Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • great TP! Bought a year supply last year but now you have raised your price by 40% higher than what I paid then.

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    keep price affordable for loyal repeat customers

  • That Reel Products use sustainable bamboo for their paper products is a big plus. I also like the convenience of having my order regularly shipped to my door. The quality is good; overall would recommend Reel paper products!

  • I love — absolutely love — Reel paper products. They are high-quality, made of sustainable bamboo, and I now only use their toilet paper.

  • Great sustainable product, good communication with the company

  • Strong, soft TP with texture for catching all those dingleberries 🥹

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    Get it in stores!!

  • Great product. Love the no plastic idea. Will continue to subscribe.

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    Would like at least a double roll option. Family of 5 here- we run out very quickly. Would prefer not to have to replace roll so often.

  • I love Reel. They are easy to work with from a customer service stand point and I love their products. They arrive on time and are reasonably priced. They are also all about sustainability and are a zero plastic company, which I love. I have sent boxes to family and friends as gifts and to get them started making their switch to more sustainable living.

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    I want more products! They innovate all the time so, I’m sure it’ll happen!

  • Fabulous product. By far the best environmentally responsible paper product I’ve found

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    I have no complaints about this product. I’m a loyal customer! Thrilled with the product

  • A great alternative to paper toilet paper! It is an easy replacement and the quality is great! Each sheet is thick and at least double ply. It's not too rough on the bottom nor is it too soft that it'll rip. I feel great using Reel for my toilet paper.

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    The sheets could be a little softer but barely an issue. I like it the way it is to be honest.

  • Strong. Slightly textured, stays together, I like it!

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    I wouldn't change it.

  • I’ve tested other toilet papers not made from trees, but none were enough like the tree variety……until Reel. I like this even better! It’s super absorbent, not rough, rolls are tightly wound and last a long time. Just PERFECT!

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    I can’t think of a single thing!

  • I am happy to have found a high quality product that is sustainably grown and has no plastic packaging. We need more environmentally friendly choices like REEL.

  • Great product, soft enough and tough enough. Need less than regular paper.

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    No improvement needed imo

  • Great product! Love the ease of delivery and how sustainable it is.

  • I love the Reel toliet paper; it is gentle on my sensitive skin. My subscription is very easy to manage as I get advance notice of a delivery and I can adjust the timing if needed. And I truly appreciate the opportunity to contribute to sustainability (the toliet paper is made from bamboo so it is tree-free) and to avoid plastic packaging.

  • I’ve been ordering Reel bathroom tissue for a couple of years now. It is absorbent, soft, and plastic free. I am never out of it. And they give back! What more can you ask for in a product/company.

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    Nothing. Maybe some colorful wrapper but not important.

  • I tried it first because I felt self-conscious about how much toilet paper I use and how I was killing the trees. I liked it but then I saw another brand with similar values so I tried them but ended up coming back. there are no false pretenses with this brand. That’s why I stick to it.

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    I don’t know of anything that could be improved other than the price being better if you buy more at once. My cats love the wrapping of the toilet paper rolls. So it’s somewhat an all-in-one experience for us!

  • What is this toilet paper is the right level of soft to get the job done!

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    I think that you guys are amazing I will not be switching toilet paper probably ever

  • Awesome product. Soft, durable. Feels great to have a great product that supports sustainability.