Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • I LOVE the toilet paper so much that I also subscribed to the paper towels. Just the fact that they are sustainable got me hooked and these are the only paper towels and TP that I use. TP for about 3 years!

  • I love this bamboo tp and convinced my family to try. They all approve too. Easy to order through Target and skip the ship$ with my redcard.

    Feedback

    It is costly, but we feel it's worth it. We have a bidet so use less than the average family.

  • Absolutely amazing toilet paper, has thickness but not too thick but also soft at the same time. Same for paper towels, very absorbent and no dust shedding like most paper products do.

  • Love not having to go to buy these in a grocery store because they are just delivered at home when I need them.

    Feedback

    The kitchen rolls are not always super easy to rip off on the dotted line.

  • I love everything about this toilet paper! It saves trees. It comes to my door. There is no plastic anywhere.

    Feedback

    I wouldn't change a thing!

  • I love Reel TP! I purchase it for my home, my parents, and their cabin. The bamboo option reduces so much of our impact on the earth, just for TP! I prefer the feel and have been told by family members that they actually use less!

    Feedback

    I wish the sustainable message was more clear on the individual packaging.. you know, so when others are in my restroom and curiously reading....!

  • I bought Reel toilet paper at Target. I recently re-ordered directly from Reel website. I enjoy the mission statement and purpose and happy with the efficacy of the product.

    Feedback

    Where it's a great product, the price point is very high. I've been using based on numerous discounts through retailers but also AMEX.

  • Love it.

    Feedback

    Create more products with bamboo.

  • Just as good as regular toilet paper! No difference. It’s kind of a no-brainer - also helps the environment. Fast shipping too.

    Feedback

    I’m not sure how they’re shipped but any effort to make the actual shipping and delivery more environmentally conscious would be great.

    Just a customer!
  • Love this product. Not only are you making the surface a better place but the product holds up very well. For the past 2 years, my wife and I have used Reel as our go-to-brand for toilet paper. In the sustainable product industry, sometimes quality is an issue because of the sacrifices you make with materials (but for the greater good) so it's understandable when sometimes a product is "on its way" vs "being the better alternative". Reel surpasses this challenge and holds up to the test.

    Feedback

    No improvements necessary.

  • Love the quality of the paper and love that Reel does good for the environment. An auto supply of toilet paper is one less thing to worry about and means one less package to have to lug home from the store. Also, they use no plastic in the packaging and thats a major plus.

    Feedback

    Its slightly more expensive but the quality is better so we find we use less each time!

  • Such a pleasure to have this bamboo toilet paper delivered.. I never run out this product. They will ship to you whenever you make a request or you may have it monthly. You are in charge of that. It's not soft like Charmin but soft. Besides saving the trees, this is bamboo, better for the environment.

  • I think this product is one of the best things I’ve ever purchase.

    Feedback

    I have no recommendations at this time.

  • I think Reel paper is a good product. I like using it. It is gentle on the skin, and better for the environment. I will continue to use it.

    Feedback

    The price is a little high.

    Works for Reel
  • I've been ordering from Reel for about a year or so now and I'm very pleased with the experience. I have auto delivery on delivering every 16 weeks for both toilet paper and paper towels and it's extremely convenient and the pack size is perfect for my family.

    Feedback

    The only improvement I would make is to be able to go beyond the 16 week delivery if you had a smaller family size.

  • I love the idea and the product. My wife also approves.

    Feedback

    Reel should also offer Bamboo Paper Towels not recycled paper.

  • In like that it is good for the environment & plumbing.

    Feedback

    It is a little rough.

  • After years of using another brand, we switched to Reel. Love the convenience, the product and that using Reel is minimizing environmental impact.

    Feedback

    There are no areas for improvement. We love everything about our subscription and the product.

  • It's durable but soft! Who Gives A Crap is absolute crap, I'm so glad I found Reel toilet paper so I can feel good about the products environmental impact as well as it's use and comfort level.

    Feedback

    Nothing. It's perfect. Get way more people to buy it so the price can go down. That's where I lose specially large households. They're so used to Costco bulk but if we can drop the cost a little, I think the environmentally friendly would counter the cost difference.

  • It feels ecological, less wasteful.

    Feedback

    Hey s sister version ; but it's on