Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • It's my first tome trying this toilet paper or bamboo toilet. I like the texture of the paper and I was surprised that it was just as soft as some of thr major brands. My family & I care about the planet so I love that it is good for the planet. I just changed all the rolls in my bathrooms so I can see my family's reaction after they use it as well.

    Received a free product from Reel
  • Over all product was good, price point was a bit higher than expected but product was fairly good in comparison. Loved the clean scent. Very nice packaging.

  • I really like Reel toilet paper. It is soft but strong at the same time. I love the fact that it is a tree-free product and that is individually wrapped. It could be a little more affordable but it is so worth it. We love it!!!

    Verified purchase

  • This is the first time to use 100% bamboo toilet paper. It’s very soft and it has 3-ply. I would like to use and to purchase again. I hope the price goes cheaper.

  • This is literally my favorite toilet paper! I like its packaging very much, it is convenient and hygienic. The softness and hardness of the toilet paper are just right! There will be no confetti. Although the price is a bit expensive, I can accept it. Will continue to buy and use this product!

    Verified purchase

  • I’ve tried bamboo toilet paper from other brands. I can say Reel is the most comfortable and softest one. The whole product including packages is plastic free. Overall, I love the toilet paper from Reel for its quality and eco-friendly.

    Verified purchase

  • Good product! Like the idea and of being sustainable and the quality is nice. Price is also pretty good for being a new product

    Verified purchase

  • I like how it is made of bamboo and it is still pretty soft and strong, not too thin. I also like the distinct patterning that the tp consists of.

    Verified purchase

  • First I love that they are individually wrapped. They are deff worth buying. They definitely do not feel Cheap. I usually go for 2 ply but this 3 ply feels great. Very soft. I have never used substance Tree free toilet paper before This will be my toilet paper from now on. I will be recommending it to my family and friends.

  • This is my first time ever using Reel toilet paper brand, but being big on a sustainable world and living I had to give it a try! First thought is how amazingly sturdy it is yet has a very soft feel. I’m not going to say it is soft as a cloud, but it is soft enough to get the job done no matter what use it is used for! The price is much higher then comparable paper brands, but it a small price to pay to push the world into a more sustainable era of living!

    Verified purchase

  • I didn't think toilet paper could surprise me! But it is so! I would give it 5 stars if the price were lower. High quality, ergonomic, overall great paper!

    Verified purchase

  • I am grateful for the opportunity to try and appreciate new products. The paper is perfectly packaged, 12 rolls in a box - perfect size to carry in your hands. This paper is single ply but strong and soft. I think everyone in our family will love it.

    Verified purchase

  • I have tried alot of different toilet paper and I have to say this was the most best toilet paper that I have ever tried!! I hate it when you use a toilet paper and it seems like it's shedding some powder.. I've had that happen with Charmin, Quilted Northern, Angel Soft and many more different brands.. When I opened the box and took the toilet paper out of the wrapping I already knew this was going to be the best toilet paper ever! If I could afford this toilet paper there would be no other toilet paper that I would ever buy.. reel❤️❤️❤️❤️reel

    Verified purchase

  • Costs a bit more than our regular brand, but there are so many things I appreciate about this product. The plastic-free packaging is great, and I love that the paper itself is made of recycled materials but is also comfortable and soft. I purchased in-person, but I see they also have a subscription, which is convenient!

    Verified purchase

  • Overall it was nice toilet paper my kids didn’t complain but it was a tad rough for me personally. I like how they were individually wrapped.

    Verified purchase

  • I have tried other bamboo toilet paper in the past but this one by far is better than all that I have tried. It’s much softer and doesn’t feel like actual rough paper. Plus it’s good for the environment.

    Verified purchase

  • I first tried this product last year when they started selling it at Target. I cannot believe the bamboo toilet paper is strong yet soft at the same time. It’s very good quality as comparable to Charmin. This buy one get one deal makes it a sweet deal. Thanks Reel and Thingtesting :)

    Verified purchase

  • I Iove that this toilet paper is sold at Target! It’s so convenient. I’m glad they are making toilet paper that’s better for the environment and isn’t wrapped in plastic!

    Verified purchase

  • Our family loves reel toilet paper. The durability and softness are perfect. We lover ordering by the case and feel the service we get is excellent. We are big fans.

  • So far so good! I was looking for an eco-friendly environmentally conscious company to purchase my toilet paper and I found it with Reel. I’m so glad they use bamboo for toilet paper, it’s good quality, has nice texture, and it plenty thick. So glad my boyfriend shared his find with me.

    Feedback

    For a little bit the referral links were broken but that’s been fixed. My only other complaint would be that the consumer rolls are individually wrapped, which is strange. It makes me feel bad opening a brand new roll. Even though the wrapping is nice. Not sure why they did that.