E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • Elf does not disappoint. They’re constantly innovating and delivering the best dupes and high quality cute stuff.

  • I got the glossy lipstain, it’s very subtle, nice and shiny and quite moisturizing while it’s doing its magic. It does wear away quickly, but it’s still worth it. It doesn’t seem like there’s a way to wipe excess back in to the bottle, but that’s okay. We can just swipe it more lightly.

  • I really love E.l.f makeup and skincare products. They are so affordable and high quality. I use their Halo Glow Liquid Filter nearly everyday. It is the perfect concealer and highlighter. It leaves my skin with a fresh and dewy look. E.l.f also makes so many different shades of their products that you're bound to find the perfect match for your skin tone. Highly recommend!

  • I like how affordable their products are. I enjoy using their concealers.

  • I've used Elf since everything was just a dollar, and still love them for affordable and quality options. I love that they are cruelty-free, but not expensive. I've recently re-discovered their mascara, and it's become my go-to option.

  • I love e.l.f. products—they're super reliable and do the job well! But honestly, I miss when the prices were a little lower. Still a great brand, but wish it stayed as affordable as it used to be a few years ago.

  • I use Wow Brow all the time. I like how versatile it is, for very natural "Barely there" makeup or to balance out bolder eye shadow looks. Looks so natural and is super easy to use. Plus the price is right.

  • This is a decent product not the best but ok for an affordable option it works ok but doesn't last long

  • Love love love elf and all of its makeup products. Personally I have been using the eyelash curler to help curl my eyes and it has been such a big help for my morning makeup routine and making my eyes look bigger.

  • Vegan! Affordable! Great colors & textures! What's not to love about ELF? This is such a fun brand to experiment with because everything is priced low and it's all cruelty free. I've used their brow pencils, mascaras, blush palettes, lip stains — never had a bad product.

  • I enjoyed using the elf sun stick to retouch my sunscreen throughout the day. It is very lightweight without clogging pores.

  • e.l.f. makeup is one of my absolute favorites! The products are not only incredibly affordable but also deliver high-quality results. I’m always impressed by how pigmented their eyeshadows are and how long-lasting their foundation feels. They have such a wide range of products, from everyday essentials to fun, bold items, all with a cruelty-free and vegan focus. e.l.f. is my go-to for both budget-friendly and effective beauty products!

  • ELF is absolutely crushing it lately. High performance products with a budget price tag. I have love their bite sized eye shadow compacts for years now and am happy to see they keep coming out with new colorways. A must buy if you see them and perfect for travel!

  • The prices are unbeatable for the products they provide. The eyebrow brush is a must-have for me, and I love their setting spray! I will say, you may need to replace tools more often, but the budget price helps.

  • I use elf putty primer and the elf setting spray. Both are great products for a really great price. I am sure they are dupes of high end products because the formulas are really great. They help my makeup stay all day.

  • I have enjoyed nearly every product I've gotten from Elf. I typically research dupes and buy recommended products and Elft generally does not disappoint. The prices are so reasonable that it's always worth a try before splurging on an alternative in my opinion.

  • You can't go wrong with e.l.f.'s price point. I enjoy so many of their makeup products from blush to bronzer to the brushes to complexion products.

  • I've been using e.l.f. products for a while now, and I’m genuinely impressed! Their range offers high-quality makeup and skincare at incredibly affordable prices. The pigmentation on their eyeshadows is great, and the primers really help my makeup last all day. Plus, I love that they’re cruelty-free and often include vegan options. Overall, e.l.f. is a fantastic brand for anyone looking to experiment with makeup without breaking the bank!

  • I’ve used multiple products from elf. Low grade makeup and good quality for the money