amika reviews and discussion

4.4

87% of reviewers would recommend to a friend

Reviews mention

  • Addictive signature fragrance
  • Effective dry shampoo
  • Rich, nourishing masks
  • Versatile repair treatments
  • Overpowering fragrance intensity
  • Heavy formulas on fine hair
  • Inconsistent line performance
  • Potential scalp irritation

Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.

AI summary based on Thingtesting reviews

447 reviews and posts

  • Used their hair mask when my hair was colored to help with the dryness. Works ok!

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    I think the brand does great overall It wasn’t perfect for my hair type

  • I received an amika product of detangling primer in a subscription box of mine. I found the product to smell nice and clean, and worked well to detangle my long thick hair.

  • I’ve tried the Soulfood Mask and thought it really helped my hair feel nourished. It smelled amazing and I got tons of compliments on the smell and look of my hair. My only complaint is that I run out of it pretty quickly.

  • Really impressed by the dry conditioner. I've always struggled with my hair becoming dry and course a few days after washes, especially when using dry shampoo. Their dry conditioner was able to make my hair soft and smooth again!

  • Have tried the dry shampoo and it's absolutely fine.

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    Nothing really negative to say, but didn't blow me away.

  • dry shampoo came in clutch during a dirty hair photo day! the scent is unremarkable, as though you took a little bit of everything from bath and body works and spritzed it on your head. it's pretty good and not strong, which is a relief. i chose the right sephora birthday gift

  • I have tried the dry shampoo and texturing spray and I love it! They work so well!

  • My hairdresser uses this brand on my hair and so I started buying these products as well and oh my gosh I just love the smell!! Every single one of their products makes my hair smell SO good. Love!!

  • I love their blonde shampoo! It works well to keep my blonde highlights and also smells nice

  • I used their purple shampoo when I went blonde. It did an excellent job at keeping my hair from looking brassy and giving my blonde its best look! LOVE LOVE LOVED IT!

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    Nothing at all!

  • I tried the hydro rush intense moisture leave-in conditioner and I really enjoyed the product. The leave-in conditioner is really lightweight, so it doesn't feel greasy or heavy. Also, the spray is really fine so I found it easy to distribute the product evenly throughout my hair. It also smells really nice, without being to overwhelming.

  • I LOVE Amika's dry shampoo. It is non-greasy and doesn't weigh my hair down like a lot of dry shampoos. I use dry shampoo regularly without any issues with my hair.

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    A little product goes a long way with the dry shampoo.

  • There are some products like the humidity spray that I'm obsessed with but others I could leave. I like how accessible they are now compared to a few years ago when no one knew what iw as talking about.

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    Your packaging is not very enviromentally friendly! I feel like there are better ways to package some of your products and I would love to see a step in that direction! No greenwashing!

  • I love Amika’s colorful packaging and their fun website! Finding more about them was such an easy process and I really enjoyed their online experience that figured out which products are best for you. After finding the right combo for me, I was pleasantly surprised by how fast my order arrived! And was even more thrilled when I smelled the shampoo and conditioner which have such a unique but absolutely amazing smell to them! After a year of use, I’m really happy with their products and am eyeing a few of their other hairstyling tool products too!

  • I've been using Amika products for years and I absolutely LOVEEE everything they make - their hair mask changed my hair! I color my hair blonde so it's prone to dryness and whenever I feel like my hair needs a pick-me-up, I use their hair mask and it restores the life back into my hair.

  • The best dry shampoo hands down. I’ve tried them all but I always come back to amika

  • Good quality of products, not horribly expensive. Fun packaging and design.

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    Needs more curly hair products.