Fly By Jing was one of the first big DTC disrupters during early COVID, and they’ve really written the playbook for how a brand can go from niche to mainstream without losing its edge. I’m a total convert. I buy in bulk, I’ve got their merch, I gift their products to friends, and I keep the minis at my desk at work. The flavors are bold, addictive, and completely elevate even the simplest meals. It’s not just good marketing (though they’ve nailed that too); the products truly deliver.
