4.7
93% of reviewers would recommend to a friend
Reel
4.7 • 1,302 Reviews
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4.7
93% of reviewers would recommend to a friend
Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.
AI summary based on Thingtesting reviews
4y ago
amazing product, communication and shipping
4y ago
I tried out the subscription after hearing about Reel Paper on a podcast. The website was very user friendly, and ordering was really easy. My first package shipped quickly, and the tracking provided was super accurate. I got a text a few days before my next box was supposed to ship, and since I wasn’t ready for another shipment, I was easily able to postpone it via text, without even having to log into my account. I got another text when it was ready to ship again and I was easily able to confirm it, and again, shipping was super fast.
4y ago
I am in the process of making my purchases greener, primarily by avoiding plastic. Reel is a sustainable paper in a recyclable box delivered to my door. What I didn't know when signing up is how easy it would be to respond to text messages or email to adjust my subscription as needed. That's really helpful and I'm not sure why others aren't doing it.
Feedback
My kid and I are perfectly happy with the toilet paper. Husband wishes it were a bit softer <shrug>.
4y ago
Their toilet paper is very thick and sturdy for environmentally friendly TP. Every little detail is so environmentally conscious and I really appreciate it.
Feedback
I wish I would get a discount for subscribing
4y ago
This company is amazing. During the height of the pandemic, Reel was one of the few companies who not only had toilet paper available for their customers, but they also didn't raise their prices due to demand. The packaging is nice. The toilet paper is strong, eco-friendly and does not shed lint. 5 stars!
Feedback
Perhaps make more quantities available. 6 pk, 10pk etc for smaller families
4y ago
Love the product, soft and sturdy
Feedback
Nothing i love everything about it
4y ago
Good product. Soft and firm, doesn't break like some thin toilet papers. Rolls are packed tight so that they get more on a roll too. High quality in my opinion.
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I honestly can't think of how they would improve the products.
4y ago
I was surprised to learn that my standard toilet paper was coming from old growth forests, so I started testing out toilet paper made from fast growth forests like bamboo. There are a lot of reviews and a lot of brands out there, so I went through three other brands before I tried Reel. This is my go to now. It's soft enough, but also resilient enough, a mixture I could not get from the others. I have it on subscription to automatically deliver in bulk, and I am very happy.
Feedback
Each roll comes wrapped in recycled paper. One brand I tried had an option to get the rolls without paper; I would choose that if it was an option.
4y ago
love that it's from bamboo, but family said it's too rough
Feedback
more softer sheets
4y ago
Top of the Line Wipe. High Quality! My #1 for Me and my Family!
Feedback
The Outer Wrapper should be wipe unable too! LOL!
4y ago
Good quality and I really appreciate the continued delivery during COVID shortages.
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Prices are a bit high. Still buying it though as I really like the way it feels.
4y ago
I love that it is sustainable and no plastic in packaging. Easy to order and manage my shipments.
Feedback
It could be a little softer.
4y ago
Delivery on time. No issues.
Feedback
Maybe an app.
4y ago
I have used this product for over a year and I love it! I love that they are chopping down trees, or using plastic to wrap the rolls in. It’s is soft and does the job quite well and the wrapping and empty rolls are recyclable. I hope they make facial tissue soon!
4y ago
Amazing quality, love the texture & softness. The packaging is premium & I even leave it out on display in the bathroom! So great to feel good about a tree free paper option!
Feedback
Nothing! Worth every penny and quality is great!
4y ago
I compared this to what bamboo products I can buy from my local natural foods store. I found it to be "scratchy" and non-absorbant. I will use up the balance of what I ordered and will not order again.
Feedback
The product lacks the absorbion of what I can purchase from a local store (yes, it is bamboo). It needs to be more than one ply. I also found the product to feel scratchy when using and sadly would better be served as facial tissue. There are other competitor products out there - find out what they do and make yours better.
4y ago
The very first time I put a roll of reel in our bathroom, my husband commented "this new toilet paper is great; I didn't poke a single finger through!" I love that it's bamboo and no trees are harmed in the production, and I always support Black-owned companies when I can.
Feedback
When we first started using reel they didn't use glue to hold the paper to the roll; they've since added glue and it bugs me that there are always a few squares that are unusable because they are hard to get off the roll without shredding.
4y ago
Great product, better than premium brand I had previously bought at the market.
Feedback
Also, sustainable and Black ownership. And is delivered.
4y ago
Excellent product. Affordable. Better for the environment. Feels like "regular" toilet paper. Holds up well. Does the job.
Feedback
Not a thing
4y ago
I've been with Reel for a long time, what I find most impressive is the quality of the paper sturdy and soft.