Foundation Shampoo

4.4 • 7 Reviews

The Rare “Clean” Haircare That Actually Performs I kept hearing Penn Smith talk about ROZ Haircare and finally tried it, and the praise suddenly made complete sense. This has very quickly become my favorite shampoo and conditioner duo. My hair has been in that frustrating phase where it’s dry on the ends, somehow oily at the roots, and generally behaving like it has its own emotional support system. ROZ somehow made it all feel calmer. The shampoo cleans my hair without giving that stripped squeaky feeling, and the conditioner makes my hair feel soft and genuinely healthy without coating it or weighing it down. My hair looks smoother, shinier, and much more expensive in that quiet way where people just assume you had a really good blowout. What also surprised me is that the formulas feel cleaner without sacrificing performance the way some clean haircare does. A lot of cleaner shampoos leave my hair either flat, tangled, or strangely fluffy. ROZ somehow manages to make my hair look better instead of just making me feel virtuous. The scent is also very chic. Fresh, subtle, and expensive-smelling without announcing itself three rooms ahead of you. Fully at the point where I’m recommending it to people unprompted.

I tried Roz’s shampoo and conditioner and absolutely love it. I have medium hair that gets oily very easily, and this shampoo cleans my hair without leaving it feeling heavy. My hair feeling lightweight and hydrated, and I’m able to not wash my hair for 3 days. Even my husband started using it and commented on how amazing it is for his hair! The smell is really nice too. I also like how it comes in refill packs rather than having to replace both bottles. Excited to explore more of their products. I’ve recently used their styling cream which leaves my hair feeling smooth and not sticky or crunchy. I’m also testing some of the air drying products.

The RŌZ Foundation Shampoo is one of those rare shampoos that actually feels like it cleans well but doesn’t leave your hair feeling stripped. It gives a really solid salon level cleanse with a nice rich lather, but my hair still feels soft and hydrated after rinsing. I usually double wash and this one works really well for that second wash where everything suddenly feels super clean. I have wavy hair that can get dry on the ends but also get oily at the roots, and this shampoo works beautifully for both. My scalp feels clean without that tight, squeaky feeling, and my lengths don’t feel rough or tangled after. It also seems to help my waves look more defined when I air dry, which I didn’t fully expect from a shampoo! The scent is a big part of the experience for me. It smells like a really elevated, fresh botanical blend, like I feel like a pseudo Californian (lol). It’s noticeable in the shower and I can still catch hints of it after my hair dries, which I looooove! Overall, really loved this shampoo and excited to try more from the line.

Really enjoying this shampoo. It cleans my hair well without stripping it, leaves it feeling fresh and soft, and smells absolutely wonderful.

This shampoo is lightly fragranced and smells delicious (to me)! It lathers beautifully and is a good daily shampoo. My hair feels clean after using, but I also don't use a ton of product in my hair. If you need a deeper clean, this one might not be for you -- but I'm really enjoying it for everyday use.

I got the mini essentials kit and I was not impressed with any of the products. The Milk Serum left my hair greasy and stringy. The shampoo and conditioner were fine, but they didn’t do anything that a drugstore shampoo and conditioner couldn’t do. I also had a heck of a time getting the conditioner to come out of the container. I do like that the packaging is more sustainable than most companies.

Ive been using ROZ for the better part of two years. I work in an upscale beauty boutique and I can attest to its following-people are obsessed and repeat buyers. Try the shampoo and conditioner. and you'll see why its a favorite; doesn';t weigh hair down and the scent is insanely good. The milk is a favorite as well. I use the milk and think its good for my fine strands but the other oil and style products work better on thicker, dryer hair. Also worth noting, the shampoo and conditioner are reflillable.