E.l.f reviews and discussion

This is a great concealer, not too dry, not oily, and does the trick when I need to hide any blemish or dark under eyes, they always have a shade that works perfect for me, even at different times of the year if I need to go darker or lighter, the coverage is buildable and I could even wear just this alone without foundation if I want A lighter look!

I don’t purchase elf cosmetics for the low cost despite everything being affordable, if not cheaper than most. They have quality products for all looks. I use makeup to look as natural as possible but put together, so my go to staples are: primer (for oily skin) and dew stick which keep it looking fresh throughout most of the day. Their brushes are perfect esp because I’m not a very proper makeup artist so having a variety helps me experiment without messing up too much, the clear double sided brow gel / mascara REALLY works and makes me more confident about my brows, sometimes I’ll put the brow gel over it if I need it to stay in a laminated look for the remainder of the day or night. Sometimes I will fill them w/ the pencil, but initially got too light and it looked silly. I use a pink natural looking shade of lip stain, with lipliner and a gloss over it. The red putty blush, I was hesitant about but ended up becoming a staple in my daily look. The eyeshadow isn’t my favorite, but I like a very natural look. The liquid eyeliner pencils have changed my life!!!! I can even make a wing with their liquid brush which I’ve never done with another brand. The setting spray doesn’t seem to do much tbh. The regular liner pencil isn’t my favorite. If you’re debating it because it seems cheap, trust me and try it first

This primer is pretty nice, smooth and grip wise. Still not a match for my old faithful Photofinish but great for someone on a tighter budget. Scent is light. Packaging is fine, simple and basic.

I can’t believe how inexpensive the bronzer putty by elf is!! You definitely get a high quality bro zero for a fraction of the price of prestigious brands.

I love how affordable their products are. There isn't a product created by elf that I dislike . Their primers are my favorite.

I have purchased brushes for makeup application, eyeshadow sticks and contours. This brand has ALWAYS delivered without disappointment.

Elf has won me over every single time! Each product is so detailed and affordable I can’t stop repurchasing.

My go to! Love love love all their products! These are my everyday items I use!

I have been using alot of elf makeup products recently I feel like elf is underrated it’s pretty good for the price.

Test is one of the best brands. It started the year right. I can’t wait to see what’s going to come next. LOVE ELF.

Most of my makeup is from E.l.f ! They are super affordable and dupes for other expensive brand names. 10/10 Recommend

I love ELF cosmetics! They nail it every time and their products are nearly identical to name brand, luxury cosmetics. I subbed my everyday favorites from high end brands with "dupes that I've found at ELF!

I really have liked everything I have tried from Elf, spefically their grippy primer. This primer works so well and helps my makeup last all day. I also love their tinted lip balms/glosses. They offer good products at a great price point!

I love this brand. It is cheap, without sacrificing quality. Will forever buy stuff from this brand. Especially their liquid and pen eyeliner!

accessible price points and reliable makeup quality

I’ll be honest I have not always been an E.L.F. fan, I thought it was cheap and didn’t give it much of a chance but their brow lift is my most favorite product and truly looks like I had my eyebrows laminated.

I like how affordable this brand is. I think for the price point, the quality is great. They offer such a variety of products, with pretty good color payoff. My only issue is that some of the products dry out before I get to get the chance to use them.

10 points for cleaner beauty. I found their foundation to be a bit thick for my skin, but I would love to try again as I'm sure there's been product developments since I first used their products.

Purchased the Elf Halo Glow Liquid Filter as a "dupe" for the Charlotte Tilbury Hollywood Flawless Filter and it was just $14 from Target vs. $40. I used it under my regular foundation and then I also used it as a highlighter with tinted moisturizer and... it was great! The applicator is a large doe foot brush that holds a lot of product and can spread easily and precisely across the skin. I can't believe the similarities of the two products and the have since opted to go for the Elf version.

I’ve been using this brand for years and love it.