for sharing your experience! 🌅 We're so happy to hear that the gentle alarm sounds are helping you wake up peacefully and set a positive tone for your day. That's exactly what we aim for with Loftie! Wishing you many more calm and refreshing mornings ahead. 😊✨


Thank you for your glowing review! 🌟 We're so happy to hear you're loving your Loftie clock and its calming features. Here's to many more nights of restful sleep and peaceful mornings! 😊💤

Thank you for the wonderful review! We're thrilled you're enjoying the Loftie’s design and the range of features it offers to support a peaceful bedtime and morning routine. We hope it continues to bring calm and beauty to your space! If you have any questions or need assistance with other features, don’t hesitate to reach out.

It’s all about creating a peaceful environment tailored to you. Thank you for sharing your love for your Loftie! 💛

Wake up feeling refreshed with a two-phase alarm that mimics your body's natural waking process.
Wind-down in the evening with the bedtime alarm and nightlight.
Get to sleep faster and stay asleep longer with soothing sleep sounds, meditations, white noise, personalized sleep stories and more.

Nightstand Bundle

Black / White

Black / Pistachio

Coffee / Silver

Denim / Pistachio

White / Peach

Cherry / Silver

Denim / Black

Black / Silver

Cherry / Peach

Red Shell / White

Red Shell / Peach

Lavender / White

Peach / Peach

Cherry / Pistachio

Cherry / White

Red Shell / Silver

Peach / Pistachio

Peach / Silver

Peach / White

Cherry / Black

Red Shell / Black

Peach / Black

Red Shell / Pistachio

Coffee / White

Coffee / Pistachio

Coffee / Peach

White / Black

Lavender / Black

Lavender / Silver

Denim / Peach

Lavender / Peach

White / Silver

Denim / White

White / Pistachio

Lavender / Pistachio

Denim / Silver

Coffee / Black

Black / Peach

White / White

Black / Black

Loftie Clock (Top Color)

Loftie Lamp (Shade Color)

I love my sunrise lamp! It has been such a game changer for those early dark winter mornings. I also love to read by the red light setting at night. Looking at purchasing the alarm clock soon to see how the whole system functions together. 

Just purchased this alarm clock for my husband and he is definitely pleased with it! Not only is it helping him sleep better but it also wakes him up with calming noises and he doesn't have to constantly reach for his iphone. This alarm clock is a total game changer and I am so happy with this purchase! I also love the fact that it offers many different alarm noises, and white noise as well! Highly recommend and could be a great idea for a father's day gift too!


This product have contributed to a much better sleep balance! I have never much liked the traditional alarm clock, as the noise is terrifying in the morning, the light is blinding, and the aesthetic is less than ideal. I don’t like sleeping with my phone by my bed either. This loftie clock has been an amazing find with its relaxing sounds minimal light, and pretty design! Highly recommend if you are in the market!

I recently got the Loftie Alarm Clock and love its aesthetic design and wellness features. The two phase alarm gently wakes me up, and the sound quality is excellent. I also appreciate the guided meditations and white noise options. Totally worth it for improving my sleep routine. Highly recommend!

I was always a phone alarm user. But wanted something to help me stay away from my phone at night with the certainty that I will still wake up on time. Ever since I have been using this Loftie clock I have been more relaxed at the time of going to bed and more rested when I wake up. I would definitely buy the clock again or gift it to someone who loves to relax and have a good sleep


I recently added both the Lottie Lamp and the Lottie Alarm Clock to our household, and they have been absolute game changers for bedtime! As a parent of two small kids, bedtime can often be a chaotic time, but these products have made the process so much smoother for both the grown-ups and the little ones.

The Lottie Lamp offers the perfect soft, adjustable lighting that helps create a calm and cozy atmosphere before bed. We love that it’s not too harsh, but bright enough for reading or winding down. The fact that we can control it via the Loftie app is a huge bonus—it allows us to adjust the light from anywhere in the house, making it so convenient when juggling multiple things at once!

The Lottie Alarm Clock has been equally amazing. It gently wakes the kids up in the morning with soothing sounds and light, rather than those jarring, traditional alarm sounds. And again, the app comes in handy, allowing us to set wake-up times and customize the sounds effortlessly.

Overall, both products have seamlessly integrated into our nighttime and morning routines, making life a little more peaceful for everyone. Highly recommend these for any family looking to improve their daily rhythms!

