E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • Despite all the hype around e.l.f. Poreless Putty Primer, it didn’t live up to the rave reviews for me. It failed to blur the large pores on my nose and cheeks, which was the main reason I tried it. Unfortunately, it just didn’t deliver the smooth finish I was hoping for.

  • This is my favorite affordable drug store makeup brand! The quality of their products are always good. I love the camo concealer.

  • i love elf. they arent perfect for so many reasons but you get HIGH QUALITY AFFORDABLE MAKEUP and i will always love elf for that. its prob 10$ max to one piece and the dupes are so on point. i love elf <3

  • I love elf products because they really get the job done and they are so affordable. The products are actually such good high-quality products and they Iast you forever and you really can’t beat the price.

  • Elf does not disappoint. They’re constantly innovating and delivering the best dupes and high quality cute stuff.

  • I got the glossy lipstain, it’s very subtle, nice and shiny and quite moisturizing while it’s doing its magic. It does wear away quickly, but it’s still worth it. It doesn’t seem like there’s a way to wipe excess back in to the bottle, but that’s okay. We can just swipe it more lightly.

  • I really love E.l.f makeup and skincare products. They are so affordable and high quality. I use their Halo Glow Liquid Filter nearly everyday. It is the perfect concealer and highlighter. It leaves my skin with a fresh and dewy look. E.l.f also makes so many different shades of their products that you're bound to find the perfect match for your skin tone. Highly recommend!

  • I like how affordable their products are. I enjoy using their concealers.

  • I've used Elf since everything was just a dollar, and still love them for affordable and quality options. I love that they are cruelty-free, but not expensive. I've recently re-discovered their mascara, and it's become my go-to option.

  • I love e.l.f. products—they're super reliable and do the job well! But honestly, I miss when the prices were a little lower. Still a great brand, but wish it stayed as affordable as it used to be a few years ago.

  • I use Wow Brow all the time. I like how versatile it is, for very natural "Barely there" makeup or to balance out bolder eye shadow looks. Looks so natural and is super easy to use. Plus the price is right.

  • This is a decent product not the best but ok for an affordable option it works ok but doesn't last long

  • Love love love elf and all of its makeup products. Personally I have been using the eyelash curler to help curl my eyes and it has been such a big help for my morning makeup routine and making my eyes look bigger.

  • Vegan! Affordable! Great colors & textures! What's not to love about ELF? This is such a fun brand to experiment with because everything is priced low and it's all cruelty free. I've used their brow pencils, mascaras, blush palettes, lip stains — never had a bad product.

  • I enjoyed using the elf sun stick to retouch my sunscreen throughout the day. It is very lightweight without clogging pores.

  • e.l.f. makeup is one of my absolute favorites! The products are not only incredibly affordable but also deliver high-quality results. I’m always impressed by how pigmented their eyeshadows are and how long-lasting their foundation feels. They have such a wide range of products, from everyday essentials to fun, bold items, all with a cruelty-free and vegan focus. e.l.f. is my go-to for both budget-friendly and effective beauty products!

  • ELF is absolutely crushing it lately. High performance products with a budget price tag. I have love their bite sized eye shadow compacts for years now and am happy to see they keep coming out with new colorways. A must buy if you see them and perfect for travel!

  • The prices are unbeatable for the products they provide. The eyebrow brush is a must-have for me, and I love their setting spray! I will say, you may need to replace tools more often, but the budget price helps.

  • I use elf putty primer and the elf setting spray. Both are great products for a really great price. I am sure they are dupes of high end products because the formulas are really great. They help my makeup stay all day.