Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • Reel always shows up on time and we love the product. I love the fact that this company helps to plant trees and save trees and mostly because it's plastic free.

    Feedback

    It's a bit pricey but I understand.

  • Love it! We use an add-on bidet and Reel bamboo products for a paperless bathroom. The combination is perfect. No trees die, and we are clean and comfortable. Hooray!

  • Love the toilet paper! Softer than other recycled TP products and love the wrapping. Incredibly fast shipping!

  • We tried the Reel toilet paper, And the texture is wonderful, we love it! It is such an extra bonus that it is good for the environment, which matters a lot to us.

  • This product has made a difference for my needs, and makes a difference for other people and for the planet. It makes zero sense that all disposable paper goods aren't made from bamboo.

  • Starting using a few years ago and haven't stopped since. If you have a septic tank this tp is an added bonus as well! Love the delivery right to my door!

    Feedback

    Maybe softer.

  • I had been looking for a way to limit my paper products usage, or find something more sustainable and came across Reel. I've been a subscribing members since 2021 and haven't looked back. I tried other bamboo TP and paper towels, but Reel seems to be the softest and most durable. I love it!

    Feedback

    I do wish the rolls were a big larger, but it's not a huge issue.

  • Started getting Reel toilet paper during the crises during the pandemic when the stores were bare. Since these are from a sustainable source, they still had product to spare, even then! Received the rolls at that time and have been using them ever since. Really like the quality and the right to door shipping. They are also constantly improving the quality and durability of the paper products, so there's certainly more to come from them!

    Feedback

    My only issue is the automated renewal has 4 weeks as the earliest. With 4 people in the house (2 being retirement age) the paper can sometimes go by faster than 4 weeks. Would like a 3 week option, but honestly that's really not that big of a deal (so leaving as 5 stars).

  • We've been thrilled with Reel for a few months now. The paper is durable and doesn't tear during use. No plastic anywhere in packaging, entirely recyclable or compostable from stem to stern. If you're into the creepily soft stuff, keep looking. But if you're after absorbent, functional paper that you can feel better about, those is the thing for you! We find that we need less of Reel to get the job done, as it were - bonus! Worth every penny.

    Feedback

    The only thing that would be better would be if the raw materials were sourced and final product created a little closer to home to cut down on the transportation costs to the environment. Still better than conventional bleached and plastic wrapped eerily fluffy to by a lot of miles.

  • I have been using reel for several years. It is environmentally responsible, 3 ply, soft but strong, there is no plastic, and it is tree free. We love it. I do believe that the price is approaching a level that makes it less attractive. There have been 3 price increases since we started using reel.

    Feedback

    Lower the price Do away with the overwrap on each roll

  • I have been a happy and comfortable customer for some time now. It is a great product that is good for our planet and affordable. The shipping is always on time and when or if you need to speak with customer service they are always kind and helpful.

    Feedback

    I wouldn't change a thing, you would always want this product to be softer but there is some compromise when you are making a small sacrifice when you are helping to save the planet.

  • I love using bamboo paper products that are better for the earth. I also like that it is delivered directly to my door. It was very useful when had shortages at the store. I use the toilet paper and paper towels. They work great.

    Feedback

    It is not the softest toilet paper but works great.

  • This is really amazing toilet paper! A roll lasts so long. I love that it's environmentally conscious in its packaging and tree-free. We were using super soft charmin before switching and the switch was easy. The toilet paper is thick, not at all see-through or thin or scratchy. Highly recommend!

    Feedback

    Can't think of anything!

  • I’ve been a customer since 2019, they saw us through the pandemic and have always had great customer care along with their terrific eco friendly product. Easy website and subscription service to use too. Really love their bamboo TP it’s reasonably priced, a nice weight (isn’t flimsy!) and you feel better knowing bamboo is easier to regrow and there’s no plastic waste involved

    Feedback

    Honestly nothing for me. They’re great.

  • Fast shipping, appropriate eco-friendly packaging. A little light on total square foot per roll - grove’s rolls have 12 sf more per roll for same price.

    Feedback

    Enlarge sheet size so that 300 squares would equal 44 sf.

  • It sounds ridiculous but this toilet paper has spoiled me for all other toilet paper. It’s the perfect combination of soft and strong, without leaving behind any of that tp residue. Ladies, you know what I’m talking about. Customer service is also fantastic to work with, I don’t think I’ve ever appreciated a subscription brand more. A bit pricy, but considering the environmental karma points and how long it lasts, it really all equals out in the end.

    Feedback

    I really can’t think of anything. Maybe more customizable options. I often need like 4-6 extra rolls a month for my family, but you have to move up to double the quantity. I wind up getting Scott to fill the gaps.

  • Great product and it's easy to modify orders via text.

  • Love the product, though it's a little expensive. Worth it for not having to use regular paper though.

    Feedback

    Maybe rewards points for subscribers or other discount options?

  • When we ordered Reel for the first time 3yrs ago. The price was reasonable for fancy boutique style toilet paper. Now, reason why it’s just 3 out of 5 for me is that the increase of pricing is pulling me away as a customer. Sure supply and demand and our economy are just a factor of why they need to increase and it’s understandable from a business point of view. The quality of Reel is without a doubt the best I’ve ever used. Sad that you’re losing a me as a customer.

    Feedback

    A coupon every now and then would be great.

  • Quality product, easy to adjust orders via text.

    Feedback

    I think they just need to get the word out more, if possible. I heard about it from a friend, haven’t seen much advertising if any.