Ritual Zero Proof sells a range of non-alcoholic cocktail mix alternatives. 

Ritual Began Because We Love To Drink.

To eat too, and have adventures. We like to wrestle with our kids and climb mountains. We like to make art and we like to stay out too late laughing. We, by the way, are three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens.

The goal wasn't to replace liquor -- bite your tongue! -- but to add a new tool to our cocktail kit. Another way to mark a moment.

Simple enough, right? Yeah, not so much. It took more than a year and hundreds of iterations to perfect our recipes.

We learned how to blend jambu and prickly ash, how to extract the essence of blue agave, reduce the oil in juniper and heighten the perfume of pine. We taste-tested vanilla from Madagascar against vanilla from China. We sought guidance from master chefs and held tasting sessions for Chicago's best bartenders.

We weren't interested in a glass of "something."  We're not interested in new-age goop that defies explanation, or fancy spa water that bears no resemblance to liquor.

We weren’t satisfied until it tasted and smelled and felt like the real thing. A new way to make an old favorite (or an Old Fashioned.)

Because we care what we put in our glass, our recipes are labors of love.  Because we care what we put in our bodies, our products are all-natural with no allergens.

Because we care about how we treat the environment, our packaging and shipping minimize waste.  And because life is short, our company is still a group of friends. There are just more of us now.  Here’s to friends clinking glasses – whatever may be  in them.

— GG, Marcus and David


Ritual Zero Proof

Tequila Alternative

Non-alcoholic drinks & mixers

Drink

I tried their gin alternative and LOVED it in a g&t! I tasted it by itself and it's definitely missing some of the more botanical flavors that Tanquerey/Hendricks has, but is still a good replacement. 

I can't wait to try their tequila next!

As someone interested in trying a Dry January, Ritual Zero Proof came across at exactly the right time. My local store had only had the Tequila Alternative, though I would have preferred the Whiskey. While the bottle appearance was stylish, I was quite surprised by the expensive price that mimicked and even surpassed some alcoholic spirits.

At home, I mixed it with Coca-Cola and lime, and instead of something that reminded me of something I'd order in a bar, I got a strange artificial taste I don't think I would have gotten with traditional tequila. I had two of them to make sure it wasn't something with the glass or the ice, but the flavor remained. The only benefit it has on regular tequila is that I didn't have a headache the next day!

Order weeks ago and have yet to receive. I was planning on trying other items but not now . I’ve emailed them a few times and never was given a courtesy of a reply . Buyer Beware !!!!

The tequila and gin alternatives are great.  I think the whisky alternative has a bit of work to be done on the smokiness front.    The smokiness can be a bit overwhelming in the wrong cocktail.

I've been trying to drink less lately, and for me the ritual of having a drink with dinner or with friends is not something I wanted to give up.  However, I sleep better and feel better when I drink less.  Enter Ritual Zero Proof.  I love a good margarita and honestly the Tequila alternative has a very similar profile to a reposado and makes a very tasty margarita.  I would add a bit of orange juice to it as well, somehow that flavor profile helps bring out the sweetness and balance the acid better.

Great products. Have been a great addition to dry January, baby showers and any time you want a special drink but no booze. 


If you think too much about ammonia-based house cleaners while drinking this, it might ruin your experience.

I tasted their Zero Proof Gin. I first tried it a gin and tonic. Tonic is sweet and loaded with flavor, so it’s difficult to taste the "gin" directly, but its presence definitely elevated the drink. Qualities like a pine aftertaste and a lingering “burn” showed Ritual’s gin to be a worthy addition. The mild burn stuck around longer than expected and curiously reminded me of the sensation after eating a bite of fresh jalapeno.

Next, I tasted the zero proof gin on its own. It was a shock to me. The drink touches your tongue and it’s surprisingly flat. The smell and taste conditioned me to anticipate the heat sensation of high proof alcohol and there was none to speak of. The flavor is interesting and complex enough, but doesn’t offer much appeal for a sipping drink. Pine is the dominant flavor over the traditional citrus, floral, and juniper notes of gins. 

Flavor is in the ball park of what it should be. Tried a few of these at a local NA store and bought a bottle of the whiskey to try in cocktails at home. Being that it's not a alcohol removed NA drink the flavor isn't as close as others. Flavors are a bit artificial tasting. It's ok in a mix. But if you are opting for NA I'd suggest going for an alcohol removed version. Price is a bit steep too.

I've really enjoyed Ritual Zero Proof, some of their NA flavors are definitely better than others, but overall, a great product. As far as a replacement, their Run and Tequila are a home run! The Gin is still great for mocktails but brings more of a juniper flavor than an alcohol bit. And I will say, their Whiskey does nothing for me. Their new aperitif is a star for this summer! Would 100% recommend it to someone trying to live a damp lifestyle. 

Ritual Zero Proof

Similar brands

Best of

Other category brands