The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Ingredient-transparent formulations
  • Clinically effective actives
  • Minimalist, fragrance-free options
  • Wide, customizable range
  • Occasional sticky textures
  • Potential irritation from actives
  • Hit-or-miss product efficacy
  • Confusing layering for beginners

The Ordinary earns strong reviews for being effective and ingredient-focused: many users report clearer, smoother, more hydrated skin from staples like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky or pill, certain actives (retinoids, vitamin C, high-percentage acids) can irritate or be too harsh, results can be hit-or-miss by product or skin type, and the range can be confusing without research.

AI summary based on Thingtesting reviews

2,506 reviews and posts

  • I've been on and off of using the ordinary - the Hydraulic acid and Niacinimide. When I use them a lot, my skin adapts to them, but when I use them after a period of time off, I see a huge change. They're very affordable which is a plus!

  • I love this serum so much! There is actually a visual difference when using this!

  • This is the only skincare products I use. Since I started using this my skin has never been better. The process right and the products are incredibly clean and work.

  • I use several products of them, and I couldn't recommend them enough. From primer to everyday skincare products, they are my go to brand!!

    No relationship
  • As a user of The Ordinary products for the past five years, I've noticed significant changes over time. While they've lost some efficacy for me, my curiosity for the brand remains, especially regarding makeup. Although I haven't had particularly good experiences, given the specific needs of my skin, I still believe they can be good products. I find them economically and environmentally sustainable, which keeps me interested despite the fluctuations in effectiveness.

    Influencer for The Ordinary
  • One of my fav skincare brands. The price point is great and the products work better than many other high-end products. I love the hyaluronic acid and the salicylic acid. Both make my skin so glowy and clear.

  • The exfloitationg toner will still be the best i have use, i start exploitation and i want to start simple so i use ordinary and it has being great a so far

  • I enjoyed using this product and the price point was decent but I don't appreciate the company ethics and their sympathy to aggressors in a recent international conflict.

  • I love the hair serum and eyelash serum from The Ordinary I use it all the time. I did not like the Azelaic acid product. Their price points are amazing and it's great to see it available at Sephora.

  • Love the acids in this line. I get dandruff occasionally so I need to dab a bit in my hair and rinse off after ten minutes. I do this about once a week and no more dandruff after!

  • I FREAKING LOVE THIS BRAND. I have used an Ordinary skin routine for the past 3-4 years and it has been the only thing to effectively clean up my texture. Since using it, and especially 1-2 years into using it, I am constantly getting compliments from strangers saying I have super clear or glass skin. What I love the most is how simple it is. The site is easy to manage, the packaging is plain, and the price is right. Also they have amazing customer service and discounts!

  • The ordinary products are great- they are easy to use and get the job done. They are odorless and effective. Their prices are amazing.

  • The Ordinary is more affordable than most trending skincare and actually does something! The Acne set is a great value set that clears up acne and blemishes!

  • I gave routines from this brand to all of my female family members for Christmas this year. It’s affordable and functions well.

  • I’ve used The Ordinary for years. Simple active ingredients equal the right routine customized to your liking.

  • The Ordinary is an amazing company that provides excellent products at an affordable price.

  • Love the serums. Great as little gifts

  • The Ordinary has great packaging and prices, but I don’t think their products have been really effective for me. The rosehip oil and glycolic acid toner don’t seem to do much for my skin. I have used their niacinamide serum for a while but ever since using other serums I realized that the Ordinary’s didn’t have a great as an effect on my skin. I am currently using their retinoid serum which I like and at the price point I would recommend The Ordinary for any people looking for low budget skincare

  • I used to really love the Hyaluronic Acid from The Ordinary. I still use from time to time when I want an extra hydrating layer, but I have a sneaky suspicion that their formula has changed slightly because it doesn't seep into my skin the same way it used to. I do love their other products though! I appreciate that it's affordable and straightforward.

  • This is my favorite brand of cosmetics. While I think that I am a enlightened guy, I'm not one to spend a lot of money on fancy face creams and moisturizers (mostly because I forgot to use them). I started ordering directly from the company and they put me through a tree system to figure out which products I should use to solve which problems. I then started to buy it from Sephora and target to replenish. I think the products are nicely packaged and very reasonably priced. The only thing I would change is that the droppers are more than I can handle. Putting it in a simpler dispenser would be better- one of them shattered in my sink when it fell from the shelf. My skin is probably better than it would be if I didn't use it- but there really isn't any control in the experiment.