E.l.f reviews and discussion

The e.l.f. Power Grip Primer delivers on its promise—it gives skin a tacky, hydrated base that locks in makeup beautifully and rivals high-end options. It’s a game-changer for longevity and glow. That said, the amount of product feels minimal, and I ran through it faster than expected. The concealer offers solid coverage and a creamy feel, but it can crease under the eyes if not set well and may cause breakouts for sensitive skin over time. Great for the price, but best with a good prep routine.

This lip balm is so cute and actually works—it makes my lips feel soft and juicy. It gives a sheer tint and a glossy finish without feeling sticky. I love keeping it in my bag for quick hydration on the go!

Elf is one of my favorite drug store cosmetics brands. There is a good variety of skin care and basic cosmetics products, which work well and are very reasonably priced. I like the simplicity and functionality of the brand.

I was never a primer user, but as I've aged, I've wanted a product to help smooth my skin for makeup application. I also have a bit of redness in my cheeks and nose so the Tone Adjusting Face Primer is what I chose. I love how my face feels after I apply it; SO smooth! The fact that it's green does help counteract the redness a bit, but not as much as I had hoped. I still use my foundation or another redness corrector if my face has a lot of redness.

Elf has a zillion products, almost all very affordably priced. I’ve tried a lot, but I’m extremely loyal to the contour cream palette, the putty primer, and the elf skin moisturizer and toner. These all have a permanent place on my shelf.

Elf is the best drugstore brand for sure. I have a thing for high end makeup but if I’m buying drugstore it’s definitely elf. And they just keep getting better and better. I’m always excited about new launches and lately I’ve been buying most of them.

This is E.L.F’s version of super goop’s unseen sunscreen. It does achieve a texture that is sheen and matte. It’s good for me since I have oily skin. It is good as a primer for makeup application too. My only complaint is that it quickly comes out of solution. If I don’t shake it I get a liquid before the lotion. Just be sure to shake well and it isn’t t an issue.

Elf always does an excellent job at a price point that can't be beaten! From brushes to makeup and even skincare... This brand has a great R&D team that makes effective products affordable so I'm a fan! E.l.f Holy Hydration! Makeup Melting Cleansing Balm is 10/10!!

Listen. The prices are unbeatable. But when you compare their products to other name brand items, they are IDENTICAL. I swear by the Camo Concealer as a former Tarte Shape Tape lover. I just went back to look at my photos, and I have been wearing it since 2022. It's incredible. Lasts forever, works well, and is reliable. I also use their blush brush and the tinted primer is a dupe for SuperGoop. I saw someone apply it under UV light to understand how full coverage it was, and it was very good at covering. Can't rave enough about this brand.

The e.l.f. Poreless Primer is a game-changer! Its lightweight formula seamlessly blurs pores and creates a smooth canvas for makeup application. I love how it enhances the longevity of my foundation without feeling heavy on the skin. It's definitely a must-have for anyone seeking a flawless, poreless look. Plus, it's incredibly affordable, making it a great value for its quality. Highly recommend

The HD setting powder is so amazing! It really looks like you put a filter on in real life! It is the perfect top of any makeup you wear everyday!

The elf blush is pretty pigmented and goes beautifully with my skin tone. I got the gorgeous orange blush and I have been loving it ever since. It's so good that my sister refused to return the one I gave her and I had to get a new one. Its literally my summer fave✨️

Love this affordable brand, it’s vegan and works amazing. I’ve been a long time user this brand from foundation to mascara to eyeshadow. You’re getting a great product at a great price.

I recently tried the glow reviver lip oils in the shade “Jam session” “Honey talks” and “ Red Delicious “ the formula is very shiny and hydrating ✨

Really good price for really good products. I really recommend teens to try this products out. These two combination moisturiser mix together give you so much moisture to your face and neck

Elf’s lip oils are so hydrating and i absolutely love that! Their power grip primer is such a staple in my base routine for my makeup and it helps it last all day

E.l.f. might be sold at the drugstore, but that’s not because of poor quality products. E.l.f.’s makeup products are SO affordable, and thank goodness for that or else I’d be broke, and SO good!! Half of my makeup is E.l.f. and the other half are products that I don’t use as often because I had to save up for them. They have dupes for basically everything. So you can get the perfect makeup look without breaking the bank!!

This is the best liquid liner I’ve used. It’s nice and dark, applies accurately, and is inexpensive! It also dries relatively quick & comes in easy to open packaging.

I was never much of a make up girl before the past year and I have been loving all of elf's products! My make up routine is almost exclusively e.l.f products because I love the values of the company, it makes me feel good about my purchase and what I put on my skin

Dude, this is THE BRAND for cheaper dupes. For anything from the Clinique lip balm to the poreless primer stuff, THEY GOT YOU! I'm on vacation rn, so I only have my blush with me, but their putty blush is the best blush on the market rn in my opinion.