4.4
87% of reviewers would recommend to a friend
amika
4.4 • 447 Reviews
•

4.4
87% of reviewers would recommend to a friend
Amika earns largely positive reviews for effective, great-smelling hair care—especially Perk Up dry shampoo, Soulfood Nourishing Mask, and The Kure repair line—suggesting the brand works for many hair types. Reviews also flag real drawbacks: heavy, lingering fragrance, occasional residue or heaviness on fine hair, mixed results across lines, and reports of scalp irritation or hair loss for some, plus durability issues with a hot tool.
AI summary based on Thingtesting reviews
Absolutely saved my hair. Have had people feel my hair after using these products and said it felt noticeably more soft. Smells great.
I love Amika. I’ve used their hair masks, hair spray, and dry shampoo and I would highly recommend all three. They have a fantastic signature scent that is light and fresh, but if you are fragrance sensitive, these products are probably not for you. I highly recommend their dry shampoo, it can last me multiple days if needed and keeps my hair looking clean.
4y ago
Tried out their dry shampoo recently, works great - and smells great.
Feedback
n/a
Huge fan of their deep conditioners! I have thick, curly hair and need extra moisture all the time. Normal conditioners don't do much for me but their "Kure" deep conditioner is incredible! Didn't weigh down my hair and gave my hair some life back.
Feedback
Slightly overpriced. I think the deep conditioner was about $40 and it probably should've been more like $30
Hands down my fave Haircare brand!! Smells so good. The brand is also cruelty free, vegan, and eco friendly.
I love Amika's dry shampoo! Everyone always compliments the smell and it works really well :)
5y ago
LOVE this whole brand. The Amika products SMELL amazing. The Wizard is my favorite and it keeps my hair frizz free.
For a curly haired girl like me, I'VE TRIED IT ALL! I love this brand. I tried it bc im a packaging nerd and fell for the fun colored design and branding. I was so pleasantly surprised when the product not only worked but smells amazing too. I love the conditioners!
Feedback
OBSESSED! Nothing to improve.
1y ago
Dry Shampoo Girlie Approved—Amika Nails It! As someone who lives for a good dry shampoo, Amika’s Perk Up has been a long-time fave—but the Perk Up Plus? Even better! It still smells amazing and fights oil buildup like a champ, but it lasts even longer and doesn’t leave my scalp feeling itchy like some other formulas do. A major win for stretching time between washes! I’ve also been using the Mirrorball High Shine + Protect Antioxidant Shampoo & Conditioner, and I’m obsessed. My hair feels soft, clean, and healthy—even with regular color treatments. Amika is definitely one of my go-tos for keeping my hair fresh, shiny, and styled between salon visits!
1y ago
I love Amika's glass action hydrating hair oil! I have very dry curly hair and it continuously keeps the frizz away throughout the day. It smells great too! I like the branding, as well. The vibrant colors are awesome!
2y ago
The salon I go to uses Amika, I have very curly hair and she used the curl products and the wizard detangler, first off, the smell is amazing!!! And I liked the feel in my hair. I had dinner with my friend after my salon visit and she was all like omg your hair smells amazing 🤩 I think she will be purchasing as well. Great product line. I’m always looking for good products without chemicals or parabens. This checks the boxes!
2y ago
I have tried many amika products and they are all incredible! They all smell so incredible and work so well! My favorite product is the dry shampoo, it smells so great!
2y ago
Love the blockade heat defense serum - smells so great and helps my hair a lot. I'd definitely like to try other products!
2y ago
Smells incredible makes my hair feel stronger and I feel like my hair stays clean longer! I strongly recommend trying this brand!
2y ago
Smells amazing! Cutest packaging, and has a cood dry shampoo!
3y ago
i love the hair mask, but i can't speak to the other products. i would be cautious about buying amika from sephora because i have heard the products aren't the same. try amazon instead. the normcore shampoo and conditioner are on my to-be-bought list!!
3y ago
Made my scalp itchy and did not help with static. Gave it away as I couldn’t use it.
3y ago
I used the purple conditioner when I went platinum and it was my favorite product that I tried! Super pigmented and great for keeping hair shiny and WHITE!
3y ago
The customer service is TERRIBLE!! I am extremely dissatisfied. My checkout cart showed I should receive a tote with a purchase over $125, a travel set with a purchase over $175, plus the free samples with every order. I received none of the free samples/gifts, plus my package was damaged when I received it. I reached out to customer service to request my multiple free items with nothing but a “sorry about ya” and “better luck next time” to summarize the conversation. Always loved their products but considering not buying again because of the terrible experience I had with their customer service.
3y ago
The products works good. The smell is overpowering to me and I discontinued use for that reason, along with making clean beauty a priority. I wish there were some all natural, phthalate free, sulfate free, paraben free, fragrance free plant based options. I won’t be back until then.