4.5
77% of reviewers would recommend to a friend
Virtue
4.5 • 20 Reviews
•

4.5
77% of reviewers would recommend to a friend
Virtue earns strong reviews for delivering healthier, stronger, smoother hair—its Alpha Keratin 60ku tech and standouts like Recovery Shampoo & Conditioner, 6-in-1 Styler, and hair oil reduce breakage, frizz, and blow-dry time. Reviews also flag inconsistencies: some find results underwhelming or miss fragrance, certain scents (coconut) polarize, and growth serums like Density Booster require patience and show limited early results.
AI summary based on Thingtesting reviews
This hairspray holds very well and it’s also brushable at the end of the night. I like that it is lightweight, but still creates a solid hold and also helps to shape. This is one of my favorite hairsprays!

This density booster makes a huge difference in the thickness and volume of my hair. It definitely stimulates hair growth, and overtime has made a big difference. It is very easy to use and has a pleasant scent and after using consistently, I am so impressed!

These two products together are a dynamic, duo, they seriously helped my hair to look and feel so much healthier. I use the six in one styler after showering and apply the oil to damp hair and in-between washes when it is needed. I am so impressed with these and definitely recommend using them together.

This styler has so many benefits all in one, it makes my hair shinier and texturizes in such a beautiful way. It is lightweight and it’s very easy to apply. This fits perfectly in my routine for wavy hair and all you need is a little bit.

This oil has helped my hair so much, it absorbs into the strands and does not weigh it down or make it feel greasy. My hair is so much less frizzy and more manageable and looks full of life and healthier since using. This is one of my favorite hair oils and I plan on using it forever!

This conditioner has helped my hair tremendously. It has helped to repair damage from heat styling and has made my hair feel stronger and healthier. I have use this conditioner for years and it truly has been a lifesaver for my hair!

14d ago
After reading all the good reviews of the Density Booster hair serum, I decided to give it a try. I like that it’s not as oily as some other products in the market and can be used on damp hair as well. I’ve used it for a few weeks and still waiting to see results

5mo ago
Virtue products are great! I like the hair oil in particular. It leaves my hair soft, moisturized, shiny, and smelling so so good! I have mini sample vials with me in my purse, car and at my office cubicle.

5mo ago
I think I have literally tried every single product at Virtue. I cannot live without Recovery shampoo & conditioner, and I also use Smooth in the humid summer months. I absolutely notice when I have NOT used Virtue shampoo & conditioner as soon as I begin using the blowdryer. I have curly hair that I blow dry straight. I prefer a no-product feel and try to avoid putting anything on after washing & conditioning. When I use Virtue, I really don't need to use anything else because of their patented Alpha Keratin 60ku® protein. It seals your hair shaft making it so smooth, but not at all flat or heavy like product sometimes can. I feel like I need less time with the blow dryer as well. It is just the best ever. It is a little pricier than most shampoo and conditioner, but you don't need anything else and it cuts my drying time too. Every person I have let try it, has also converted (sister, mother, aunt) and they all have different hair types. Literally everyone I have introduced it to, also loves it. It really is superlative haircare!

I got the recovery shampoo & conditioner as my hairdresser recommended them to me. I felt like my roots were getting really oily really quickly, but my ends are dry. I have fine hair so it's cant handle really heavy products. I am really on the fence with this product. It seems to work ok but it's nothing special. For the price i expected better results.I also miss it having some sort of nice scent as i like my hair to smell nice after i wash it.

10mo ago
When I used to leave in miami because of it is humidity it was so hard to keep my hair looking good. and my best friend in anti frizz war was Frizz block smoothing spray by virtue. besides it it was really heat protective

1y ago
The damage reverse serum has done a lot to help with breakage and damage my hair has experienced from coloring, hard water, and tight top knots. I like the texture and consistency and feel it is easy to use. The price point is a little high for me so I’m not 100% sure if I will repurchase once this bottle is empty.

3y ago
The Virtual Labs Full Shampoo and Conditioner Duo is a winter haircare essential for me. When the colder months leave my hair feeling flat and lacking volume, this dynamic duo comes to the rescue. The shampoo thoroughly cleanses, and the conditioner adds the perfect amount of moisture without weighing my hair down. It's become my go-to set when I need that extra lift and vitality for my hair during the colder seasons.

10mo ago
I used to use bumble and bumble for years and then when they changed their line I had to look for new hair care. This brand of hair care has changed the game for me. I swim and wash my hair nearly everyday and I never worry about my hair not being clean. I also have color treated hair and the color has held very well. I use the shampoo, condition, the create and leave in conditioner.
I purchased the VIRTUE LABS 6-IN-1 STYLER a few months ago and use it when I style my hair with my air wrap. I love the texture of the cream since it is light and non- sticky, but provides a hold to my hair.
This shampoo is fragrance-free, which was a pleasant surprise. It's ideal if you're sensitive to fragrance or simply don't want your shampoo clashing with other products. The texture is silky and creamy, not too thick, and it lathers well, especially considering it's sulfate-free. The packaging is elegant (like most Virtue products) and has a high-end, clinical-meets-luxury vibe.The standout ingredient here is Alpha Keratin 60ku Clinical® which is Virtue's signature tech. It's a lab-engineered version of keratin that's bio-identical to human hair, meaning it binds directly to damaged areas and helps repair them. While it's hard to "see" this happening, over time my hair has definitely started to feel stronger and less
3y ago
Love these products. Expensive but definitely worth it. I use the curly haired shampoo and conditioner. I use a pretty small amount of conditioner and it really helps the comb glide through my hair. I also use their haircare products and like them a lot too.
Tested oil and spray for hair growth. So far good. Oil have coconut smell and that may be an isuue for some people. But it does what it says. I see my hairs looking very healthy even if I skip oil in day or two. Hair grow spray I can't say much so far. I use it 2 week. But its smell more pleasant for me. Look like high quite. Only one thing is that its looking like its very quickly to get the bottle empty.
Totally decent shampoo, conditioner, and stylers but I went through my bottles and they really didn’t wow me. I really wanted to like them and believe their marketing claims, but my hair felt and acted the same as always. I wouldn’t repurchase.
This and Ola Plex are my go to hair products. I get the professional size and it lasts forever! I have used the smoothing line purple line and full line and all have worked amazing. I also use some of their sprays.