E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • Some products are hit and miss, but typically any color powder products are solid - like blush or contour. Such affordable prices too so it's guilt-free trying out different products or colors

  • A lot of their products are my go to everyday ones I choose over more expensive brands. I would say more of the makeup is my go to than skincare.

  • Always good make up for the price point and so many good dupes for high-end products

  • I love elf. It’s super affordable and it’s great. The amount of dupes are crazy and they really work well.

  • Most people know ELF so I'm going to focus my review on particular products. I have thoroughly enjoyed my O Face lipstick, particurarly the magnetic packaging, and the consistency of the lipsticks. I prefer a lipstick that isn't too matte or too buttery, and this has the right balance of color, texture, and consistency. I recently purchased the Holy Hydration face cream for use at nighttime over/under my retinol, and it is the first time I have found a moisturizer that almost moisturizes too much with my retinol! It is a little heavy for acne prone skin, so for me it is not suitable for nightly use, but is great for when you have extra dry skin. I imagine this will be the perfect moisturizer for winter months.

  • As someone who is not great at makeup, but still likes to experiment with new products, Elf is fantastic! Easy to find at Target, so many options, all at a great price so you can try out all the makeup tricks and trends you want!

  • e.l.f. has some of my favorite go-to makeup products, especially their lip gloss and eyebrow pencil! The lip gloss is super shiny without being sticky, and I love how it makes my lips look fuller. The shade I tried is Jam Session and it's really flattering. The eyebrow pencil is so easy to use, it's smooth, not too waxy, and helps me shape my brows quickly. It’s honestly amazing quality for the price. I always keep backups of both because I use them almost every day!

  • e.l.f is my absolute favorite beauty brand! Their products are so affordable, and also high quality. I love that they are animal cruelty-free and vegan. I'm currently loving their setting spray and cleansing balm to remove my makeup. My skin loves their products!

  • I literally didn't know until right now that E.L.F. is cruelty free and vegan, but I was going to give it 5 stars anyways because their products are awesome AND so affordable. Their eyeliner is my go-to, I swear by it.

  • I love the quality of these products, especially relative to their much lower price tag than those of their competitors, which make them very accessible. While they often do not include the high-powered ingredients of pricier brands, I still find them to be quite effective for a bargain option.

  • This brand is a staple for any skin care make up, lover. It’s a good quality for that great value and price good size products and they always deliver making them most of any products. I love their blush and concealer of wide riding.

  • Elf is one of my most purchased brands in my makeup it’s affordable and good quality. I use the camo concealer, putty blush and clear brow gel on a daily basis. I’ve heard great things about the bronzer and foundation as well. I have sensitive oily combination skin and this brand works well with my skin and does not break me out.

  • this is the only makeup that I buy. The price is incredible. And does the same as all the makeup I think. I like how it is easily able to be bought at target. And they’re always sales on it too. Definitely my favorite brand.

  • This Primer is exactly as advertised. When I apply it to my skin, it gives a wonderful matte finish. This is really beneficial to me bacause I have Oily areas on my skin. The primer in the container looks white, when applied to my skin, It's clear. I love the mattifying effect it gives.

  • I love the new elf sun stick. It is not leaving me feeling greasy or shiny when applying. It is great for sensitive skin as there are no irritating ingredients. I love to use this for a nice lightweight feeling.

  • ELF has never let me down and it never will and I know that. Such affordable but high quality products, and it is cruelty free and has good ingredients. Great packaging too. My favorite makeup brand!!

  • I love all the products from elf because they are so affordable and high-quality. They make great dupes of other make up products that work just as well. If not better their eyebrow gel stick is probably my favorite product if there’s.

  • This brand is so helpful for me, I am nothing someone who wears make up frequently or consistently so it’s not something I invest heavily into. Elf give great quality for great prices and I admire that.

  • ELF makes affordable good quality makeup! I can try new products and trends without breaking the bank. The products are very good, they are cruelty free and vegan, and there are many shades to choose from.