I have been so impressed with this brand. The concealer serum is the best concealer I have ever used, so when I saw they came out with sparkle eye shadow sticks I just had to grab them. They are sooooo pretty and much more pigmented than I thought they would be. Very smooth and easy to apply.
I thought the “cooling effect” was probably just marketing but they actually are! It’s like a cooling water feeling on the eye which is lovely in the morning. Nice and compact so really easy to travel with which I love.
I had this concealer on my wishlist for so long and finally got to try it! It is super creamy and blends very nicely. I found it to be a hydrating formula, it is very lightweight so it didn’t feel super heavy. I think it gives your skin a little dewy finish, it’s not matte but instead gives your skin a natural look. The applicator tip is oddly flexible, similar to a lip gloss applicator. I personally prefer doe-tip applicators but it didn’t feel super stiff. Applying it is alright but then it just seems to really get super patchy and drying. I think the texture is nice in the beginning and it doesn’t feel heavy, but then it becomes the most drying feeling ever
The Los Angeles in me is screaming at how Tower 28 incorporated the smallest of details in their product packaging! It features iconic places in Southern California and is consistent with their brand colors!
I've used the below list of Tower 28 products the last two months and can finally provide a review on all the items I tried out!
SunnyDays Tinted SPF 30 (4/5)
This is a light mineral sunscreen foundation that has good coverage. It is buildable and has no white cast! I break out very easily with sunscreen yet this formula does not anger my skin! I did experience some caking but overall a solid product.
Serum Concealer (3/5)
The serum concealer tested my patience! The "glides like a serum" is honestly the best aspect of the concealer. However, it does cling to dry patches near my nose area. Even when I make sure all my base layers are fully dried, on occasion, this concealer causes pilling. I even tried it on with SunnyDays as the base and it still had pilling. I tried multiple moisturizers and had the pilling issue so I am not sure what the incompatibility may be with other products. Perhaps, it may be user error so I'll continue testing this out with different products to achieve better results.
Intensive Rescue Serum (5/5)
The Intensive Rescue Serum is the best product for spot treatment!! The bottle dispenser is a 0/5 (spits in all the wrong directions and not friendly to dispense the thicker serum)! However, I just checked the website again to see if others had the same experience. I am *so excited* to see that Tower 28 just launched a redesigned bottle with a new pump (thank you!!).
SOS LipSoftie Lip Treatment (4/5)
A staple for the windy yet hot fall days here in Southern California! I love the bold red color of the tube! The lip product is really non-sticky! I do wish the formulation had less ingredients such as the iron oxides, red 27 lake, and titanium dioxide but this lip product will be part of my permanent rotation.
Love this brand! In my hunt for tinted spf I found Tower 28. I love wearing tinted spf on my in office days, as it provides light coverage & protection. I also have recently been using the concealer. It is not as hydrating as I’d like it to be, but it is for sure better than other brands (blame my dry under eyes for this one!)
I started off loving on Tower 28 mascara years ago so decided to give the concealer, blush and SOS sample a try. When I tell you I've found my new holy grail products, I absolutely mean it. I've never used a concealer that matched and wore on my skin so perfectly. The brown mascara is incredible and doesn't clump. I'll be using these forever. Tower 28, you have me for life.
I love literally everything Tower 28 does, but especially the swipe serum concealer and tinted SPF. The swipe concealer is super gentle and creamy, especially for someone like me with dry and sensitive skin. Same goes for the tinted SPF. I imagine the tinted SPF wouldn't be great for someone with really oily skin, but I find it really effective.
