Virtue
4.4 • 14 Reviews
Virtue sells hair care with Alpha Keratin 60ku to heal all hair types and textures.
4.4
Virtue earns strong reviews for delivering healthier, stronger, smoother hair—its Alpha Keratin 60ku tech and standouts like Recovery Shampoo & Conditioner, 6-in-1 Styler, and hair oil reduce breakage, frizz, and blow-dry time. Reviews also flag inconsistencies: some find results underwhelming or miss fragrance, certain scents (coconut) polarize, and growth serums like Density Booster require patience and show limited early results.
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4mo ago
After reading all the good reviews of the Density Booster hair serum, I decided to give it a try. I like that it’s not as oily as some other products in the market and can be used on damp hair as well. I’ve used it for a few weeks and still waiting to see results
8mo ago
I think I have literally tried every single product at Virtue. I cannot live without Recovery shampoo & conditioner, and I also use Smooth in the humid summer months. I absolutely notice when I have NOT used Virtue shampoo & conditioner as soon as I begin using the blowdryer. I have curly hair that I blow dry straight. I prefer a no-product feel and try to avoid putting anything on after washing & conditioning. When I use Virtue, I really don't need to use anything else because of their patented Alpha Keratin 60ku® protein. It seals your hair shaft making it so smooth, but not at all flat or heavy like product sometimes can. I feel like I need less time with the blow dryer as well. It is just the best ever. It is a little pricier than most shampoo and conditioner, but you don't need anything else and it cuts my drying time too. Every person I have let try it, has also converted (sister, mother, aunt) and they all have different hair types. Literally everyone I have introduced it to, also loves it. It really is superlative haircare!
9mo ago
Virtue products are great! I like the hair oil in particular. It leaves my hair soft, moisturized, shiny, and smelling so so good! I have mini sample vials with me in my purse, car and at my office cubicle.
I got the recovery shampoo & conditioner as my hairdresser recommended them to me. I felt like my roots were getting really oily really quickly, but my ends are dry. I have fine hair so it's cant handle really heavy products. I am really on the fence with this product. It seems to work ok but it's nothing special. For the price i expected better results.I also miss it having some sort of nice scent as i like my hair to smell nice after i wash it.
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What is Virtue?
Virtue sells hair care with Alpha Keratin 60ku to heal all hair types and textures.
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Raleigh, NC, USA
