I tasted their Zero Proof Gin. I first tried it a gin and tonic. Tonic is sweet and loaded with flavor, so it’s difficult to taste the "gin" directly, but its presence definitely elevated the drink. Qualities like a pine aftertaste and a lingering “burn” showed Ritual’s gin to be a worthy addition. The mild burn stuck around longer than expected and curiously reminded me of the sensation after eating a bite of fresh jalapeno. Next, I tasted the zero proof gin on its own. It was a shock to me. The drink touches your tongue and it’s surprisingly flat. The smell and taste conditioned me to anticipate the heat sensation of high proof alcohol and there was none to speak of. The flavor is interesting and complex enough, but doesn’t offer much appeal for a sipping drink. Pine is the dominant flavor over the traditional citrus, floral, and juniper notes of gins.
If you think too much about ammonia-based house cleaners while drinking this, it might ruin your experience.