Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • This toilet paper is the best! It leaves no residue in the privates. It’s actually softer than it looks and super durable. Totally recommend.

    Feedback

    When you’re coming to the end of the roll it seems like it’s a little waded up and somewhat wasteful when trying to use every last square. Other than that, great product.

  • I bought a few boxes, loved the texture and strength, didn’t need to use as much as other brands so a single roll lasts much longer.

    Feedback

    The prices just kept going up.

  • One of my 2022 resolutions is to make our home product purchases more eco-friendly. Reel toilet paper is not only tree-free but the quality is soft and absorbent -- the way a TP should be! We love Reel for the sustainability for the environment butt (pun intended) it's also a long-term subscription for bringing our values home!

  • The toilet paper and paper towels are good quality. The customer support is awesome. They send a text each month before the product is shipped as a reminder and I love it.

  • Great quality toilet paper and paper towels made sustainably. Good product and good customer service. I highly recommend.

    Feedback

    It’s all good!

  • Love the paper towels. Very tough and absorbent. Like that they’re ecologically sound.

    Feedback

    Their website needs to be easier to use. Difficult to change orders, either to hold an order or accelerate an order. Do you know how many rolls of paper you’ll need in a month? Next week? Not me, either.

  • I got this because I wanted to switch to a tree-less toilet paper and was pleasantly surprised that its a great product as well. It makes you feel better about the environment, as well as donating compostable toilets in areas that need them. But its also a great toilet paper and my roommates agree. We talk about it as if we're being paid to do so, but we genuinely like this product and want other people to switch. They even sell it at Target now so there's no excuse to get tree toilet paper wrapped in plastic.

    Feedback

    It's expensive but I'm hoping it'll get cheaper as more people buy it and make it easier to produce. Otherwise it's great.

  • this is a great company as far as i can tell! i really like the quality of the products, i definitely do prefer this toilet paper to other brans i have used over the years. i am very happy they changed the paper towels because at first i dint love them but now they are much more durable and absorbent. i also love that they now text me when i my subscription is about to process and with just a couple of texts i was able to move my order back a couple of weeks because i wasn’t quite low enough for another order to come by surprise. i’m the few years i have been using Reel products, they have already coke so far and made changes that have been very beneficial for the consumer

    Feedback

    as far as i can tell, anything someone could complain about has already been updated :) i will say it is a little bit pricy, especially the paper towels, but i just love receiving the plastic free product right to my door

  • Wanted to participate in sustainable, renewable resources so switched to Reel about 2 years ago and love their products. The toilet paper is durable but just gentle enough and on the thicker side. Love it. The papertowels are select a size and durable as well.

    Feedback

    Nothing, I love it

  • The best toilet paper there is! Why wouldn't you chose bamboo over trees? It's a no-brainer for me. The paper is soft yet stronger than most other TP products on the market. No paper fuzz left over after using. No plastic packaging ever. I love it!

    Feedback

    Make the rolls longer.

  • I love saving trees! Reel uses bamboo to make their toilet paper. Any shipping and packing are from recycled stock. Easy to manage the subscription. The quality of the toilet paper is first rate. Tears clean. No flimsy core. Quite strong, so you can use less.

    Feedback

    High quality. Nothing could be better.

  • The product is sturdy & reliable. The only reason I chose 4 stars out of 5 is the price. Perforation is perfect.

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    Pricing

  • I use bth paper towels and toilet paper and I was pleasantly surprised by how they both were just as good if not better than the more popular brand I previously use. Also enjoy the subscription option 😊

    Feedback

    The only thing is the paper wrap on the paper towels is not the best

  • I absolutely love their bamboo toilet paper and paper towels. I will never change brands. They provide excellent customer service and free delivery. Bonus: they are a black owned business that cares about our planet.

  • I've been using Reel paper towels & toilet paper for a couple years now and love them! Super convenient that they ship to you, great customer service, and I love not having any plastic packaging. They also have a very convenient notification system where you can modify, delay, or skip orders over text.

    Feedback

    Would love to see bigger toilet paper rolls. They don't last very long

  • I love that this is a sustainable brand. It's reliable, soft and gets the job done. I've been using this product for two years and will continue.

    Feedback

    Lower the price a but.

  • Works well. I like this paper toilet. It’s feel comfortable. Nice eco-friendly packing.

    Verified purchase

  • Great toilet paper. Soft and strong. Safe for your skin. Great for the environment! I really like it!

    Verified purchase

  • Good toilet towel. I like it. It’s soft and strong. My friend ‘s husband just use it. It is really good. I recommend it

    Verified purchase

  • Awesome bamboo toilet paper,eco friendly

    Verified purchase