Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • Overall, I want to support Tower28 so bad because I love the founder and the mission (focus on sensitive skin and being eczema-friendly). Unfortunately, I would consider their products to be a mixed bag. I think the brand is great for people who are looking for a no makeup or minimal look or totally new to makeup. The products are very user friendly and forgiving. Tinted SPF: Returned, 3/5. This is one of the more tinted SPFs on the market. It is medium coverage for sure. I don't love mineral sunscreen so this wasn't for me. Blush: Have multiple, 5/5. This is Tower28's best product, IMO. It blends so beautifully, especially with a brush. It's pretty creamy so probably best for drier skin types. Bronzer (Bronzino): Have one, 3/5, it pulls super warm and it's too glittery. Like visible chunks of glitter. Lip Gloss: Have one, 4/5. This is a very solid lip gloss. It's nothing special but does the job at a reasonable price point. The package size is very generous which I appreciate. Mascara: Returned, 2/5. Drooped and smudged on my oil asian eyelashes. SOS Spray: Used one, would not repurchase, 2/5. I saw no effects from this and it's widely known that it just contains hypochlorous acid and can be purchased for a fraction of the price from any drugstore or Amazon.

  • I have loved everything I've tried from Tower 28. I currently have the tinted sunscreen, their lipgloss in pistachio, and their blush in magic hour. The tinted sunscreen is super easy, lightweight, and moisturizing (though I wouldn't use this as my only sunscreen for the day - you'd have to apply a ton to get enough sun protection). The lipgloss is super smooth and glossy. My favorite product is the blush. I was never a blush gal, but I tried magic hour on a whim last summer and it completely converted me. The color is so pretty - on me, it brings a nice warmth to my face like I've been out in the sun for a few hours. I adore the formula. it's so creamy and easy to apply. I've used my fingers, beauty blender, and brush to blend out the product, all work amazing. A year later, this is still my most worn and most beloved blush. If you have dry skin like me, I think you'll like this formula. cream products all the way!

  • Tower 28 succeeds at clean beauty with an affordable price point. I have tried a number of their products including mascara, crème bronzer and pH neutralizing mist. All products have been repurchased. Looking forward to trying more from their product line.

  • i found this brand through TikTok when their SOS spray went viral. I was hoping to love this product but it broke me out the next day. the pimples i was getting were painful and type of cystic. I was like "Maybe I'm purging" I used the spray for one week to see if it helped with the breakouts it was causing. IT DID NOT. Once I stopped using the product, my skin went back to normal! It is definitely not a product for everyone! I am giving them a 4/5 rate because i do love their blushes and their tinted sunscreen, it is blend-able and super easy to reapply during the day or just for your everyday makeup.

    Bought myself
  • I love this brand. The SOS facial spray is a HG of mine. It smells a bit off putting but works great.

    Feedback

    Prices are a bit high but quality is there

  • Just a wonderful skincare brand. The quality of the products themselves are great, the packaging is very fun and aesthetic, and the pricing is very fair, especially for a high-end product being sold at Sephora. Love that this line carries a lot of cream products that are perfect for people looking for a less-matte look. The owner of this brand is also a sweetheart!

  • Their lip gloss is my favorite product of all time. I have not gotten around to checking out the other products, however, I am super thrilled to. The lip gloss comes in many differnt shades. They are glossy, but not sticky on your lips.

  • Great products and a decent price. The sunny days spf foundation is fantastic.

  • Love this brand- so fun and cool. I purchased the SOS spray and love it. It is great when I start breaking out from traveling or the time of the month. It clears me up quickly and it easy to use.

  • Obsessed with this brand. Personal faves are the SOS spray (purchased multiple times), cream blush, and lip glosses. Love the clean ingredients and packaging! Always look forward to seeing what new products they come out with.

  • I’ve tried the blushes, mascara, tinted sunscreen, lip glosses, and face spray and I’ve loved all of them. The color payoff is great and they offer a color range that is flattering for my skin tone (light-medium, olive). The consistency of the products is such that it blends easily with fingers and feels light on the skin. These products are great for my everyday work makeup - simple and polished. The packaging is also cute and easy to take on the go.

    Feedback

    I do like the size of the blush compacts, but it could be easier to open. The lip glosses are great and there’s no leakage and the applicator is nice. I believe this brand is advertised as “clean beauty”, but personally that’s not my main reason for purchasing. I did however notice there is no extraneous fragrance and I haven’t experienced accelerated expiration like other beauty y products without preservatives.

  • I am currently using the Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation. I have dry and sensitive skin, and I haven't had any issues or breakouts using this. I don't like to wear a lot of makeup, so this is perfect for me to even out my skin.

  • I've tried Tower 28's soothing facial spray, lipglosses, and tinted balm and have enjoyed all three. The "Beach Please" balm in Power Hour has become a purse staple for me, specifically!! It's moisturizing but not too greasy, good pigment density yet not hard to blend out and blur as needed. I swipe some on my cheeks, nose bridge, eyelids, and lips when I unexpectedly have somewhere to be and want to look put together and cute! This brand has made makeup way more fun for me as a person with extremely sensitive skin. Never have had an irritation issue with their products, for which I am so grateful. I haven't yet tried some of their newer products like mascara and lip liner, but I'm excited to give them a go this summer when I refresh some of my makeup kit!

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    I will say the plastic that holds the hinge together for the tinted balm snapped on me, but this could be my fault! I use a rubber band to keep it closed in my purse because I am just that dedicated to this lil product, lol.

  • Incredible good for you makeup products that live up to the hype.

  • I love this brand. I have the lipgloss, tinted spf and recently purchased the mascara, new lip crayon, and two cream colors. It’s essential no makeup, makeup.

  • Most tinted sunscreens leave a lot to be desired–but the Beauty SunnyDays SPF 30 Tinted Sunscreen was a nice surprise! I originally received it as a sample and am now hooked. I also have the cream bronzer - which I actually use a sort of eyeshadow - and it's lasted forever (in a good way).

  • I was influenced by Oliva Rodrigo to buy their lipglosses.... and WOW are they amazing. This is seriously the only lipgloss I wear that does not feel super thick and sticky! This clean beauty brand is criminally underrated and I absolutely love everything I have tried of theirs. The lip gloss is a must have.

  • My favorite blush is their cream blush, it’s creamy and long lasting and gives a beautiful sheen to the face. I also really like their skincare spray, has made a huge difference in my hydration.

  • I recently started using Tower 28's SOS Daily Rescue Facial Spray and SOS Intensive Rescue Serum and while it's too early to tell if they are effectively reducing redness and irritation, I'm optimistic that they will make a noticeable difference in the coming weeks. The packaging of these products is certainly a standout, with its bright and vibrant orange hue that's sure to grab anyone's attention. I also appreciate that they come in a spray and serum form, making it easy to use and apply to my face. I'm looking forward to seeing the results of using these products on a regular basis.

  • Everything I have tried from this brand I have loved. I am an especially big fan of the lip glosses and the tinted sunscreen. I wear them almost everyday, and have had no breakouts, no redness, nothing.

    Feedback

    Great makeup, sustainable brand