4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 521 Reviews
•

4.6
95% of reviewers would recommend to a friend
E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.
AI summary based on Thingtesting reviews
Elf has a zillion products, almost all very affordably priced. I’ve tried a lot, but I’m extremely loyal to the contour cream palette, the putty primer, and the elf skin moisturizer and toner. These all have a permanent place on my shelf.

Elf is the best drugstore brand for sure. I have a thing for high end makeup but if I’m buying drugstore it’s definitely elf. And they just keep getting better and better. I’m always excited about new launches and lately I’ve been buying most of them.

This is E.L.F’s version of super goop’s unseen sunscreen. It does achieve a texture that is sheen and matte. It’s good for me since I have oily skin. It is good as a primer for makeup application too. My only complaint is that it quickly comes out of solution. If I don’t shake it I get a liquid before the lotion. Just be sure to shake well and it isn’t t an issue.

Elf always does an excellent job at a price point that can't be beaten! From brushes to makeup and even skincare... This brand has a great R&D team that makes effective products affordable so I'm a fan! E.l.f Holy Hydration! Makeup Melting Cleansing Balm is 10/10!!

Listen. The prices are unbeatable. But when you compare their products to other name brand items, they are IDENTICAL. I swear by the Camo Concealer as a former Tarte Shape Tape lover. I just went back to look at my photos, and I have been wearing it since 2022. It's incredible. Lasts forever, works well, and is reliable. I also use their blush brush and the tinted primer is a dupe for SuperGoop. I saw someone apply it under UV light to understand how full coverage it was, and it was very good at covering. Can't rave enough about this brand.

2y ago
The e.l.f. Poreless Primer is a game-changer! Its lightweight formula seamlessly blurs pores and creates a smooth canvas for makeup application. I love how it enhances the longevity of my foundation without feeling heavy on the skin. It's definitely a must-have for anyone seeking a flawless, poreless look. Plus, it's incredibly affordable, making it a great value for its quality. Highly recommend

The HD setting powder is so amazing! It really looks like you put a filter on in real life! It is the perfect top of any makeup you wear everyday!

The elf blush is pretty pigmented and goes beautifully with my skin tone. I got the gorgeous orange blush and I have been loving it ever since. It's so good that my sister refused to return the one I gave her and I had to get a new one. Its literally my summer fave✨️

Love this affordable brand, it’s vegan and works amazing. I’ve been a long time user this brand from foundation to mascara to eyeshadow. You’re getting a great product at a great price.

I recently tried the glow reviver lip oils in the shade “Jam session” “Honey talks” and “ Red Delicious “ the formula is very shiny and hydrating ✨

Really good price for really good products. I really recommend teens to try this products out. These two combination moisturiser mix together give you so much moisture to your face and neck

2y ago
Elf’s lip oils are so hydrating and i absolutely love that! Their power grip primer is such a staple in my base routine for my makeup and it helps it last all day


E.l.f. might be sold at the drugstore, but that’s not because of poor quality products. E.l.f.’s makeup products are SO affordable, and thank goodness for that or else I’d be broke, and SO good!! Half of my makeup is E.l.f. and the other half are products that I don’t use as often because I had to save up for them. They have dupes for basically everything. So you can get the perfect makeup look without breaking the bank!!


This is the best liquid liner I’ve used. It’s nice and dark, applies accurately, and is inexpensive! It also dries relatively quick & comes in easy to open packaging.

I was never much of a make up girl before the past year and I have been loving all of elf's products! My make up routine is almost exclusively e.l.f products because I love the values of the company, it makes me feel good about my purchase and what I put on my skin




Dude, this is THE BRAND for cheaper dupes. For anything from the Clinique lip balm to the poreless primer stuff, THEY GOT YOU! I'm on vacation rn, so I only have my blush with me, but their putty blush is the best blush on the market rn in my opinion.


The e.l.f. Power Grip Primer with Niacinamide is a total game-changer. It grips makeup like glue while brightening and smoothing the skin thanks to the 4% niacinamide boost. The texture is sticky in the best way — makeup does not budge. Skin looks fresh, pores blurred, and it wears beautifully all day. Affordable and effective? Yes, please. 💗

1y ago
ELF has some of the best products. Their prices are absolutely amazing in comparison to other brands. I mean when you consider that you could pay upwards of $40 for a primer yet their Power Grip Primer is one of the absolute best that is out there and is only $10. And there are so many other products that they offer that are exactly as comparable to these crazy high-end items for a fraction of the price. I absolutely would recommend ELF to anybody that I know.

Affordable Luxury: e.l.f. Products That Deliver Dewy Perfection! The e.l.f. Dewy Coconut Setting Spray is hands down a game-changer! It gives my makeup this buttery, dewy finish that makes me look glowy all day. Plus, my makeup lasts all day no touch ups needed! The e.l.f. Lip Gloss is just as amazing no weird white line and zero stickiness. It’s hydrating and gives my lips that perfect glossy look. And don’t even get me started on their Face Primer this is the star of the show. Affordable, effective, and just gets the job done without breaking the bank. Love it!




2y ago
I just discovered Elf Cosmetics this year, and I have to say, it's a game-changer! Their products are so affordable that I can easily make them a part of my daily makeup routine. I bought all three colors of their lip balms, two flavors of lip oils, powder, and my all-time favorite—the lip exfoliator. I have very dry lips, and this exfoliator really works wonders on my chapped lips. All of their products are high-quality at a reasonable price.
