4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 525 Reviews
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4.6
95% of reviewers would recommend to a friend
E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.
AI summary based on Thingtesting reviews
3y ago
I love how affordable e.l.f. is and how amazing quality it is too. I've been using e.l.f. since I started wearing makeup 3 years ago, and to this day I still buy from e.l.f. I had just tried out their holy hydration skincare line and love their makeup balm. It is so amazing how E.l.f is also cruelty-free and vegan while having such affordable prices, so there is definitely no excuse for beginners to have to compromise having quality products.

3y ago
Honestly, i wish i could buy every single elf products. They are affordable, and usually work better than the product they were a dupe for! my favorite products are the most famous ones: the halo glow foundation and grip primer, but they’re famous for a reason! the quality is fantastic, my skin didn’t react in a negative way, and the finished look is always flawless! honestly best money i’ve ever spent!

3y ago
Elf has become a new fav of mine simply due to its affordability and great results. Has long lasting effects throughout the day and I’ve been complimented and asked where I’ve sourced my products since wearing them. Great products for students on a budget. The lipsticks and oils are fab, apply really well and feel wonderful. Nothing too sticky or waxy, glides on and is easy to reapply. Variety of colours means I’m sorted for all sorts of occasions. Cream eyeshadow was something I never got on with that well in the past, but with these they truly do stay put (as long as they are paired with setting spray) and are vibrant and clear. Love the metallic ones especially. Again, very easy to apply and mix with powdered shadow if desired. Eyelash serum has been a wonderful success too, have been using for 3 months with a noticeable difference. Applying once a day at night has seen my eyelashes increase in probably a quarter in length, meaning less need for mascara (which is always a win in my book as I’ve found I’m a smudger throughout the day).




3y ago
By far my favourite drugstore makeup brand. They make such good makeup at an affordable price. They perfect each of their dupes even better than the "real" ones. The halo glow and their brushes are by far my favourite. The tint gives me the perfect amount of coverage and the perfect glow to my skin. Perfect for the clean girl makeup look! I also really like their concealer for spot concealing, looks flawless!

3y ago
This is a great concealer, not too dry, not oily, and does the trick when I need to hide any blemish or dark under eyes, they always have a shade that works perfect for me, even at different times of the year if I need to go darker or lighter, the coverage is buildable and I could even wear just this alone without foundation if I want A lighter look!


3y ago
I don’t purchase elf cosmetics for the low cost despite everything being affordable, if not cheaper than most. They have quality products for all looks. I use makeup to look as natural as possible but put together, so my go to staples are: primer (for oily skin) and dew stick which keep it looking fresh throughout most of the day. Their brushes are perfect esp because I’m not a very proper makeup artist so having a variety helps me experiment without messing up too much, the clear double sided brow gel / mascara REALLY works and makes me more confident about my brows, sometimes I’ll put the brow gel over it if I need it to stay in a laminated look for the remainder of the day or night. Sometimes I will fill them w/ the pencil, but initially got too light and it looked silly. I use a pink natural looking shade of lip stain, with lipliner and a gloss over it. The red putty blush, I was hesitant about but ended up becoming a staple in my daily look. The eyeshadow isn’t my favorite, but I like a very natural look. The liquid eyeliner pencils have changed my life!!!! I can even make a wing with their liquid brush which I’ve never done with another brand. The setting spray doesn’t seem to do much tbh. The regular liner pencil isn’t my favorite. If you’re debating it because it seems cheap, trust me and try it first




3y ago
This primer is pretty nice, smooth and grip wise. Still not a match for my old faithful Photofinish but great for someone on a tighter budget. Scent is light. Packaging is fine, simple and basic.

3y ago
I can’t believe how inexpensive the bronzer putty by elf is!! You definitely get a high quality bro zero for a fraction of the price of prestigious brands.

3y ago
I love how affordable their products are. There isn't a product created by elf that I dislike . Their primers are my favorite.

3y ago
I have purchased brushes for makeup application, eyeshadow sticks and contours. This brand has ALWAYS delivered without disappointment.

Elf has won me over every single time! Each product is so detailed and affordable I can’t stop repurchasing.


My go to! Love love love all their products! These are my everyday items I use!


2y ago
I have been using alot of elf makeup products recently I feel like elf is underrated it’s pretty good for the price.

3y ago
Test is one of the best brands. It started the year right. I can’t wait to see what’s going to come next. LOVE ELF.

3y ago
Most of my makeup is from E.l.f ! They are super affordable and dupes for other expensive brand names. 10/10 Recommend

I love ELF cosmetics! They nail it every time and their products are nearly identical to name brand, luxury cosmetics. I subbed my everyday favorites from high end brands with "dupes that I've found at ELF!
I really have liked everything I have tried from Elf, spefically their grippy primer. This primer works so well and helps my makeup last all day. I also love their tinted lip balms/glosses. They offer good products at a great price point!
I love this brand. It is cheap, without sacrificing quality. Will forever buy stuff from this brand. Especially their liquid and pen eyeliner!
accessible price points and reliable makeup quality
I’ll be honest I have not always been an E.L.F. fan, I thought it was cheap and didn’t give it much of a chance but their brow lift is my most favorite product and truly looks like I had my eyebrows laminated.