4.7
93% of reviewers would recommend to a friend
Reel
4.7 • 1,302 Reviews
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4.7
93% of reviewers would recommend to a friend
Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.
AI summary based on Thingtesting reviews
4y ago
We are very pleased with Reel toilet paper, we switched over more than a year ago. It's important to us that it's made from a very renewable source, bamboo. It is stronger than most other types of toilet paper, and it's really a plus that it doesn't tear or fall apart while using (like paper).
Feedback
It would be helpful if the rolls were slightly larger.
4y ago
I loved the ease of ordering and discounts. This company really helped my family during the pandemic esp since my college aged kiddo needed tp to be delivered to the dorms. Unfortunately, big block retailers nor their same day courier companies at the time would not deliver to the dorm. Not only did they have supply availability and ease of ordering….they also had wonderful packaging as well. Each roll was individually wrapped for ease in storing and for use.
Feedback
Affiliate partnerships, I may have considered staying because I was referring at the time to EVERYONE I knew.
4y ago
I found out about Reel in August of 2019 and thought that I'd give it a shot. I knew that bamboo is 1) extremely fast-growing, 2) easily sustainable, and 3) a very strong grass, which makes it easy to turn into paper. Reel also works with SOIL, an NFP which has been transforming waste into useful resources in Haiti since 2006. I liked Reel well enough that I had already been using it and was an established customer by March of 2020, and I never had to worry about having enough toilet paper. It's 3-ply, lint-free, strong, and does the job. It's now almost August of 2022, and I still use Reel TP. Not only that, but I use Reel Paper Towels, too! They'll give you a heads-up (email, and text if you've given them that option) to let you know that you'll have a shipment going out in 3 days so that you can make any last-minute changes - you can delay your delivery up to 3 weeks or skip it altogether via text (without signing into your account) if you opted into that. The whole system is pretty convenient!
Feedback
While it is 3-ply paper and is pretty tough, it's not going to be the paper for you if you have hemorrhoids. It's not "rough", but it's not pillow-soft and linty. I have mixed feelings about each roll being individually paper-wrapped, but it's better than wrapping the whole thing in plastic and probably easier than lining the box with paper and wrapping the whole bunch that way (and more aesthetically pleasing for some people.)
4y ago
Great product, great mission, good services, can’t beat it!
Feedback
Nothing!
4y ago
Great packaging and a really good product at a fair price
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no specific feedback
4y ago
Lint free and soft. Auto delivery is perfectly timed. The packaging is minimal and recyclable.
Feedback
No improvement needed!
4y ago
I use reel because it is an environmentally good choice. I also use it because it is strong but soft enough. We have a bidet toilet seat, so strong is a plus.
Feedback
I can’t think of anything!
4y ago
If found Reel during the Great Toilet Paper Shortage of 2020 and I was pleasantly surprised. An excellent product, thoughtfully produced and the prices were real, no price gouging as was so common at that time. Their customer service was friendly and honestly I felt like I found this gem of a company during a really bad time. I gave their information to a couple of friends and I could not have been happier with the whole experience. I will purchase from them again.
4y ago
Great toilet paper. I’ve used 2 other recycled brands and I appreciate that Reel is 3 ply and sticks together. It’s soft enough but doesn’t flake or leave dust everywhere like Charmin. I tried their first round of paper towels and I didn’t like them, so I sent feedback and they listened! They changed the “formula” which is much appreciated. Not to mention it’s just nice to have all your TP for the quarter mailed to you and you never have to think about it.
Feedback
I hate flakey/fluffy/ dusty toilet paper like Charmin but if it could be made softer that would definitely be a plus. The Grove toilet paper is a bit softer, but the plies tend to delaminate which also drives me crazy. If it could be made a bit softer without compromising the integrity of the structure it would be the best TP in the world
4y ago
I love it. No virgin paper, but you’d never know. No plastic! Soft but not in that weird way that leaves paper behind. Strong enough. Right amount of thickness. Subscription is super easy to navigate.
4y ago
Love love love this brand. Awesome quality
4y ago
Amazing!!! I was worried they weren’t going to be soft or thick enough, but they absolutely are!! I will be using these forever.
Feedback
I love the toilet paper. I kind of wish they weren’t individually wrapped, it’s a bit of a hassle.
4y ago
Delivery is prompt. Paper is good quality.
4y ago
It’s a great product. I like that I use less product and that shipping is consistent.
Feedback
Offer table napkins
4y ago
I love Reel. The delivery is so handy and the toilet pape is exceptional.
Feedback
It’s perfect already.
4y ago
love their products and have a great automatic shipping system. So nice to have the toilet paper individually wrapped in paper and not in plastic.
4y ago
I think it's a great product. I have a lot of weird allergies and I don't have any reaction to this toilet paper.
4y ago
The concept is great - I love how easy it is to switch out an everyday consumable to a more sustainable product AND I love that it's an auto-ship because toilet paper is something easily forgotten on a shopping list... and not something you ever want to run out of! I especially appreciate how they've added text message reminders of upcoming shipments so I can adjust if needed.
Feedback
Nothing? The quality is great, the packaging is all recyclable, the communication and opportunities to edit shipping dates are fantastic.
4y ago
The texture and quality was on point. Package perfect and eco friendly.
Feedback
Nothing.
4y ago
Works great and I love that it’s bamboo. Sustainable and plastic free.
Feedback
Affordability