I am in love with this alarm. One of the biggest things that would keep me awake is having my phone so close on my nightstand. I wanted a traditional alarm so that I could charge my phone somewhere else and not be distracted. This clock exceeded my expectations. I've been having so much fun playing with the different features within the app! I've got my bed signal set so that I can do my best to stick to it and build healthy sleep habits. I love all of the relaxing sound options to fall asleep to (There are SO many. I love the Pink Noise and nature sounds.). There is an optional adjustable nightlight which is great. The idea of having a gentle alarm for a few minutes and then a "get out of bed" sound is just amazing. It totally makes sense. I always hated being jolted awake by a noisy annoying alarm. It would make me wake up groggy. I've been in a much better mood and feeling well rested with this alarm. I'm obsessed!

This has become so handy with my kids that I use this alarm before my phone. They love the light on it and the sound machine is the only way they can sleep now and days. I set up their school alarms with the app and it has made everything easier for everyone. 

I really like the sleek look of the alarm clock. I wasn’t aware you needed the internet/wifi to just start it up, but after it is set up, you can turn that part off it it’s not for you. Mine kept the time during a long black out we had. It works just as it is supposed to and I really like the small footprint it leaves on my night stand! 

I love the sound options for the alarm and how subtle they are yet they still manage to wake me out of a dead sleep! 
They allow me to wake peacefully rather than abruptly and it starts my day off so much better. 

Absolutely love this brand and their products! It’s perfect for any aesthetic your house has and the benefits of it are Amazing! The app is so user friendly and I love all the features it has. It’s really helped me put my phone down and enjoy bed time. The dim light and sounds are perfection! Cannot recommend them enough!! 

What can I say... I am very impressed with this clock! It definitely comes with some cool features...like calming sounds to put you to sleep...you can even connect your Bluetooth to it and play your own music...love that!! So far so good, I have been loving it so much. It's really easy to use and pretty much straightforward with the little booklet you receive with it. Very happy with my new Loftie clock!

The brown noise setting knocks me out so quickly and drowns out the noise my husband makes in the morning when he gets up. Love this little light function too!

Love it so much, so aesthetic and convenient. I really like the design and all the functionality. We really enjoy having it!

I’m loving my Loftie alarm clock! Setting it up was a breeze, and the sleek, minimalist design fits perfectly with my bedroom decor. I’ve been waking up feeling more well-rested, thanks to its calming wake-up sounds and gentle light. It’s not just an alarm clock, but a great addition to my morning routine.

I love the look of this alarm. I needed one for my kid’s room so he doesn’t have to use a phone. It also has a white noise feature. You can easily adjust the brightness and volume of this alarm. It has a lot of features that can be easily accessed using the Loftie app. It also has buttons on the top for the same functions. I got the black color device and it looks great. The digital display is big enough to see without my glasses.

The loftie alarm clock is beautiful, sophisticated and aesthetically pleasing! It not only works as an alarm clock but has several functions such as playing white noise, breathing exercises to wind down for the night and wakes you up slowly! It’s so easy to set up and works great with the app! If you’re looking for an aesthetic but functional alarm clock you need a loftie!!

Absolutely loving this clock! Haven’t gotten around to trying out all the features yet but I look forward to trying them all. So far I am loving the soft wake up alarm, the guided meditations, and the many different sleep sounds. Highly recommend!


I love this alarm clock! I have been wanting to stay off my phone in the evenings and sleep with it away from my nightstand, but that's hard to do when I need an alarm clock. I love that this one is an alarm clock and a sound machine! Plus the lighting on it is beautiful. I have it set to turn on at 9pm so when I go into my room for the evening there is relaxing lighting.

I recently aquired a Loftie alarm clock. The initial setup was very simple, downloaded the app (which is not necessary for basic use after the setup has been completed) and connected to my Wi-Fi.
The modern sleek design not only stands out, but allows the clock to be unobtrusive wherever you use it.
It has the option for a 12 or 24 hour display, with an adjustable built-in nightlight on the base. The clockface can also be placed in, and out of, blackout mode at night with the simple push of a button.
Multiple alarms can be programmed for single, daily or weekly settings. A multitude of alarm options allows for the gradual increase in sound for the initial and snooze alarms for a calm awakening experience. The snooze alarm can be set for a 3, 6 or 9 minute delay for those days you need a little extra time to wake up.
My favorite feature is the ability to pair the clock with my phone and use the clock as a Bluetooth speaker.
With a Loftie+ subscription, there are many other features to discover.
It would appear that the designers really put a lot of effort into making this the last alarm clock you will purchase. Just buy it!! You won't be sorry!